1. The
future
of real
estate
broking
Manaan Choksi, Regional Director, RE/MAX

2. Agenda
• History of the Broking Industry
• Industry snapshot / Present status
• Outside trends
• The Future of real estate broking
• Profitable broker office
• The RE/MAX Concept

3. • People dealt with real estate themselves
• “Dalal Maaf”
• Hardship to the end user
• Real estate transactions were the realm of
the rich
• Number of transactions much less than today
• One property 10 broker trying to sell
History of the Industry:

4. • Government has no regulation : not even
specific indirect tax.
• No useful implementation of technology
• No training / education in the industry
• Highly localized
• No Goodwill creation of brokers
• Limited Networks
History of the Industry:

5. Present
Status of the
Industry

6. Industry Snapshot
• 60% of a persons Net worth is in Real estate
• Number of brokers in Ahmedabad: Approx. 10,000
active.
• Number of deals : 10,000-12,000 registrations a
month
• Estimate of primary deals being done by brokers:
50%- 60% (increasing as number deals reduce)
• Investors from all India have invested in Gujarat

7. Industry Snapshot
• With Tata Nano, Ford, Peugeot setting up plants in
Gujarat, real estate is going to be in demand
• Migration of people to cities is set to grow: 70% of
India still stays in villages.
• Gujarat’s GDP is growing faster than the rest of
India since 3 or more years.
• 3 of the top 100 growing cities in world are in
Gujarat

8. 8
Present Status of the Industry
• As the market expands dependence on a real
estate agent has become necessary
• “Dalal Maaf” to “Dalal Aavo”
• Hardship has reduced to the end user
• Real estate transactions has penetrated to
middle class
• Number of transactions growing

9. Present Status of the Industry
• Government has started thinking of regulation
• Service tax has been imposed
• Some implementation of technology
• No training / education in the industry
• Mostly localized : Customers widespread
• A few brokers have Goodwill
• Limited Networks
• One property 100 trying to sell and 3 people
sharing commision
9

10. Outside trends:
• MLS : 1883 in USA:
• In the late 1800s, real estate brokers regularly
gathered at the offices of their local associations
to share information about properties they were
trying to sell. They agreed to compensate other
brokers who helped sell those properties, and
the first MLS was born, based on a fundamental
principle that's unique to organized real estate:
Help me sell my inventory and I'll help you sell
yours

11. Outside Trends:
• Technology:
– Internet Penetration has increased
– 3G : Mobile internet
– iPad: Mobile internet + Computing
– Property Portals

12. Outside Trends:
• Regulation:
– Builders regulation
– Brokers regulation:
• Licensing
• Exam
• Continuous education
– Enforcement of brokerage contract

13. Outside Trends:
• Blue Ocean / Red Ocean
– Blue Ocean where all companies are
profitable and market is calm
– Red Ocean is where all are bleeding and
companies are closing / new are entering
– Competition v/s oligopoly
– Telecom Industry : even after mobile number
portability, Airtel able to raise charges

14. Outside Trends:
• Transparency
– Past prices of same property
– Past deals in vicinity / same class
– Confidence in broker that they have not kept a
margin

15. Outside trends:
• Stock broking :Earlier it was dominated by Mumbai
based firms
• Then regional stock exchanges
• NSE Came in to operation :
– Technology
– Risk Management
– Franchising
– Research
• Customer retention becomes the only important factor in
determining your success.

16. Verious Real estate company
enter in to indian Real estate
broking Business

17. The
Future
of real
estate
broking

18. The Future of real estate
broking
• People dealt with real estate only through
agents
• “Dalal Joyiyej”
• Easy to end user
• Real estate transacted by every class
• Number of transactions grows
exponentially
• Each broker selling only one property

19. The Future of real estate
broking
• Regulations will change
• A lot of implementation of technology
• Continuous training
• Glocal Real estate broker
• Strong Goodwill creation of brokers
• Wide Networks

20. WHAT MAKES A PROFITABLE
BUSINESS?

21. Which business is more profitable?
More number of property options
for customers
OR
Less number of property options for
customers

22. Which business is more profitable?
A well trained agent
OR
Untrained assistants / employees

23. Which business is more profitable?
Latest technology to market their
properties
OR
Doesn’t use technology to market
their properties

24. Which business is more profitable?
A large international network
OR
A stand alone operation

25. Which business survives longer?
With lower fixed cost
OR
When fixed running cost is high

26. Which business is more profitable?
Is in Business since long
OR
Just opened

27. Which business is more profitable?
Running based on a proven concept globally
OR
A office started without any proven concept

