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Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one
or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Affiliate Marketing Offer Types

Lead

Pay per lead or
filling of a form

Sales

Sales commision
payments

Install

Pay per download or
installation of
sofwares or applications

Watch

Pay per
video watched

Mobile

Pay per
mobile action
Why Affiliate Marketing?
Why affiliate marketing?

Risk Free

-It’s risk free
-Advertiser only pays when earned
-Precise measurement of end results
-Complete turnkey solutions for advertisers
Why affiliate marketing?

Precise
Cost
Measurement
-Most precise unit cost calculations
-Advertiser defines unit cost per action and knows the budget
-Unit costs can be modified during the campaign to improve results
-Access stats in real time
Why affiliate marketing?

Result Oriented
Performance
-Publishers only earn when they achieve desired results
-They use all their experience and creativity to achieve results
-They constanly improve their ways to increase performance
Why affiliate marketing?

High revenues
for Publishers
-Publishers who analyze the customer and the
market well and can target appropriately, can
begin earning even if they have low web traffic
-If allowed by the advertiser, publishers can
also use alternative publishing methods like
Google and Facebook PPC advertisements,
Twitter ve Facebook posts, bulk e-mailing, and
preparing special pages to push the offers
How Affiliate Marketing Works?

Advertiser

Opens offer to
ReklamAction
publishers. Defines
payout per conversion.

ReklamAction
Finds most suitable
publishers and have
them run the offer.
Works to optimize
performance.

Publisher

Creates unique content
to draw customers’
attention and convince
them. Gets rewarded
per conversion.

Customer

Either buys the product,
fills the lead form,
downloads the app or
views the vide. Meets
advertiser requirement.
How traffic is provided?
Web sites with unique
content for the offer

Adwords, Facebook
and banner ads

Facebook, Twitter
and other social
media posts

Allowed and
targeted e-mail
marketing

Product review
forums

Video and news sites

Mobile sites and
applications

Incentive
applications

Aggregator sites

CashBack sites

Coupon sites

Legal download sites
Mobile Affiliate Marketing
Targeting possibilities
Operator targeting

(Turkcell, Avea, Vodafone)

Category targeting

(games,news,leads, entertainment)

Device targeting

Android, IOS,Tablet,Feature Phones

Push notification targeting

Mobile Publisher Types
Mobile website owners

Mobile app owners

Website owners’ mobile traffic

Global mobile networks
Top 10 offer categories
4%

4%

4%
27%

5%

E-ticaret / e-Commerce
Oyunlar / Games
Özel Alışveriş / Private Shop.

6%

Mobil Üyelik / Mobile Subs.
Arkadaşlık / Dating

7%

Tek Ürün Pazarlama
CPV - Video İzleme
Finans / Finance
19%

11%

Tatil / Travel
Mobil Uygulama / Mobile App.

13%
Why ReklamAction?
Team

Found

Publishers

18

2300
Offers

2011

250

Monthly
Mobile Actions

Monthly Leads

300.000

100.000

Monthly Sales

$500.000

Monthly
Video Views

250.000
ReklamAction users can take advantage of one of the oldest Turkish
display networks ReklamStore’s traffic sources and technical
infrastructure

Team

22

Publishers

6500

Found

13 Million

2007

CPM - CPC
Pay for
impressions
or
clicks

Daily Unique
Impressions

1,3 Million

DSP

Retargeting

Re-targeting website
visitors in other
platforms

Daily Clicks

Mobile

Mobile
CPM & CPC

Reachable platforms
SSP
Managed Yahoo, Doubleclick, FB
inventory
X, Rubicon, AOL, Micro
25 % of all Turkish
soft
RTB traffic
ReklamAction Apps
apps.reklamaction.com

ReklamAction, constantly develops new tools under ReklamAction Apps brand to help
publishers achieve better results and improve offer performances
Why advertisers prefer
ReklamAction?

1
2
3
4
5

Reach campaign targets easily with risk free, measurable and result
oriented affiliate marketing method
Advertiser budgets are spent effectively and timely thanks to high number
of publishers and convertion capacity
Easy campaign setup and precise tracking with finest technology cloud
based tracking infrastructure
Professional operations team solves all technical and trade issues to ensure
campaigns are published effectively
Overall, having ReklamAction professionals manage all of the affiliate
operations is much easier and cost effective for the advertisers
Why publishers prefer
ReklamAction?

