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Why RE/MAX business model is
better than the normal broker’s
business model?
www.remax-mgm.com
Invest in office (space and interiors)
Do transactions to earn money
When business grows keep employees
Prefers to keep relatives , friends so there is less or no cheating
Open another branch only if a relative or a very trustworthy
person is available.
What a normal broker model is?
www.remax-mgm.com
Minimum 500 sq feet office is required
Either rented or owned
Overheads of running an office
Manpower cost
Other Expenses, like government compliances
Investment in Office
www.remax-mgm.com
In normal broking business, you just do transactions, but not
focus on building relationships. (As the first priority is to run the
office)
No long term vision
No training available on how to increase business
Less technological use
Each office tries to create own brand
Transaction Oriented Approach:
www.remax-mgm.com
If your business grows , you have to keep more employees –
which are hard to find
By keeping more employees , you are adding cost in your
business
You also need to retain employees by giving them more money
More employees, More Management , More Time, More Cost
High Running cost:
www.remax-mgm.com
There is always a risk of cheating in business in real estate
brokerage due to lack of documentation.
A businessman tries to keep known and trustworthy friends and
relatives
It is difficult to get relatives who can be successful brokers
Trustworthy Employees:
www.remax-mgm.com
You need a :
Trustworthy person
In the city in which you want to open a branch
Who is willing to start a real estate business
Wants to work under you
Mostly the relatives lives in same area/city
Multi-City Branches
www.remax-mgm.com
Not scalable
Revolving door mentality
No viability for branding ,training or technology
Why normal brokers are not
successful?
www.remax-mgm.com
It is difficult for individual to expand the business
Volume of business stays limited due to capacity constraints.
Due to cyclical nature of the industry the broker cannot commit
to high fixed costs
Not Scalable
www.remax-mgm.com
Employees come and the broker trains them
They learn and work for sometime and leave the business when they
become expert
So the broker looses on all the investment he has done on this person.
Moreover, the employee becomes competitor.
Revolving door mentality
www.remax-mgm.com
In today’s competitive market advertisement is necessary which is a
costly affair.
If you don’t do advertisement, you don’t do generate enough leads to
stay busy
Each office tries to build its own brand, which takes years.
As all competitors are also doing the same, the cost of advertisement
increases and effectiveness decreases.
No scale for branding
Training requires a class full of students and a trainer
With 3 employees, the broker doesn’t have any scale for training
No ready made courses are available for the broker to send his
employees to.
Moreover good employees don’t join the broker and he has to
get fresher's or people outside industry
Customers on other hand demand best service, which requires
more training to employee
No scale for training
Website and software needs to be made to market the listing
online.
However a small office doesn’t have financial or technical
resources to do all that
Technology is required to make employees more productive.
Without technology, employees do less work in more
time, which hinders the office growth
No scale of technology
The broker can break the vicious cycle by joining hands with
RE/MAX, the worlds most productive work force of real estate
broking.
How to grow?
World’s leading real estate network.
Presence in 91 countries & nearly 7000 franchised office.
A business model that has made millionaires out of struggling
business owners
Turning real estate brokers in to real estate investment manager.
Nobody in the world sells more real estate than RE/MAX.
About RE/MAX
www.remax-mgm.com
What is RE/MAX model ?
www.remax-mgm.com
What else to say
Is RE/MAX model successful ?
91 Countries
7000+ Offices
100,000+ Agents
20,00,000+ Transactions
www.remax-mgm.com
Comparison
Own Business
High Capital Investment
Variable Running Expenditure
High Manpower Cost
Limited Market Presence
Network
Advertising/ Branding
Limited Reach
RE/MAX
Nominal Affiliation Fee
Minimum monthly expense
Bigger office Space
Biggest Brand
Highest Market Presence
Largest Network
Higher Advertising
Unlimited Reach
The Indian G.D.P. growth of amongst the fastest across the world.
World’s top 5 economies and urbanization is spreading across the country.
There is a huge demand for professional people who can provide better
services.
Developers and customers are in search of skilled & professional real estate
brokers.
Why Indian real estate market needs
RE/MAX ?
www.remax-mgm.com
Power of the RE/MAX Name
Worldwide Real Estate Leader Premier Market Presence
Technological Edge Premier Market Presence
Networking and Referrals Main Street. Not Wall Street.
