Airbnb is unique and powerful in nudging people’s social behavior world wide, based on elegant technical solutions. In this document I present a promising fit between this unique power and several societal issues. I believe combining these holds great potency. This proposal has the working title ‘Take care bnb’. Urgent issues in society: The number of refugees around the world is at record-hight. As prof. Dr. Adrián Groglopo wrote in the New York Times, the fact that these people live separated from society adds to tensions and misunderstanding. The refugees who are allowed to stay, compete with local citizens for the same popular space: one-person and cheap. Local governments struggle to make this work. Like other Western countries, the Dutch government fails to comply to their legal task to provide refugees housing. In the Netherlands alone they lag 11.600 places: people that have to stay in depressing places, in stead of building a new live. So called “empty-nest” households have quite some space to spare, while having a harder time to pay for mortgage.

1. From refugees to guests that belong
Airbnb
Government:Empty-nest house
Challenge:
Keep the number of new hosts
growing
Challenge:
Number of refugees with a
permit.
Challenge:
Not familiar with ways to
monetize their surplus space.
Chance:
Concrete follow-up on
brand promise
Chance:
Running a
harmonious society
Chance:
Urn needed money
and an adventure.
Reinout.de.kraker@blickwinkel.nl-061107369
Project proposal

2. Take care bnb
Refugees become guestsSituation
Proposal
Airbnb is unique and powerful in nudging people’s social
behavior world wide, based on elegant technical solutions. In
this document I present a promising fit between this unique
power and several societal issues. I believe combining these
holds great potency. This proposal has the working title ‘Take
care bnb’.
I would like to team up with other Airbnb professionals and see
wether it is possible to make this fit a reality and create a win-
win that makes a real difference.
Urgent issues in society:
* The number of refugees around the world is at record-hight.
As prof. Dr. Adrián Groglopo wrote in the New York Times,
the fact that these people live separated from society adds
to tensions and misunderstanding.
* The refugees who are allowed to stay, compete with local
citizens for the same popular space: one-person and cheap.
Local governments struggle to make this work.
* Like other Western countries, the Dutch government fails
to comply to their legal task to provide refugees housing.
In the Netherlands alone they lag 11.600 places: people that
have to stay in depressing places, in stead of building a new
live.
* So called “empty-nest” households have quite some space
to spare, while having a harder time to pay for mortgage.
Crowd-source refugee accommodation?
I believe the successful methods of Airbnb of supply & demand
could provide a working system-solution by connecting the
dots.
It would be great when an adopted version of the Airbnb
website rendered it possible to manage the hosting of refugees
like it now manages the hosting of tourists.
This might present a practical solution: accommodation that
is yet not available for this purpose will turn accessible. But
more important, the refugee will participate in daily life within
another racial and social environment, and can start to belong
right away, not after living in isolation in containers for months
after being awarded a permit, as is reality now.
This could possibly not only facilitate mutual understanding
between him and his hosts, but perhaps the whole mutual
perception of groups: the refugee might function as an
ambassador as it were. Will the word ‘refugee’ turn to
‘guest’?
Reinout.de.kraker@blickwinkel.nl-061107369
Asylum request
Moshen
Local
government
Asylum
detention
Permit
Demand for space is large, irregular
and of a difficult and specific type,
often 1-person.
Capacity cannot respond fast enough.

3. Take care bnb
Solution
capacity take care bnb
capacity take care bnb
government capacity deficit
government capacity deficit
government capacity
government capacity
capacity by housing target
capacity by housing target
15
15
15
15
Jan
15
15
19
19
24
24
May
12
10
20
Sep
15
15
5
5
18
18
Mar
35
35
20
20
15
15
Jul
15
15
2
2
17
17
Feb
15
15
20
20
16
16
Jun
15
15
10
10
20
20
Apr
15
15
2
2
17
17
Aug
18
Okt
10
16
23
Nov
10
15
30
10
17
Dec
Phase 1:
Take care bnb creates buffer-capacity
Phase 2:
Take care bnb adds to a durable solution.
Reinout.de.kraker@blickwinkel.nl-061107369
Scenario:
To the right I painted a picture of how this could work.
In blue figures is stated how many places the fictitious local
government is able to offer. The number in gold is the amount
of houses the local government is obliged to offer refugees with
a permit.
In January of the example this works out fine: 15 people find 15
places. But the figures in later months correspond better with
reality: In pink you can see the deficit.
Take care bnb offers a solution: the green spots are place
realized by people renting out their rooms for this special
purpose.
The ultimate housing for refugees cannot be temporary: people
need a reliable place with corresponding housing rights. The
rooms offered by Take care bnb fill the need for a buffer. In these
months the refugee-turned-to-guest can already start to learn
the language, search for a job and prepare perhaps for family
to follow. But most important they will feel that they belong
within a new, but inviting environment.
A priceless gesture far from home and on the run for all kinds of
terror, that asylum centers will never be able to create.
On the bottom image can be seen that Take care bnb can
represent a durable solution as well. When the capacity
realized by take care bnb can be guaranteed, this relieves the
demand on this too popular type of home. This way the local
government can lower the amount of these to be offered to
refugees. This is seen in the numbers in blue italic.
Refugees become guests

