Webinar Slide presentation of How to Create Internet Advertsing that Drives Customers to Your Business.

2. Thursday’s logistics

3. (Run GTM Wizard) then Rebooting PC or Mac

4. Sound Check: Mute Code if using landline

5. Chat function for Q/A

6. Poll & Slide flow & Q/A

7. Private sub conference

8. Splash screen

9. Record

10. All non panelists on mute

11. Open Items:

12. Check and review all slide changes since Tuesday’

13. Transitions, cues

14. Per Chris, transition on slides 9 and 10 need to be adjusted

15. Review softball questions

16. Call to Action

17. Post webinar, 5 minute debrief, join us at Dial (712) 338-7111 Password 728-187-434#, 1#

18. Create Ads that Drive Customers to Your BusinessSegment, Flow & TimelineNovember 11, 2010 – Updated 11.11.10 NOTE: For Internal Use Only the Audience Won’t See This Time EST 1

19. 2 Alon Hartuv Director Product Management Business.com Chris Pistorius Sr. Internet Manager Dex One Create Internet Advertising That Drives Customers To Your Business Welcome! Thursday, November 11, 2010 11 am - Noon (Pacific) Noon - 1 pm (Mountain) 1 pm - 2 pm (Central) 2 pm - 3 pm (Eastern) Moderator: Mike Agron, Executive Webinar Producer, WebAttract Audio is available via landline or VoIPFor VoIP: You will be connected to audio using your computer’s speakers or headset. For Landline: Please select Use Audio Mode Use Telephone after joining the Webinar. US Attendees dial 312-878-0211 Webinar ID: 888-870-675

20. A Diverse Audience of Over 1000

21. Who’s here? A diverse audience of over 1000 professionals registered from 34 States representing a variety of businesses

22. Roadmap ToCreate Internet Advertising That Drives Customers To Your Business 5 Search Traffic Market Measure

23. Housekeeping Tips How to Ask a Question?

24. Create Internet Advertising That Drives Customers To Your Business 7 Chris Pistorius Sr. Internet Manager Dex One

25. Understanding How Consumers Search For Local Information 8

26. What is a Search Engine? A search engine is a giant database of many Web pages and generally returns the result of a search ranked by that search engines’ indexing criteria. The formula (called algorithms) varies widely between search engines and frustratingly enough seems to get modified depending upon which way the wind is blowing. 9

28. Bing

29. Google

30. Yahoo

31. Other10

32. Current Research Shows: Most consumers choose the following for online searches… 11

34. 31% of consumers now use Search Engines as their primary resource for local business information**

35. Local searches have doubled in the last two years to over 6 billion***

36. In the past 30 days, 24% of consumers used Internet Yellow Pages*

37. Users of the Internet Yellow Pages spend about 35% more than the general consumer***** The Y Advantage, Knowledge Networks, 2008. ** TMP Directional Marketing, Local Search Study, 2008. *** Comscore search Local IYP Combo Reports, **** CRM Associates, 2009.

39. Typically in a “search engine” type format

41. Understanding How Customers Search Free Placement vs. Pay Per Click Pay Per Click Free / SEO Pay Per Click 63% of consumers performing a search will click on organic results vs. a paid listing. Source: Enquiro, Marketing Sherpa, Oct, 2004 15

42. Over 100 Factors can influence search results As far as Google is concerned, most SEO experts focus primarily on 3 factors What Impacts Free Search Results? Relevance Popularity Authority 16

43. What Content Is Required To Drive Traffic To Your Website? 17

44. Title Tag Above The Fold Contact Info Business Description & Keywords 18

45. The Truth About SEO Providers http://www.entrepreneur.com/magazine/entrepreneur/2010/february/204594.html 19

46. Grading Your Website Content Free website diagnosis tool www.websitegrader.com Using this tool can immediately add value to your web site. 20

47. How To Get Listed Next To AMap (Recent Changes!) www.google.com/places www.local.yahoo.com www.bing.com/local 21

48. One Way To Promote Your Business –Pay Per Click Pay Per Click Free / SEO Pay Per Click 22

49. Ad Content is Important ! PPC Results for “Denver Personal Injury Attorney” Headline should not be the name Title your ads relevant to the search Good example of a headline 23

50. Landing Page Examples 24

51. $10 $3 $.57 IL Best Practice – General or Specific Keywords Real Estate; Chicago Real Estate; Affordable Quality Homes in Arlington Hts IL 25

52. “OutoftheBox” Ways to Market Your Business 26

53. Everybody Loves to Watch Videos Source: The Kelsey Group. Anecdotal CTR uplift based on Brownbook, eLocalListing and Weblocal.ca stats. 27

54. How To Track Online Ads 28

55. Tracking & Measuring Online Ads www.google.com/analytics Sample Website Tracking Report – Google Analytics 29

56. Call Tracking Report DexKnows.com Example 30

57. Check out your listings & profiles on IYP sites like Dexknows Find authoritative websites willing to link to your site Ensure that your title tag is well written Get your important info above the fold Get your business on the map! Track your results 31 Next Steps: Search

58. Poll #2 I am interested in learning more about new solutions for marketing my business. (choose all that apply) I am interested in learning more about: Online coupons Online business profile Online Videos Building a Website All of the above 32

60. http://www.entrepreneur.com/magazine/entrepreneur/2010/february/204594.html

61. www.websitegrader.com

62. www.google.com/analytics

63. www.Dexknows.com/advertiseFor More Information on “Creating Advertising That Drives Customers To Your Business” please contact us at: Chris.pistorious@dexone.comor visit www.dexone.com/advertise ahartuv@business.comor visit www.Business.com 33

64. 34 Create Internet Advertising That Drives Customers To Your Business Ask The Experts – Q & A Chris Pistorius Sr. Internet Mgr Dex One Alon Hartuv Director Product Management Business.com Chris.pistorious@dexone.com or visit www.dexone.com/advertise ahartuv@business.comor visit www.Business.com