On-Demand Education Take a Step Above the Crowd
Common Advertising
Recruiting Support
In Business for Yourself, But Not by Yourself
Franchise Support
Why join RE/MAX ?
www.remax-mgm.com
Traditional Business Model
vs
RE/MAX business model?
www.remax-mgm.com
High manpower costs
High manpower turnover
High branding costs
No training efforts
High monitoring
No support
No cooperation from competition
Problems in normal business models
www.remax-mgm.com
Low manpower costs
Less manpower turnover
Less branding costs
Training & Motivation
Less monitoring
Support at every stage
Cooperation from competition
Benefits in RE/MAX business models
www.remax-mgm.com
Low inventory
Unskilled agents
Lack of technological use
Dissatisfied customers
Problem in other broking business
www.remax-mgm.com
High inventory
Trained & Skilled agents
Use of technology
Satisfied customers
Benefits in RE/MAX broking business
www.remax-mgm.com
A business model which helps in:
Attracting most Professional agents of the market
Agents who are motivated to provide the best service
Attracting Most listing in the market
Build a Brand
Other features of this model:
Accountable
Flexibility in running franchise
Why RE/MAX business model ?
www.remax-mgm.com
RE/MAX’s Agent Centric Business
Model
Brokerage
Remax
Broker Office & Broker Associates
• Broker associates earning the maximum percentage on every transaction (45-81%)
• Broker office 9-45% and so on
• The gains for the broker owner multiply with every Broker associates he/she recruits
www.remax-mgm.com
Sales Associate Orientation program (SAO) gives your new recruits all the
information on RE/MAX’s programs and services
Information on training, business planning, awards and
recognition, conferences, rallies, retreats, technology, trademark and graphic
standards, referrals, community care programs etc.
franchise owner, recruiting and retention is the lifeblood of your business
Franchise Support
www.remax-mgm.com
The RE/MAX organization was created by top real estate
professionals for top real estate professionals
With the RE/MAX name working for you worldwide every day,
you have every opportunity to rise to heights you may never
before have dreamed of.
your own successful real estate company using the best system
and support services in the industry, you owe it to yourself to
look closely at RE/MAX.
In Business for Yourself, But Not by
Yourself
www.remax-mgm.com
The RE/MAX brand, market share and advertising give you a
better opportunity
Start with an online site devoted exclusively to recruiting
www.remax-mgm.com
You can send your prospects to the site before you meet with
them, giving them a strong knowledge of the benefits and
services RE/MAX has to offer.
Recruiting Support
www.remax-mgm.com
Our print ads are in all the major home magazines
Sales associates capitalize on the top-of-mind awareness.
Award-winning RE/MAX advertising helps RE/MAX
Broker/Owners recruit Sales Associates
National Advertising
www.remax-mgm.com
RE/MAX Affiliates refer their clients directly - agent-to-
agent, with no middleman adding additional cost - to over
100,000 Sales Associates in more than 7,000 offices in over 91
countries.
The referral experience is facilitated by the online referral
roster, which features automated forms and online referral
transmission.
RE/MAX referrals flow from one experienced agent directly to
another based on criteria they select themselves
Networking and Referrals
www.remax-mgm.com
RE/MAX has developed one of the world’s most advance
technology platforms- Gryphtech
It is for India operation which would give an unmatched
technological advantage to your agents.
Gryphtech offers a suite of high quality application which ensure
that not only your agents are able to present their listing more
impressively.
Also empower you with powerful administrative tools to help
you take control of your business.
Use of technology
www.remax-mgm.com
RE/MAX is one of the most trusted brand in the world.
Skilled & Professional agents makes customer satisfied
The customer is further assured of safety of the transaction.
The broker associates introduce themselves as a part of the
RE/MAX network , thy will give the customer the assurance of a
brand.
Satisfied Customers
www.remax-mgm.com
At RE/MAX everyone wins- agents get maximum commission.
Agent has more satisfaction and motivation to work harder
More inventory , sales , profit
Everyone work as entrepreneur
Less agent monitoring required
RE/MAX’s unique business model
www.remax-mgm.com
Power of a global brand
Marketing and lead generation
Training
Technology
Agent Technology Tools
Office Technology Tools
Network
Business for yourself , but not by yourself
Key reasons to join RE/MAX
www.remax-mgm.com
The day you join RE/MAX, everybody knows your name.
