YouTube is a dominant platform for online video and searching for information. It receives over 3 billion searches and 100 hours of new videos per month. 6 billion hours of video are watched each month on YouTube, with 25% of views coming from mobile devices. The document discusses how companies can use YouTube to improve SEO, increase brand awareness through video content, and get more popular on social media by sharing videos. It provides an example of how Blendtec has successfully used demonstration videos on YouTube for years to promote their blenders. Overall the document advocates that companies fully embrace digital marketing and social media by creating and sharing engaging video content on YouTube.

2. YouTube is transforming the way we search
for information on the Web
More than 3 billion searches per month
1 out of 2 Internet users is on YouTube

3. 100 hours of videos are uploaded every
minute
Reaches more US 18-34 than any cable
network
6 billion hours of video are viewed every
month
25% of views are on mobile devices

4. Improve SEO
› YouTube is the second largest search engine
› Videos are 53 times more likely to get first page SERP
Increase Brand Awareness
› Average YouTube user visits the site 14 times per month
› Millions of videos are faved each day
› YouTube is the new encyclopedia; helping people solve
problems is a great way to promote your brand
Get popular on Social media
› 700+ videos are shared every minute

5. The
greatest
product
demonstrati
on ever!
You want a
strong
blender: this
is it!
For the past 7 years, Blendtec has proven than it will
blend anything, from an iPad, the new iPhone, Nike
shoes to Justin Bieber cds. As long as I have been
doing presentations on social media and YouTube, I
have used Blendtec as a benchmark.

6. Embracing
digital
marketing
Video
replies to
inquiries –
keeping fans
engagedThe Old Spice campaign changed marketing. It
proved that digital marketing works when you fully
embrace it. Social media marketing at it’s best.

7. Keeping fans
engaged with
great content

8. You have a
gmail
account?
Then get on
YouTube and
Google+

9. This is new.
You can
have access
to detailed
analytics on
your videos.

11. Title
Description
Keywords
are most
important
when it
comes to
having a
findable
video SHAR
E

12. Create amazing content about your brand
and share

15. Thank you for your time
Sophie Massé
Sophie.masse@comf5.com