1) Fundraising may be poised to take advantage of new technologies and become "smart" by being intelligent, connected, and able to sense, process, report, and take corrective action. 2) To be smart, fundraisers must harness trends like personalized experiences, the blurring of digital and physical worlds, intelligent decision-making, crowdsourcing work, and harnessing large online platforms. 3) Fundraisers have the unique ability to sense global challenges, process information about issues like inequality and poverty, report on problems, and take corrective action by supporting causes that address these issues.

1. ‘Smart’ Fundraising:
The Dawn of a New Era?
Colin Habberton
GivenGain Foundation
IFC Workshop
Netherlands
22 October 2015

2. Introduction
• GivenGain Foundation
- Social Fundraising Platform
• Global Reach
- Launched 2001 (2009 & 2015)
- 1800+ Causes Worldwide
- 50+ Countries
- 10,000+ Projects & Campaigns
- 8000+ Activists (Peer to Peer)
- 110,000+ Donors
- 180+ Countries

3. Introduction

4. GivenGain

5. GivenGain

6. GivenGain

7. Stellenbosch

8. Cape Town

9. Session Overview
• ‘Smart' phones, cities, cars...the common feature
that makes them smart is that they are all:
"intelligent, connected and have the ability to
sense, process, report, and take corrective
action”
• Can fundraising live up to these characteristics?
• As the world changes, and the things that people
and companies consume, causes and their need for
funds compete for time, attention and support.
• This session will look at what it takes to be 'smart’
and how fundraisers may be the best
equipped to do it.

10. Session Objective
What I hope you will walk away with today:
• Some insight into harnessing the change
taking place around us all.
• How technology, access to information and
an open mind are keys to success in the
connected, converging world we all live in.
• A little inspiration for us, fundraisers, to
recognise our strengths and maximise our
efforts and impact.

11. Smart?

12. Smart?

13. ‘Smart’: A New Era?
“…intelligent, connected and
have the ability to sense,
process, report, and take
corrective action…”
(Frost & Sullivan, May 2014)

14. Smart Devices?

15. Smart Homes?

16. 1. Internet of Me
– Personalised World
2. Outcome Economy
– Digital/Physical Blur
3. Intelligent Enterprise
– Smart Decisions & Delivery
4. Workforce Reimagined
– Workforce to Crowdsource
5. Platform (R)evolution
– Harnessing Hyperscale
(Source: Accenture Technology Vision 2015 )
Megatrends of our Era

17. Megatrends of our Era
:
(Adapted: Piketty, 2014: Capital in the 21st Century)

18. Megatrends of our Era
:
(Adapted: Piketty, 2014: Capital in the 21st Century)

19. Megatrends of our Era
:
(Adapted: Piketty, 2014: Capital in the 21st Century)

20. Our Global Challenges

21. How ‘Smart’ are we?
”…intelligent, connected and
have the ability to
sense, process, report, and
take corrective action…”
(Frost & Sullivan, May 2014)

22. Intelligent…?

23. Ability to sense..?

24. take corrective action?

25. Are you connected…?
Source: h+p://wearesocial.sg/blog/2014/11/internet-­‐users-­‐pass-­‐3-­‐billion/

26. Are we connected…?
:

27. The Ultimate Device
(Source: https://en.wikipedia.org/

28. …Sense, Process…
The phaonmneal pweor of the hmuan mnid
Aoccdrnig to a rscheearch at Cmabrigde
Uinervtisy, it deosn't mttaer inwaht oredr the ltteers
in a wrod are, the olny iprmoatnt tihng is taht the
frist and lsat ltteer be in the
rghit pclae. The rset can be a taotl mses and you
can sitll raed it wouthit a porbelm. Tihs is bcuseae
the huamn mnid deos not raed ervey lteter by
istlef, but the wrod as a wlohe.

29. Are you intelligent…?

30. …Sense, Process…

31. Our Uniqueness
• Ability to colonize new habitats
on a global scale
• Learning and teaching
techniques
• Theory of mind & spirit
• Language and symbolism
• Immortalized communications
• Flexible behavior and thinking
• Children helping parents to
work and raise younger children
• Emotional crying accompanied
by tears
Source: http://www.metaprimate.com/

32. …Sense, Process…
“Few are those who see with
their own eyes and feel with
their own hearts.”
(Albert Einstein)

33. Report & Correct
• Top 1% own 48% of the
worlds’ wealth
• 4 billion live outside the
protection of law
• 3 billion people live in
poverty calculated @
>R30 per day
• 2.6 billion people have
inadequate sanitation
• 1.1 billion limited access
to water
• 27 million+ slaves
in the world today!

34. But, who cares?

35. Report & Correct

36. The answer?

37. ‘Smart’ Fundraising?
You are:
“…intelligent, connected and
have the ability to sense,
process, report, and take
corrective action…”
Believe in Good!

38. ‘Smart’ Fundraising:
The Dawn of a New Era?
Colin Habberton
GivenGain Foundation
IFC Workshop
Netherlands
22 October 2015