North Carolina Teacher Academy Day 1

1. Media Literacy
North Carolina Teachers Academy
Renee Hobbs, Ed.D.
Temple University
Philadelphia PA

2. Our Love/Hate Relationship with
Media & Technology
Citizen
Educator
Parent
Self

3. Instant Message,
Instant Girlfriend
By ROGER HOBBS
For several years I had a problem
unusual among Internet geeks: I
had too much success with women.
I used the Internet as a means of
communication with women I had
already met offline in order to
overcome my social awkwardness
and forge romantic relationships.
Sounds healthy? It wasn’t.
May 25, 2008
It started in my sophomore year in
high school…

4. Instant Message,
Instant Girlfriend
I was blinded by the common belief
that somehow a relationship forged
on the Internet isn’t real. When I
saw that fated text message — “I
love you” — I realized the truth.
The Internet is not a separate place
a person can go to from the real
world. The Internet is the real
world. Only faster.
May 25, 2008

5. Integrating Multidisciplinary
Perspectives
Donna Alvermann
Ernest Morrell
Colin Lankshear
Don Liu & Julie Coiro
Richard Beach
David Buckingham
Kathleen Tyner
Henry Jenkins
Gretchen Schwarz & Pamela Brown
Bill Kist

6. Integrating Multidisciplinary
Perspectives
John Dewey
Paolo Freire
Lev Vygotsky
Rudolf Arnheim
Neil Postman
Stuart Hall
Norbert Weiner
Marshall McLuhan

7. TECHNOLOGY

8. TOOL: A resource that helps
you do or make things
TECHNOLOGY

9. Hardware
Computer
Digital camera TOOL: A resource that helps
Video camera you do or make things
Cell phone
Microphone
DVD player
Television
Software
Powerpoint
TECHNOLOGY
PDAs Word/Excel
I-movie
Audacity
Search engines

10. TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY

11. Current Events
Entertainment
Science
Work
TOOL: A resource that helps
Fashion CONTENT: The
Politics you do or make things
messages that
Math matter
History
Nature TECHNOLOGY
Money
Love/Romance
Health
Stories about life

12. TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and
communication

13. TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and
Conversation
communication
Books
Novels
Comics Diary
TV shows Comedy
Photographs/ Images News & journalism
Videos/Movies Information
Videogames Opinion
Music Reference materials
Interview Reviews, criticism

14. TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and DISTRIBUTION &
communication PARTICIPATION:
A means of sharing

15. TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and DISTRIBUTION &
communication PARTICIPATION:
A means of sharing
Publications Websites
Presentations Email/IM/chat
Performances You Tube
Wikis Skype
Social networking
Flickr
Blogs

16. TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and DISTRIBUTION &
communication PARTICIPATION:
A means of sharing
PEDAGOGY: A way of learning and teaching
ANALYZE/
ACCESS COMMUNICATE ACT
EVALUATE

17. Media Literacy
is an Expanded
Conceptualization of
Literacy
SPEAKING & LISTENING
READING & WRITING
CRITICAL VIEWING & MEDIA
COMPOSITION
--Aspen Institute Leadership Forum on
Media Literacy, Washington DC (1993)

18. Critically Analyzing Advertising
VIDEO: Assignment Media
Literacy, Maryland State
Department of Education, 1999

19. Critically Analyzing Non-Fiction
Comprehending
Content
Examining Form
- language
- image
- sound

20. Media Literacy
Offers
Powerful Authors &
Conceptual
Audiences
Themes for
Exploring
Multimedia Messages &
Genres Meanings
Representations & Realities

21. Building Analysis and
Critical Thinking Skills
with the
Media Literacy
Remote Control

22. Promoting Habits
of Inquiry
Authorship: Who made this?
Authors & Purpose: Why was it made? Who
Audiences is the target audience?
Economics: Who paid for it?
Impact: Who benefits from this?
Why does this matter to me?
Response: What kinds of actions
might I take?

23. Promoting Habits
of Inquiry
Content: What is this about? What
Messages & values and points of view are
Meanings expressed? What is omitted?
Techniques: How was this
constructed? What tools and
techniques were used?
Interpretations: How might
different people understand this
message? What is my
interpretation and what do I learn
about myself from my reaction?

24. Promoting Habits
of Inquiry
Representation: How does this
Representations & message represent its
Realities subject?
Context: When was this
made? Where or how was it
shared?
Credibility: What are the
sources of information, ideas
or assertions? What criteria
do I use to evaluate it?

25. Media Literacy
Offers
Powerful Authors &
Conceptual
Audiences
Themes for
Exploring
Multimedia Messages &
Genres Meanings
Representations & Realities

26. Integrating ML
Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action

27. What Works:
A Look at the Research
Media literacy education has
varied characteristics based
on program design, learning
outcomes, setting, teacher
qualifications, and the
perceptions of the value of
the program by participating
teachers and students.
Kist, New Literacies in Action, 2005

28. What Works:
A Look at the Research
Use of contemporary media
and popular culture in the
classroom makes a difference
in school attendance.
Motivation and engagement
are increased when students
get opportunities to analyze
and manipulate familiar texts.
Michie, Holler if You Hear Me, 1999

29. What Works:
A Look at the Research
Media production is a form
of composition with many
similarities to the writing
process.
Students can learn to use &
apply many rhetorical
concepts in the multimedia
production process.
Bruce, “Multimedia production as composition,” Research on Teaching Literacy
Through the Visual and Communicative Arts, (2008).

30. What Works:
A Look at the Research
When integrated into
English language arts, MLE
strengthens adolescent
literacy learning, including
reading comprehension,
analysis, and writing skills.
Hobbs, Reading the Media: Media Literacy
in High School English (2007)

31. What Works:
A Look at the Research
VIDEO: Mind Over Media When integrated into
National Education Association 2003
English language arts, MLE
strengthens adolescent
literacy learning, including
reading comprehension,
analysis, and writing skills.

32. What Works:
A Look at the Research
Media literacy improves
children’s ability to make
distinctions between real life
experiences and media
representations.
MLE alters expectations
concerning alcohol and tobacco
use among school-age youth.
Austin, Pinkleton, Hust & Cohen,
Health Communication, 2004

33. What Works:
A Look at the Research
Media literacy programs can
cause lowered
internalization of the
beauty standard. It can
lower the perceived realism
of media images for
adolescent females.
Irving, DuPen & Berel, 1998; Neumark-Sztainer et al, 2000

34. Integrating ML
Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action

35. Our Love/Hate Relationship with
Media & Technology
Citizen
Educator
Parent
Self

36. CONTACT:
Professor Renee Hobbs, Ed.D.
Temple University
Philadelphia PA 19122
Email: renee.hobbs@temple.edu
Phone: (215) 204-4291
Web: http://mediaeducationlab.com