A staff development prorgram for the teachers in the Philadelphia Public School made by Renee Hobbs, Kelly Mendoza, Sherri Hope Culver, Jiwon Yoon, Mike Robb Grieco and Tanya Jackson

1. Thinking Beyond Beats & Rhymes: Practicing Media Literacy in Communication Arts Professional Development Institute School District of Philadelphia Career and Technical Education (CTE) Office of Secondary Education November 6, 2007

11. FACULTY Sherri Hope Culver, Director Renee Hobbs, Professor Eugene Martin, Lecturer GRADUATE STUDENTS Jiwon Yoon Mike Robb Grieco Kelly Mendoza Tanya Jackson STAFF Krystin McBrien

13. A Conflicted Fan What is your love-hate relationship with mass media, popular culture and digital technology?

17. Visual Literacy The genres, codes, conventions and symbolic forms of visual messages shape perception and interpretation Texts are only representations but people process images as reality

19. Information Literacy There are a range of strategies for locating information using databases and search tools People need to learn to evaluate message quality, authenticity, credibility and usefulness

21. Media Literacy The interpretation of media texts varies among audience members from various cultural groups and backgrounds Messages are constructed by authors for specific purposes and goals

23. Critical Literacy Meanings are multiple, shifting and contested Literacy skills can help people to take action towards the goals of social justice and equity

25. ICT Literacy Technology proficiency alone is not adequate for success in information age jobs Cognitive skills are involved in accessing, managing and analyzing information, and creating messages A combination of “tool competence” and cognitive skills are needed

27. Ideas from all the “new literacies” are being integrated into K-12 instructional practices

28. Literacy in an Information Age ACCESS CREATE EVALUATE ANALYZE ...through the integration and application of critical thinking and technology skills The ability to…

29. Literacy in an Information Age D A B Technological Competence C Critical Thinking Skills HIGH LOW LOW HIGH

30. LEARNING SKILLS LEARNING TOOLS Information & Communication Skills Thinking & Problem-Solving Skills Interpersonal & Self-Directional Skills Word processing & graphic design tools, email, Internet, search engines, web authoring tools, distributed learning (Blackboard), IM, chat, digital cameras, video & audio editing software, computer simulations, presentation software, spreadsheets, databases, e-learning, etc.

31. The true potential of new literacies comes not just from being wired together but also from having the knowledge and skills to use technology and to understand its complex role in our families, our workplaces, our communities, our nation and the world.

32. Asking Critical Questions The Media Literacy Remote Control

35. Media Education Lab Temple University School of Communications and Theater 1A Annenberg Hall Philadelphia PA Phone: (215) 204-4291 Email: [email_address] Web: http://mediaeducationlab.com