4. Take care bnb
Financing
Scenario:
Airbnb can invite a whole new target audience to become
hosts and travelers. Airbnb pays Anne in travel credit (in this
example €150), and receives half of this in cash. Simultaneous
this project is a great and very real implementation of the
brand promise of #OneLessStranger.
Anne joins Airbnb during this project and will attain several
targets: She feels great by making a real difference for a guest
in need. She makes some extra money to pay for her house that
grew too large for her budget: in this example she urns €375;
€225 in cash and €150 in Airbnb travel credit. After this start she
can out rent her room for the full price of €500 or more.
Moshen stayed some time in asylum detention. Now he has
a permit the government cannot place him yet. He wants to get
started living again. At Anne her place he can belong. He pays
€150 a month in this example.
The local government cannot offer Moshen a place yet,
but the law states they have to. By contributing €150 a month,
they realize a vivid place that is part of the community: Moshen
will start learning the language and opportunities much faster
than stowed away in a container-home.
Numbers in this scenario are indicative. Other arrangements might be better
after performing better research together.
Reinout.de.kraker@blickwinkel.nl-061107369
Airbnb
coorporation
Airbnb host /
local citizen
guest:
(former) asylum
seekr with permit
Local
government
Anne
Moshen
• 30% of rental price in
the form Airbnb travel credit
• Logistics & administration
• 25% reduction of rental price
• General hospitality and connection
to friends and colleagues
• 30% of rentalprice in cash
• Being a pleasant guest
• Language skills
• 30% of rental price in cash
• Allowing the host to rent out
commerically for more than
two months
Special
monthly
rent as
displayed
on
adopted
Airbnb
website
(€500 in
this
example)
• 15% of rental price in cash
• Deliver brand promise:
#OneLessStranger
• New market of host
• 45% rental price in cash
• 30% rental price in travel credit
• Allowed to rent out to commercial
rent more than two months
• Contirbution to local society
• Place to live
• Access to daily life with
opportunities to integrate
• Fulfilling housing target
• Prevention from alienation
within local society
Refugees become guests

5. Take care bnb
Proposal
Project development
I am Reinout de Kraker, a service designer with >7 years of
experience in achieving strategic innovations focused on
improving engagement with millions of consumers. I’d love to
bring my expertise and enthusiasm to make this project a great
success that will create headlines all over the world.
I already created a network to take the first steps in developing
a pilot project and learn valuable lessons.
I would like to continue doing this as a contracted project
manager for Airbnb. I believe supporting this project fits
Airbnb’s roadmap of being a service that brings people
together in a meaningful way. It would be my dream to join
a team of other Airbnb team members regularly to make this
work.
Reinout de Kraker
M: Reinout.de.kraker@blickwinkel.nl
T: +31 611 075 369
A: https://www.airbnb.nl/users/show/2069230
L: nl.linkedin.com/in/dekraker/en
“A very special idea and I would like to discuss this
further. If you want, I can forward this to Airbnb.”
“What a lovely idea. And certainly good explore
further. It would be nice if hosting within this
project would contribute to your super host status.
“Such an idea might be a solution for refugees.
Definitely an idea to think about.”
Mieke de Graan, Group organiser Airbnb Amsterdam
Friederycke & Jeff, Airbnb members
Mirjam, Airbnb member
“A great idea that could work very well when you
find the right partners. This could really contribute
to the integration of refugees in local societies”
Adrian Groglopo, Doctor and senior lecturer of Social Sci-
ence at the University of Gothenburg
“This sounds really interesting! I will discuss this
with my fellow city council members and get back
with you for an appointment.”
Amarins Komduur, City Council PvdA
City of Pijnacker-Nootdorp, the Netherlands
“City governments struggle with their legal tasks..
Especially for empty-nesters this represents an very
appealing chance to help and urn money.”
Prof. Dr. Peter Boelhouwer, Scientific director / professor
housing systems, Housing and equity section
“Before refugees have a permit they are not
allowed to leave the center. Once they have one,
they need to vacate their place.”
Mariska Diks, Central Agency for the Shelter of Asylum
Seekers
Reinout.de.kraker@blickwinkel.nl-061107369
Refugees become guests