RE/MAX is synonymous with quality, integrity, professionalism
and experience.
Extensive national advertising, worldwide sponsorship of major
sports events and the collective power of marketing by
thousands of Affiliates
It's a fact: Buyers and Sellers flock to RE/MAX.
Power of Global Brand
www.remax-mgm.com
The RE/MAX network enables you to explore and generate
relevant leads.
A fraction of the cost through co-operative participation with
other RE/MAX affiliates
Every time any RE/MAX affiliate undertakes a marketing initiative
in the country, it is your brand RE/MAX that gets promoted.
Marketing & Lead Generation
www.remax-mgm.com
Contact management system for all
Referral manager for transactions
Marketing tools for reaching out to more people
Personal webpage and email address
Unlimited property listing with photographs
Buyer Match
Agent technology tools
www.remax-mgm.com
Performance tracking of associates
Goal setting for your office
Comparing your office performance with other offices
Complete analysis of office like inventory, lead generation
, agent’s daily activities, transaction reporting
Office technology tools
www.remax-mgm.com
Skill development & knowledge sharing
Professional training program for associates for improving in earning
Use of technology in real estate business
RE/MAX frequently organise training to upgrade skills & knowledge
Training programmes are focused on improving the earnings of each
associates
Trainings are more focused on some of the important topics like
Sales , Technology & Real Estate fundamentals.
Training
www.remax-mgm.com
Agent centric company
Run by entrepreneurs at every level
Affordable investment
Least operating cost
Focused on skill development, training, use of technology
Biggest network
Support at every level
Assurance of a brand
Unlimited potential , endless possibilities
RE/MAX business model is better
than the other business
www.remax-mgm.com
For a RE/MAX franchise you require :
Investment ability from 5 to 10 lakhs
An office space in any location
Flair to recruit agents to work in the franchise
Solicited for franchises are open right now in the following areas:
Gujarat, Mumbai , Maharashtra ,Ahmedabad, Vadodara, Surat
, Rajkot, Pune, Aurangabad, Nasik , Thane.
Who can Apply for a Real Estate
Franchise?
www.remax-mgm.com
Make the decision that will make your life
Call us : 1800-121-7100 or email us : mgm@remax.in
JOIN

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Comparision with Traditional Model

  • 1. Why RE/MAX business model is better than the normal broker’s business model? www.remax-mgm.com
  • 2. Invest in office (space and interiors) Do transactions to earn money When business grows keep employees Prefers to keep relatives , friends so there is less or no cheating Open another branch only if a relative or a very trustworthy person is available. What a normal broker model is? www.remax-mgm.com
  • 3. Minimum 500 sq feet office is required Either rented or owned Overheads of running an office Manpower cost Other Expenses, like government compliances Investment in Office www.remax-mgm.com
  • 4. In normal broking business, you just do transactions, but not focus on building relationships. (As the first priority is to run the office) No long term vision No training available on how to increase business Less technological use Each office tries to create own brand Transaction Oriented Approach: www.remax-mgm.com
  • 5. If your business grows , you have to keep more employees – which are hard to find By keeping more employees , you are adding cost in your business You also need to retain employees by giving them more money More employees, More Management , More Time, More Cost High Running cost: www.remax-mgm.com
  • 6. There is always a risk of cheating in business in real estate brokerage due to lack of documentation. A businessman tries to keep known and trustworthy friends and relatives It is difficult to get relatives who can be successful brokers Trustworthy Employees: www.remax-mgm.com
  • 7. You need a : Trustworthy person In the city in which you want to open a branch Who is willing to start a real estate business Wants to work under you Mostly the relatives lives in same area/city Multi-City Branches www.remax-mgm.com
  • 8. Not scalable Revolving door mentality No viability for branding ,training or technology Why normal brokers are not successful? www.remax-mgm.com
  • 9. It is difficult for individual to expand the business Volume of business stays limited due to capacity constraints. Due to cyclical nature of the industry the broker cannot commit to high fixed costs Not Scalable www.remax-mgm.com
  • 10. Employees come and the broker trains them They learn and work for sometime and leave the business when they become expert So the broker looses on all the investment he has done on this person. Moreover, the employee becomes competitor. Revolving door mentality www.remax-mgm.com
  • 11. In today’s competitive market advertisement is necessary which is a costly affair. If you don’t do advertisement, you don’t do generate enough leads to stay busy Each office tries to build its own brand, which takes years. As all competitors are also doing the same, the cost of advertisement increases and effectiveness decreases. No scale for branding
  • 12. Training requires a class full of students and a trainer With 3 employees, the broker doesn’t have any scale for training No ready made courses are available for the broker to send his employees to. Moreover good employees don’t join the broker and he has to get fresher's or people outside industry Customers on other hand demand best service, which requires more training to employee No scale for training
  • 13. Website and software needs to be made to market the listing online. However a small office doesn’t have financial or technical resources to do all that Technology is required to make employees more productive. Without technology, employees do less work in more time, which hinders the office growth No scale of technology
  • 14. The broker can break the vicious cycle by joining hands with RE/MAX, the worlds most productive work force of real estate broking. How to grow?
