2. What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one
or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Affiliate Marketing Offer Types
Lead
Pay per lead or
filling of a form
Sales
Sales commision
payments
Install
Pay per download or
installation of
sofwares or applications
Watch
Pay per
video watched
Mobile
Pay per
mobile action
4. Why affiliate marketing?
Risk Free
-It’s risk free
-Advertiser only pays when earned
-Precise measurement of end results
-Complete turnkey solutions for advertisers
5. Why affiliate marketing?
Precise
Cost
Measurement
-Most precise unit cost calculations
-Advertiser defines unit cost per action and knows the budget
-Unit costs can be modified during the campaign to improve results
-Access stats in real time
6. Why affiliate marketing?
Result Oriented
Performance
-Publishers only earn when they achieve desired results
-They use all their experience and creativity to achieve results
-They constanly improve their ways to increase performance
7. Why affiliate marketing?
High revenues
for Publishers
-Publishers who analyze the customer and the
market well and can target appropriately, can
begin earning even if they have low web traffic
-If allowed by the advertiser, publishers can
also use alternative publishing methods like
Google and Facebook PPC advertisements,
Twitter ve Facebook posts, bulk e-mailing, and
preparing special pages to push the offers
8. How Affiliate Marketing Works?
Advertiser
Opens offer to
ReklamAction
publishers. Defines
payout per conversion.
ReklamAction
Finds most suitable
publishers and have
them run the offer.
Works to optimize
performance.
Publisher
Creates unique content
to draw customers’
attention and convince
them. Gets rewarded
per conversion.
Customer
Either buys the product,
fills the lead form,
downloads the app or
views the vide. Meets
advertiser requirement.
9. How traffic is provided?
Web sites with unique
content for the offer
Adwords, Facebook
and banner ads
Facebook, Twitter
and other social
media posts
Allowed and
targeted e-mail
marketing
Product review
forums
Video and news sites
Mobile sites and
applications
Incentive
applications
Aggregator sites
CashBack sites
Coupon sites
Legal download sites
10. Mobile Affiliate Marketing
Targeting possibilities
Operator targeting
(Turkcell, Avea, Vodafone)
Category targeting
(games,news,leads, entertainment)
Device targeting
Android, IOS,Tablet,Feature Phones
Push notification targeting
Mobile Publisher Types
Mobile website owners
Mobile app owners
Website owners’ mobile traffic
Global mobile networks
11. Top 10 offer categories
4%
4%
4%
27%
5%
E-ticaret / e-Commerce
Oyunlar / Games
Özel Alışveriş / Private Shop.
6%
Mobil Üyelik / Mobile Subs.
Arkadaşlık / Dating
7%
Tek Ürün Pazarlama
CPV - Video İzleme
Finans / Finance
19%
11%
Tatil / Travel
Mobil Uygulama / Mobile App.
13%
14. ReklamAction users can take advantage of one of the oldest Turkish
display networks ReklamStore’s traffic sources and technical
infrastructure
Team
22
Publishers
6500
Found
13 Million
2007
CPM - CPC
Pay for
impressions
or
clicks
Daily Unique
Impressions
1,3 Million
DSP
Retargeting
Re-targeting website
visitors in other
platforms
Daily Clicks
Mobile
Mobile
CPM & CPC
Reachable platforms
SSP
Managed Yahoo, Doubleclick, FB
inventory
X, Rubicon, AOL, Micro
25 % of all Turkish
soft
RTB traffic
16. Why advertisers prefer
ReklamAction?
1
2
3
4
5
Reach campaign targets easily with risk free, measurable and result
oriented affiliate marketing method
Advertiser budgets are spent effectively and timely thanks to high number
of publishers and convertion capacity
Easy campaign setup and precise tracking with finest technology cloud
based tracking infrastructure
Professional operations team solves all technical and trade issues to ensure
campaigns are published effectively
Overall, having ReklamAction professionals manage all of the affiliate
operations is much easier and cost effective for the advertisers
17.
18. Why publishers prefer
ReklamAction?
1
2
3
4
5
Large and profitable offer selection
Net 30 day payment terms and precise payments
Ability to optimize campaign success with dedicated professional publisher
account managers
Constant training of local publishers via publisher training seminars
ReklamAction Apps provides easy to use tools aiming to increase publisher
earnings