This is a presentation delivered by Colin Habberton to the Western Cape branch of the South African Institute of Fundraisers in October 2011. It covers the topics of Online Fundraising, Social Media and a number of case studies from the GivenGain fundraising platform.

1. Fundraising in the Digital Age
The Hope, the Hype & the Highlights
SAIF Western Cape Workshop
River Club, Cape Town
28th October 2011
© 2011 GivenGain Foundation. Private and Confidential

2. Overview
1. The Hope
2. The Hype
3. The Highlights
© 2011 GivenGain Foundation. Private and Confidential

3. The Hope
R£$€
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4. The Hope
Estimates in:
Online Donations in the USA  2001 = $550 Million
2007  2002 = $1.1 Billion
2006  2003 = $1.9 Billion
2005  2004 = $2.62 Billion
2004  2005= $4.53 Billion
2003  2006= $6.87 Billion
2002  2007 = $10.44 Billion
2001  2008 = $14.64 Billion
2000  2009 = $15.48 Billion
1999
 2010 = $17.65 Billion
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 Source: tedhart.com and
Harvard University Initiative
on Social Enterprise
US represents more than ½ the Global Online Philanthropic Market
Globally translates to more than $34 billion in Online Donations and growing
• The Internet provides solutions for this New World
• No Boundaries to possible Donors
• No Limits to the Potential
© 2011 GivenGain Foundation. Private and Confidential 4

5. The Hope
• 3 million donors made a total
of 6.5 million donations
online.
• Donations for the campaign
totaled more than $770
million.
• Of those 6.5 million
donations, 6 million were
$100 or less.
• The average online donation
was $80.
• The average donor gave more
than once.
© 2011 GivenGain Foundation. Private and Confidential 5

6. The Hype
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7. The Hype
• Social Networks
• The ‘Learning Age’
• 750 million users
• 700 billion minutes
• 300,000 Volunteers
• 70 Languages
• 1 Functional Language
• Sharing x 130+
• ‘Followers’
• ‘Friends’
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8. The Hype
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9. The Highlights
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10. GivenGain: The Real
United Kingdom Switzerland South Africa
• Platform • Foundation • Support & Training
– www.givengain.com – Global Credibility – Causes & Donors
• Clients • Processing • Advisory Services
– 490+ Causes – $49 million – Strategy
– 1200+ Activists – 51 000 Donors – Campaigns
• Sevenoaks, Kent • Villars, Vaud • Stellenbosch, WC
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11. GivenGain: The Virtual
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12. GivenGain: Causes
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13. GivenGain: The Process
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14. Case Study #1: The Cause
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15. Case Study #2: The Activist
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16. Case Study #3: The Corporate
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17. Case Study #4: The Institution
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18. Case Study #5: The Community
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19. Key to Success & Benefits
• Executive Buy-In
• Process Integration
• Social Media Skills
• Planning & Promotion
• Creativity & Purpose
• Stakeholder Engagement
• Transparency of Purpose
• Dynamic Communication
• Real-time Commenting
• ‘Crowdraising’
© 2011 GivenGain Foundation. Private and Confidential 19

20. One World. Zero Barriers.
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21. Fundraising in the Digital Age
The Hope, the Hype & the Highlights
Colin Habberton
CEO, GivenGain Foundation South Africa
c: +27 71 401 2434
e: colin@givengain.com
t: @relatomics
or find me on LinkedIn
© 2011 GivenGain Foundation. Private and Confidential