  • 15. World’s leading real estate network. Presence in 91 countries & nearly 7000 franchised office. A business model that has made millionaires out of struggling business owners Turning real estate brokers in to real estate investment manager. Nobody in the world sells more real estate than RE/MAX. About RE/MAX www.remax-mgm.com
  • 16. What is RE/MAX model ? www.remax-mgm.com
  • 17. What else to say Is RE/MAX model successful ? 91 Countries 7000+ Offices 100,000+ Agents 20,00,000+ Transactions www.remax-mgm.com
  • 18. Comparison Own Business High Capital Investment Variable Running Expenditure High Manpower Cost Limited Market Presence Network Advertising/ Branding Limited Reach RE/MAX Nominal Affiliation Fee Minimum monthly expense Bigger office Space Biggest Brand Highest Market Presence Largest Network Higher Advertising Unlimited Reach
  • 19. The Indian G.D.P. growth of amongst the fastest across the world. World’s top 5 economies and urbanization is spreading across the country. There is a huge demand for professional people who can provide better services. Developers and customers are in search of skilled & professional real estate brokers. Why Indian real estate market needs RE/MAX ? www.remax-mgm.com
  • 20. Power of the RE/MAX Name Worldwide Real Estate Leader Premier Market Presence Technological Edge Premier Market Presence Networking and Referrals Main Street. Not Wall Street. On-Demand Education Take a Step Above the Crowd Common Advertising Recruiting Support In Business for Yourself, But Not by Yourself Franchise Support Why join RE/MAX ? www.remax-mgm.com
  • 21. Traditional Business Model vs RE/MAX business model? www.remax-mgm.com
  • 22. High manpower costs High manpower turnover High branding costs No training efforts High monitoring No support No cooperation from competition Problems in normal business models www.remax-mgm.com
  • 23. Low manpower costs Less manpower turnover Less branding costs Training & Motivation Less monitoring Support at every stage Cooperation from competition Benefits in RE/MAX business models www.remax-mgm.com
  • 24. Low inventory Unskilled agents Lack of technological use Dissatisfied customers Problem in other broking business www.remax-mgm.com
  • 25. High inventory Trained & Skilled agents Use of technology Satisfied customers Benefits in RE/MAX broking business www.remax-mgm.com
  • 26. A business model which helps in: Attracting most Professional agents of the market Agents who are motivated to provide the best service Attracting Most listing in the market Build a Brand Other features of this model: Accountable Flexibility in running franchise Why RE/MAX business model ? www.remax-mgm.com
  • 27. RE/MAX’s Agent Centric Business Model Brokerage Remax Broker Office & Broker Associates • Broker associates earning the maximum percentage on every transaction (45-81%) • Broker office 9-45% and so on • The gains for the broker owner multiply with every Broker associates he/she recruits www.remax-mgm.com
  • 28. Sales Associate Orientation program (SAO) gives your new recruits all the information on RE/MAX’s programs and services Information on training, business planning, awards and recognition, conferences, rallies, retreats, technology, trademark and graphic standards, referrals, community care programs etc. franchise owner, recruiting and retention is the lifeblood of your business Franchise Support www.remax-mgm.com
  • 29. The RE/MAX organization was created by top real estate professionals for top real estate professionals With the RE/MAX name working for you worldwide every day, you have every opportunity to rise to heights you may never before have dreamed of. your own successful real estate company using the best system and support services in the industry, you owe it to yourself to look closely at RE/MAX. In Business for Yourself, But Not by Yourself www.remax-mgm.com
  • 30. The RE/MAX brand, market share and advertising give you a better opportunity Start with an online site devoted exclusively to recruiting www.remax-mgm.com You can send your prospects to the site before you meet with them, giving them a strong knowledge of the benefits and services RE/MAX has to offer. Recruiting Support www.remax-mgm.com
  • 31. Our print ads are in all the major home magazines Sales associates capitalize on the top-of-mind awareness. Award-winning RE/MAX advertising helps RE/MAX Broker/Owners recruit Sales Associates National Advertising www.remax-mgm.com
