33. The mobile economy
developers
media s/w publishers
buyers content retailers
internet players
$2B
re
e n us s ha
g a er e in
ge nu t.
m ve es
en re nv
t p l i ps
$$$ ap na
er ap
e xt
$8B $6.2B
$110B 3 rd party a
ccessories
users and data plans (indirect) revenue
(indirect)
3 rd party a
ccessories
subsidies revenue
share
$38B
$1.8B
operators iOS platform accessory
manufacturers
$90B on devices
premium
product experience $0.2B on Apple-made accessories
$2.8B on apps
$5.4B on music & video
RED = core business
Figures are 2011 revenue estimates
Source: VisionMobile
294. “The illiterate of the 21st
century will not be those who
cannot read and write,
but those who cannot
learn, unlearn and relearn.”
Alvin Toffler
“Rethinking the Future”