28. Which business is more profitable?
A system driven model
OR
A person driven model

29. RE/MAX India
GIVING YOUR BUSINESS THE
RE/MAX LEVERAGE

30. REFLECTIONS OF GREATNESS
RE/MAX India
Established in Denver, Colorado (USA) in 1973 by –
Dave Liniger
The only internation
real estate broking
company still owned
and operated by the
original promoter

31. REFLECTIONS OF GREATNESS
RE/MAX India
- Real Estate Maximums

32. REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX did house
sales of more than
$500 bn.
If RE/MAX was a
company, we would be
bigger than
WALMART

33. RE/MAX India
GLOBAL RECOGNITION

34. REFLECTIONS OF GREATNESS
RE/MAX India
BRAND NAME RECOGNITION
RE/MAX is #1
The most recognized logo in real estate
34

35. REFLECTIONS OF GREATNESS
RE/MAX India
THE ICON IN THE INDUSTRY
35

36. REFLECTIONS OF GREATNESS
RE/MAX India
Business Model:
A business model working
successfully in more than
7000 offices and created
millions of entrepreneurs
worldwide

37. REFLECTIONS OF GREATNESS
RE/MAX India
Only real estate
company to
feature in the book
“50 Companies
That Changed the
World” by Howard
Rothman

38. REFLECTIONS OF GREATNESS
RE/MAX India
World’s largest Real Estate brokerage franchising network…!

39. RE/MAX India
ABILITY TO DO BUSINESS IN MORE
THAN 88 COUNTRIES

40. OPERATING IN 105 REGIONS IN 88 COUNTRIES

41. REFLECTIONS OF GREATNESS
RE/MAX India
Network...
88 Countries
7000+ Offices
100,000+ Agents
20,00,000+ Transactions

42. REFLECTIONS OF GREATNESS
RE/MAX India
Network…
23 Regions
135+ Offices
500+ Agents
5 Transactions/day

43. RE/MAX India
EDUCATION & TRAINING

44. REFLECTIONS OF GREATNESS
RE/MAX India
More than 25,000 hours of training in India done

45. REFLECTIONS OF GREATNESS
RE/MAX India
CONFERENCES & CONVENTIONS

46. RE/MAX India
TECHNOLOGY

47. REFLECTIONS OF GREATNESS
RE/MAX India
WWW.REMAX.COM
1 Million Unique Visitors per month
World’s largest visited real estate website

48. REFLECTIONS OF GREATNESS
RE/MAX India
TOOLS TO GROW YOUR BUSINESS

49. REFLECTIONS OF GREATNESS
RE/MAX India
OFFICES IN AHMEDABAD
1 Mr. Vivek Parikh Satellite RE/MAX Metro
2 Mr.Nishant Makhija Vastrapur RE/MAX Real Estate Services
3 Mr. Charanjeet Singh Bopal RE/MAX Aad Realty
4 Mr. Anand Choksi Satellite RE/MAX Advantage
5 Mr. Ankit Patel Memnagar RE/MAX Castlemore Realty
6 Mr.Tushar Gandhi S.G. Highway RE/MAX Vintron Gold
7 Mr. Chetan Parikh Ellisbridge RE/MAX Milkatz
8 Mr. Nikul Patel Sardar Patel RE/MAX Achievers
9 Mr. Manish Shah Maninagar RE/MAX Real Estate Experts
10
Mr. Nirav Vakharia/Mr. Harit
Parikh
Stadium RE/MAX REALTY SOLUTIONS
11 Mr. Manan And Chintan Patel Bodakdev RE/MAX Mann Realty
12 Mr. Ojas Khanderia Gurukul RE/MAX Redux Realty

50. REFLECTIONS OF GREATNESS
RE/MAX India
BROKER OWNERS OF AHMEDABAD

51. REFLECTIONS OF GREATNESS
RE/MAX India
BROKER ASSOCIATES OF AHMEDABAD

52. REFLECTIONS OF GREATNESS
RE/MAX India
ACHIEVEMENTS
RE/MAX Bangalore Franchise does landmark
transaction

53. REFLECTIONS OF GREATNESS
RE/MAX India
ACHIEVEMENTS
 Lodha New Cuffe Parade

54. REFLECTIONS OF GREATNESS
RE/MAX India
ACHIEVEMENTS
 Godrej township

55. REFLECTIONS OF GREATNESS
RE/MAX India
HOW TO JOIN RE/MAX ?
 There are two options to be a part of the
revolution in real estate broking:
 If you have an office or if you plan to buy one: join as
a Broker Office (BO) : Talk to Mr. Devansh Kothari for
appointment : 9879167987
 If you want to work as a Broker Associate with a BO
then please talk to Ms. Salma Khatoon for
appointment: 9909066999