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1. WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
“Are You MAX Enough?”
Every RE/MAX Associate has answered yes to this question
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at some point, even if it wasn’t posed in these exact words.
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After all, you don’t join RE/MAX unless you have a certain
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something within you – a desire to shoot higher, a healthy
dose of confidence, and a willingness to do what it takes
to excel.
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PRODUCTIVITY
Five elements show up again and again in agents drawn to
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the RE/MAX model: GUTS, PASSION, DRIVE, LEADERSHIP Are You MAX Enough? The Winning Team
and HEART. Coupled with the competitive advantages
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offered by RE/MAX, these qualities fuel success in people
who are never satisfied with “ordinary” or “average.”
So “Are You MAX Enough?” Only you know for sure.
If you’re considering a career with RE/MAX,
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chances are good that you are. Advertising Programs Advertising Programs
Commercial Commercial
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Education Education
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Giving Back Giving Back
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Everybody Wins Everybody Wins
Each office is independently owned and operated.
3. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
WHY
Are You MAX Enough? Are You MAX Enough? Are You MAX Enough
MAX Enough Resources MAX Enough Resources MAX Enough Resources
What If? What If? What If?
What if?
40ththe preface to a question the founders of RE/MAX asked
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40 years ago, when they transformed the real estate landscape
RE/MAX History RE/MAX History
Business Model this simple phrase opens up a world of
forever. Today, Business Model
possibilities for your business.
What if ... you were part of a network built on the concept that
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PRODUCTIVITY
PRODUCTIVITY
“Everybody Wins” – including brokers, agents and families –
when real estate is treated as a full-time profession?
The Winning Team The Winning Team
Agent would that affect your career? Your family? Your life?
How Productivity Agent Productivity
As you browse these pages, consider how RE/MAX compares
to other real estate networks in philosophy, services, brand
awareness and productivity. And discover the power of asking
Brand Influence if?”
yourself “What Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs
Commercial Commercial
Luxury Luxury
Education Education
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Technology Technology
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BRAND
ADVERTISING
GLOBAL REFERRAL
LEADS
BEST AGENTS
EDUCATION
GIVING BACK
Tap In To
CMN | KOMEN
CITIZENSHIP
CITIZENSHIP
GIVING BACK
The power
of re/MaX
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OUTSTANDING AGENTS.
WINNING
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WINNING
OUTSTANDING RESULTS.
®
Everybody Wins Everybody
What If... PDF Presentation Wins Leading a RE/MAX Life
download
Each office is independently owned and operated.
4. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
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RE/MAX History RE/MAX History RE/MAX History
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Tap into 40 years
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The Winning Team
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of credibility and trust
Since its start in 1973, RE/MAX has built a 40-year legacy
of success.
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BRAND
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That’s 40 years of accomplishments and growth around the
Commercial years of stability and building a collective reputation
world – 40 Commercial
as industry leaders.
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It’s 40 years of Sales Associates with the drive to raise the bar,
shoot high, energize their careers, and create the lives they want
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for themselves and their families.
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The 40th anniversary is just the beginning. You can help build the
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Staying of the next 40 years. Isn’t it time to make the leap?
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GIVING BACK
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Everybody Wins Everybody Wins
RE/MAX Celebrates 40 Years
Each office is independently owned and operated.
5. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
It began with a 40th Anniversary
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revolutionary idea
RE/MAX History
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RE/MAX History
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RE/MAX History
Business Model
As a young Realtor in the 1970s, Dave Liniger was
frustrated by the restrictive state of the industry.
He envisioned a system in which top-producing PRODUCTIVITY
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Sales Associates could excel without handing half
of their commissions to their brokers.
The Winning Team The Winning Team
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In 1973, Liniger and his future wife, Gail, launched
RE/MAX in Colorado. It was based on a maximum
commission structure that rewarded agents who
had great passion for their business.
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Top agents flocked to RE/MAX. The industry was
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forever changed.
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Today, RE/MAX has nearly 90,000 agents and
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6,000 offices in over 85 countries. Dave and Gail
Liniger still lead the organization from RE/MAX
World Headquarters in Denver.
Education Education
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Live Events Live Events Pictured: Dave and Gail Liniger
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GIVING BACK
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This is RE/MAX
Everybody Wins Everybody Wins
Each office is independently owned and operated.
6. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
Do you consider yourself
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an entrepreneur?
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At its core, RE/MAX is a place for entrepreneurs. In business
for themselves by not by themselves, RE/MAX Sales Associates
enjoy an unequaled mix of great independence and never-ending
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PRODUCTIVITY
support.
The Winning Team maximum commission model, Sales Associates
With the RE/MAX The Winning Team
Agent Productivity of office expenses and are able to keep more
pay their fair share Agent Productivity
of their commissions. Also, each office has the independence
to develop its own package of benefits and services, making it
possible for you to run your business the way you see fit.
Brand Influence one, you’ll receive local, regional and national
Starting on day Brand Influence
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BRAND
support, along with the benefits of competitive advantages
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unique to RE/MAX. From coaching to lead-generation systems to
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brand name awareness, you’ll find many amazing reasons to be
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glad you had the guts to make a change. Luxury
At the same time, you’ll realize exactly who’s in control of your
Education are.
career: You Education
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GIVING BACK
Giving Back Giving Back
WINNING
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Everybody Wins Everybody Wins Be Your Own Boss
Each office is independently owned and operated.
8. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
Great results start with
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great Sales Associates
RE/MAX History
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RE/MAX History
Business Model
So if RE/MAX doesn’t have the largest network but it leads the
industry in sales, what’s going on? How does that math work?
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It’s simple: RE/MAX Sales Associates average more sales than
agents with all other national competitors. In fact, in two major
The Winning Team The Winning Team The Winning Team
independent studies*, the transaction-sides-per-agent average
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of Sales Associates affiliated with participating RE/MAX offices
was twice as high as that of other national franchises.
RE/MAX Sales Associates combine the many competitive
advantages of affiliation with their own experience, education
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and personal drive. Individually, that creates great careers.
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BRAND
Advertising Programs an unstoppable force.
Collectively, it builds Advertising Programs
Commercial Commercial
You play better golf when you play with better golfers. Don’t
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you want the same outcome in your career?
* ased on franchise brokerages participating in the 2012 REAL Trends 500 and
B
Education Power Broker Report. Education
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the 2012 RISMedia
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Everybody Wins Everybody Wins Boost Referrals
Each office is independently owned and operated.
9. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
A global icon working for you
40th Anniversary of people knowing about your
Imagine millions Locally, consumer awareness of the RE/MAX brand
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business. That’s what you get when you join RE/MAX. can boost your reputation as a leader and serious
RE/MAX History RE/MAX History
professional.
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The RE/MAX Balloon is one of the most iconic Business Model
corporate symbols in any industry. With it on your Some people say brand doesn’t make a difference.
side, you tap into global brand awareness and a trust Don’t believe it. You can generate business and elevate
built on billions of dollars of promotion and millions of
PRODUCTIVITY your career by aligning with a brand; just be sure to
PRODUCTIVITY
PRODUCTIVITY
successful transactions. choose wisely. In other words, choose RE/MAX.
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Agent Productivity Agent Productivity
Brand Influence Brand Influence Brand Influence
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Advertising Programs Advertising Programs Advertising Programs
Commercial Commercial Commercial
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Education Education
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Technology Technology
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GIVING BACK
Giving Back Giving Back
WINNING
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Everybody Wins Everybody Wins Value of the Brand
Each office is independently owned and operated.
10. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
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RE/MAX History RE/MAX History
When they see RE/MAX,
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they think of you
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PRODUCTIVITY
The scale of RE/MAX advertising creates top-of-mind
awareness among millions of consumers each year.
The Winning Team The Winning Team
Agent Productivity
People see RE/MAX advertising everywhere – via TV, Agent Productivity
radio, print, outdoor, online and social media. Every day,
brand awareness grows at the local, regional, national and
international levels.
Brand Influence campaign, “For all the things that move you®,”
The current ad Brand Influence Brand Influence
BRAND
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Advertising Programs moments – marriage, a baby, a new job
depicts life-changing Advertising Programs Advertising Programs
Commercial people to buy or sell a home.
– that drive Commercial Commercial
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The campaign exists on a national stage, but the result is very
local. When consumers see a RE/MAX ad, they think of the
RE/MAX agent they know. In other words, they think of you.
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GIVING BACK
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Everybody Wins RE/MAX TVEverybody
Ads Wins
download
Each office is independently owned and operated.
11. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
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RE/MAX History RE/MAX History
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It’s not all about houses
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The Winning Team
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and backyards
In commercial real estate, you know you must be sharp
Brandfacets of your game. Fortunately, the RE/MAX
in all Influence Brand Influence Brand Influence
BRAND
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BRAND
Commercial network understands that, too.
Advertising Programs Advertising Programs Advertising Programs
Commercialthan 3,000 Commercial Practitioners in over
With more Commercial Commercial
400 offices and divisions, the RE/MAX Commercial
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network is a fusion of education, leadership, visibility and
referral possibilities. It’s a dynamic force within the overall
RE/MAX network, which closes an average of $8.3 billion
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in commercial volume annually.
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Consider this: If you’re a residential agent who encounters
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a prime commercial opportunity, you have instant access
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to skilled commercial colleagues who will take the referral
and get the sale closed.
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GIVING BACK
If you’re a commercial pro, the same referral path works
in reverse.
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Everybody Wins Everybody Wins Did You Know?
Each office is independently owned and operated.
12. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
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RE/MAX History RE/MAX History
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Fine Homes Luxury Properties
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Special properties
need a special touch
Brand Influence
The RE/MAX Collection is a dynamic marketing program Brand Influence Brand Influence
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that works as your gateway to buyers and sellers in the
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luxury market.
Commercial Commercial Commercial
Luxury Luxury Luxury
If you work with luxury homes, or aspire to, The RE/MAX
Collection can help you tap into RE/MAX brand recognition
to showcase fine homes and properties.
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Technology signage and promotional materials help set
Distinctive Technology
these luxury properties apart. In addition, aggressive global
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advertising programs promote them to qualified buyers – as
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well as to RE/MAX colleagues who might know someone Staying Informed
perfectly suited for the property.
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GIVING BACK
Leadership within the luxury space requires a unique skill
set, and RE/MAX leads the industry in Certified Luxury
Home Marketing Specialists (CLHMS)*.
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* ource: The Institute for Luxury Home Marketing, January 2012
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Everybody Wins Everybody Wins The RE/MAX Collection
Each office is independently owned and operated.
13. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
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What If? What If?
Learn what you want,
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RE/MAX History RE/MAX History
when you want
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RE/MAX has a deeply rooted culture of
learning and constant improvement; if you have PRODUCTIVITY
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a passion for education, you couldn’t find a
better place to be.
The Winning Team The Winning Team
Agent ProductivityUniversity, you have 24/7
Through RE/MAX Agent Productivity
access to more than 1,000 online videos,
covering virtually every aspect of real estate.
RU makes it easy for you to earn professional
designations and certifications in everything
from buyers (ABR) to servicing seniors (SRES)
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BRAND
BRAND
BRAND
to advancedPrograms (CRS).
Advertising sales skills Advertising Programs
Commercial Commercial
Adding these credentials helps you do better.
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After all, the more you learn, the more you earn. Luxury
With RE/MAX University, you can learn what
you want, when you want – from anywhere.
Education Education Education
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Technology Technology Technology
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Everybody Wins Everybody Wins
RE/MAX University
Each office is independently owned and operated.
14. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
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What If? What If?
Tech tools give you
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a competitive edge
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RE/MAX Technology products provide another
clear edge. The primary elements:
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remax.com
The Winning Team
A website that generated more than 50 million The Winning Team
visits in the last year*, easily eclipsing all other
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real estate franchise sites. The traffic drawn by
the site is leveraged through a lead management
system, LeadStreet, which has delivered over 12
million leads to RE/MAX agents, with no fees
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attached. Brand Influence
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BRAND
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global.remax.com
Commercial Commercial
A worldwide website that displays RE/MAX
Luxury Luxury
properties to potential buyers in dozens of
countries – in their own languages and currencies.
Education Design Center
RE/MAX Education Education
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Technology marketing resource for customizing
An in-house Technology Technology
your own flyers, listing presentations, email
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campaigns and digital projects.
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* ource: Hitwise reports, July 2011 - June 2012
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remax.com
LeadStreet
“The Download” tech blog
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Design Center
RE/MAX University
Mainstreet
Everybody Wins Technology Brochure Everybody Wins
RE/MAX Design Center
download
Each office is independently owned and operated.