1
2
3
4
5

Large and profitable offer selection

Net 30 day payment terms and precise payments

Ability to optimize campaign success with dedicated professional publisher
account managers

Constant training of local publishers via publisher training seminars

ReklamAction Apps provides easy to use tools aiming to increase publisher
earnings
Begin affiliate marketing
with ReklamAction

www.reklamaction.com

Lead

Sales

Install

View

Mobile

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ReklamAction Affiliate Marketing

  • 2. What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate Marketing Offer Types Lead Pay per lead or filling of a form Sales Sales commision payments Install Pay per download or installation of sofwares or applications Watch Pay per video watched Mobile Pay per mobile action
  • 4. Why affiliate marketing? Risk Free -It’s risk free -Advertiser only pays when earned -Precise measurement of end results -Complete turnkey solutions for advertisers
  • 5. Why affiliate marketing? Precise Cost Measurement -Most precise unit cost calculations -Advertiser defines unit cost per action and knows the budget -Unit costs can be modified during the campaign to improve results -Access stats in real time
  • 6. Why affiliate marketing? Result Oriented Performance -Publishers only earn when they achieve desired results -They use all their experience and creativity to achieve results -They constanly improve their ways to increase performance
  • 7. Why affiliate marketing? High revenues for Publishers -Publishers who analyze the customer and the market well and can target appropriately, can begin earning even if they have low web traffic -If allowed by the advertiser, publishers can also use alternative publishing methods like Google and Facebook PPC advertisements, Twitter ve Facebook posts, bulk e-mailing, and preparing special pages to push the offers
  • 8. How Affiliate Marketing Works? Advertiser Opens offer to ReklamAction publishers. Defines payout per conversion. ReklamAction Finds most suitable publishers and have them run the offer. Works to optimize performance. Publisher Creates unique content to draw customers’ attention and convince them. Gets rewarded per conversion. Customer Either buys the product, fills the lead form, downloads the app or views the vide. Meets advertiser requirement.
  • 9. How traffic is provided? Web sites with unique content for the offer Adwords, Facebook and banner ads Facebook, Twitter and other social media posts Allowed and targeted e-mail marketing Product review forums Video and news sites Mobile sites and applications Incentive applications Aggregator sites CashBack sites Coupon sites Legal download sites
  • 10. Mobile Affiliate Marketing Targeting possibilities Operator targeting (Turkcell, Avea, Vodafone) Category targeting (games,news,leads, entertainment) Device targeting Android, IOS,Tablet,Feature Phones Push notification targeting Mobile Publisher Types Mobile website owners Mobile app owners Website owners’ mobile traffic Global mobile networks
  • 11. Top 10 offer categories 4% 4% 4% 27% 5% E-ticaret / e-Commerce Oyunlar / Games Özel Alışveriş / Private Shop. 6% Mobil Üyelik / Mobile Subs. Arkadaşlık / Dating 7% Tek Ürün Pazarlama CPV - Video İzleme Finans / Finance 19% 11% Tatil / Travel Mobil Uygulama / Mobile App. 13%
  • 14. ReklamAction users can take advantage of one of the oldest Turkish display networks ReklamStore’s traffic sources and technical infrastructure Team 22 Publishers 6500 Found 13 Million 2007 CPM - CPC Pay for impressions or clicks Daily Unique Impressions 1,3 Million DSP Retargeting Re-targeting website visitors in other platforms Daily Clicks Mobile Mobile CPM & CPC Reachable platforms SSP Managed Yahoo, Doubleclick, FB inventory X, Rubicon, AOL, Micro 25 % of all Turkish soft RTB traffic
  • 15. ReklamAction Apps apps.reklamaction.com ReklamAction, constantly develops new tools under ReklamAction Apps brand to help publishers achieve better results and improve offer performances
  • 16. Why advertisers prefer ReklamAction? 1 2 3 4 5 Reach campaign targets easily with risk free, measurable and result oriented affiliate marketing method Advertiser budgets are spent effectively and timely thanks to high number of publishers and convertion capacity Easy campaign setup and precise tracking with finest technology cloud based tracking infrastructure Professional operations team solves all technical and trade issues to ensure campaigns are published effectively Overall, having ReklamAction professionals manage all of the affiliate operations is much easier and cost effective for the advertisers
  • 17.
  • 18. Why publishers prefer ReklamAction? 1 2 3 4 5 Large and profitable offer selection Net 30 day payment terms and precise payments Ability to optimize campaign success with dedicated professional publisher account managers Constant training of local publishers via publisher training seminars ReklamAction Apps provides easy to use tools aiming to increase publisher earnings
  • 19. Begin affiliate marketing with ReklamAction www.reklamaction.com Lead Sales Install View Mobile