2. Nielsen’s State of the Media 2012 report found:
o Internet use doubled in past 10 years
o Top Australian web brands are Google,
Facebook, NineMSN/MSN, YouTube, Microsoft,
Yahoo7, Wikipedia, Apple, eBay, Blogger
• Surfing online takes up 16.1 hours of the average
Australian’s week; TV = 12.9 hours (Nielsen)
• Most common online activities for Australians in 2011
were reading news (59 per cent), social-networking
(52 per cent) and watching videos (45 per cent)
(ACMA)
5. • Content
o Case studies, story leads, sources, pictures, videos, new angles,
user-generated content.
• Marketing
o Pushing your content out to new audiences; traffic generation.
• Collaboration
o co-creating stronger and more relevant content with your
audience. Call-outs. Feel the mood.
o Readers are engaged; like to connect.
6. • Facebook: 955 million users; more than 42 million pages
and 9 million apps
• Youtube: 4 billion views per day
• Google+: 250 million registered users
• Skype: 250 million monthly connected users
• LinkedIn: 175 million users
• Twitter: 140 million users
• Instagram: 80 million registered users, 4 billion photos
• Flickr: 75 million users
• Pinterest: 20 million users
* Source: http://expandedramblings.com
7. • 84% of people access the internet every day
• 62% of internet users are on a social networking site
(usually Facebook, Twitter or LinkedIn)
• 97% of SM users are on Facebook
• 22.65% is the average number of times per week
social network users access Twitter
• 79% of large business is on social media
8.
9.
10.
11. • Be conversational
• Don’t overwhelm your readers – try to keep
updates to under 10 a day
• Not EVERY story should be sent out on social
media
• Don’t just link to stories:
o Ask for help
o Respond to questions
o Create a community
12. • Ask for something
o What is Melbourne’s top tourist attraction?
o Premier is opening new childcare centre today…
What should we ask him?
• Make sure you respond
o Thanks, don’t forget to visit (website) to see our
coverage.
13.
14.
15. • Use Twitter to establish a relationship with your
audience.
• You want them to feel they have a personal
relationship with you and that you are accessible.
17. • If you don’t have a Twitter account already – sign
up for one now.
• Find three people you are interested in following –
following other journalists and looking at who they
are following is a good place to start.
• Explore hashtags – what are some conversations
that are going on that are in an area of interest to
you.
• Write an engaging plug for a story you have written
in 140 characters or less. Remember to use hash
tags where relevant.
• Search for a photo that you could use in a story
18. Finding people
• Listorious
Finding stories
• Twazzup - real-time news platform.
• Picfog.com – is a real-time image search powered by twitter and
twitpic. Find images as they are posted on Twitter.
• Twitpic - find pics
• TweetTabs - Real-time trends and search
• TrendsMap - Real-time mapping of Twitter trends across the world
Other Twitter tools
• Tagdef - definitions of hashtags
• bit.ly - URL shortener
• HootSuite - social media manager
• Tweetdeck - social media manager
19. • Guardian.co.uk Facebook animation
• Using Facebook for one off events
o BBC Derby Ashourne Shrovetide Football
• Creating a page to grow an audience
o Ari Shapiro
30. • You must search for Creative Commons images
• Apply the licence
• Can search commercial-use as well
• Abstract as well as literal
31. • Photosharing that works on a hashtag system similar
to Twitter.
• Search instagram: http://statigr.am/
• Must ask owner if can use
CNN website
32. What’s wrong with this image?
Or this one?
http://twitter.com/iMuglerGaga/status/263037593095110657/photo/1
33. • Used widely in Newspapers and on TV.
• http://www.youtube.com/watch?v=gc29EYhA9BI&feature=player_embedded
34.
35. • In a little while thoug
In a little while thoug
36. • Too good to be true? It is.
• Journalism.co.uk – how to verify content from social
media
• Not your job to speculate/spread rumours – it’s still
your job to get it right.
• Google search by image
• Ask for a phone number – call the person
• Ask for the other images in the sequence
• Use as a starting point not an ending point.
37. • Enables users to tell stories by pulling together content from
social media.
• Uses a variety of platforms – Twitter, Facebook, Google etc.
• Uses HTML embed code, reacts to changes as they happen.
• Final Tweets from #TheaterShooting Victim
• Behind the scenes at NY Fashion Week
Exercise
• Create a Storify on a news item or topic that interests you.
38. • Social bookmarking
o Delicious
• RSS
o Personal wire service
o Example: Feedly
• Exercise
o Set up Delicious and Feedly
39.
40.
41.
42. • Mashable
• Liz Heron Facebook/Twitter
• Pete Cashmore Facebook/Twitter
• Facebook for Journalists
43. • Online communities mimic offline ones
• Calls to action must be simple
• Instructions must be clear and detailed
• People want their contributions listened to
• People want a wider impact
Hinweis der Redaktion
Not only is internet useage growing, but so is social networking. Pew Institute statistics show American adults use social networking sites and fastest growth is taking place in the 50+ age cohort
Example: Story found via Twitter – story subject sent reporter a photo via Twitter
Facebook story – uni student came across story and approached The Age – got a front-page story out of it.
The Age got this story because it was following Cadel Evans on Twitter.
Facebook: stick to short facebook status updates. Be friendly and conversational – don’t just share links.Twitter: use original hashtag ideas that encourages the audience to give you good contentThink about teasing the audience – look who’s here. Don’t tell them. Make them click. ‘Last chance to….’ always worksDigital shout – outs. These are massively successful for Radio 1. People are asked to tweet their name or post their name on facebook (driving their friends to ask what they’re doing) and then the celebrity simply holds up a piece of paper with their name on. People go nuts!
It’s a fake. Was published online.
Richard Wilkins announced death of Jeff Goldblum following a Twitter rumour – turned out to be false.
This one reported that Jonny Depp had died which was incorrect. It was also reported on a FAKE CNN website.Also Charlie Sheen ‘died’ recently several times
If it’s too good to be true … it is.Ask for other pics in the sequence. Talk to the person to ascertain if it’s real. Ask other authorities – in this case, a simple call to police.Use as starting point rather than end point.
NY Times Lively Morgue – archive picture project on Tumblr.