  • 32. RE/MAX Affiliates refer their clients directly - agent-to- agent, with no middleman adding additional cost - to over 100,000 Sales Associates in more than 7,000 offices in over 91 countries. The referral experience is facilitated by the online referral roster, which features automated forms and online referral transmission. RE/MAX referrals flow from one experienced agent directly to another based on criteria they select themselves Networking and Referrals www.remax-mgm.com
  • 33. RE/MAX has developed one of the world’s most advance technology platforms- Gryphtech It is for India operation which would give an unmatched technological advantage to your agents. Gryphtech offers a suite of high quality application which ensure that not only your agents are able to present their listing more impressively. Also empower you with powerful administrative tools to help you take control of your business. Use of technology www.remax-mgm.com
  • 34. RE/MAX is one of the most trusted brand in the world. Skilled & Professional agents makes customer satisfied The customer is further assured of safety of the transaction. The broker associates introduce themselves as a part of the RE/MAX network , thy will give the customer the assurance of a brand. Satisfied Customers www.remax-mgm.com
  • 35. At RE/MAX everyone wins- agents get maximum commission. Agent has more satisfaction and motivation to work harder More inventory , sales , profit Everyone work as entrepreneur Less agent monitoring required RE/MAX’s unique business model www.remax-mgm.com
  • 36. Power of a global brand Marketing and lead generation Training Technology Agent Technology Tools Office Technology Tools Network Business for yourself , but not by yourself Key reasons to join RE/MAX www.remax-mgm.com
  • 37. The day you join RE/MAX, everybody knows your name. RE/MAX is synonymous with quality, integrity, professionalism and experience. Extensive national advertising, worldwide sponsorship of major sports events and the collective power of marketing by thousands of Affiliates It's a fact: Buyers and Sellers flock to RE/MAX. Power of Global Brand www.remax-mgm.com
  • 38. The RE/MAX network enables you to explore and generate relevant leads. A fraction of the cost through co-operative participation with other RE/MAX affiliates Every time any RE/MAX affiliate undertakes a marketing initiative in the country, it is your brand RE/MAX that gets promoted. Marketing & Lead Generation www.remax-mgm.com
  • 39. Contact management system for all Referral manager for transactions Marketing tools for reaching out to more people Personal webpage and email address Unlimited property listing with photographs Buyer Match Agent technology tools www.remax-mgm.com
  • 40. Performance tracking of associates Goal setting for your office Comparing your office performance with other offices Complete analysis of office like inventory, lead generation , agent’s daily activities, transaction reporting Office technology tools www.remax-mgm.com
  • 41. Skill development & knowledge sharing Professional training program for associates for improving in earning Use of technology in real estate business RE/MAX frequently organise training to upgrade skills & knowledge Training programmes are focused on improving the earnings of each associates Trainings are more focused on some of the important topics like Sales , Technology & Real Estate fundamentals. Training www.remax-mgm.com
  • 42. Agent centric company Run by entrepreneurs at every level Affordable investment Least operating cost Focused on skill development, training, use of technology Biggest network Support at every level Assurance of a brand Unlimited potential , endless possibilities RE/MAX business model is better than the other business www.remax-mgm.com
  • 43. For a RE/MAX franchise you require : Investment ability from 5 to 10 lakhs An office space in any location Flair to recruit agents to work in the franchise Solicited for franchises are open right now in the following areas: Gujarat, Mumbai , Maharashtra ,Ahmedabad, Vadodara, Surat , Rajkot, Pune, Aurangabad, Nasik , Thane. Who can Apply for a Real Estate Franchise? www.remax-mgm.com
  • 44. Make the decision that will make your life Call us : 1800-121-7100 or email us : mgm@remax.in JOIN