How to steps to profitably use a database to increase sales

Introduction to Database Marketing Reg Gupton, MBA gupton@growthseminars.com http://businesssuccessvideos.com http://www.growthseminars.com 303.544.0340 office 303.544.0358 fax

Your Goals for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My job is to reduce your stress and increase your profits!

A quick self test ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Cost Reduction ,[object Object],[object Object]

Your goal should be! ,[object Object],[object Object],[object Object],[object Object]

Marketing Fundamentals ,[object Object],Not just print media advertising

Marketing is not ,[object Object],[object Object],[object Object],[object Object]

Marketing Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What concept comes to mind? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why you need to have TOMA ,[object Object],[object Object],[object Object],[object Object],[object Object]

When they bought ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a database? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A definition: Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the benefits? ,[object Object],[object Object],[object Object],[object Object]

How it flows Customers Prospects Marketing Database Direct Marketing Build Loyalty Build Value

What are the steps ,[object Object],[object Object],[object Object]

How do I collect? Paper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do I collect? Computer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One contact won't get it ,[object Object]

Stanford Research ,[object Object],[object Object],[object Object]

Not a Courage Issue A time Issue ,[object Object],[object Object],[object Object],[object Object],Take a Clue from these folks.

[object Object],[object Object]

Your most important asset ,[object Object]

Your Most Fertile Field ,[object Object],[object Object],[object Object],[object Object]

Your ideal customer?? ,[object Object],[object Object],[object Object],[object Object],[object Object]

When need meets supply Customer need Your product/service offering A Sale

Continuing dialogue ,[object Object]

Marketing to New Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing to past customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be aware and afraid ,[object Object]

Nine steps to Technology Salvation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do I Choose? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2 - Acquire or Upgrade Hardware ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nine steps to Technology Salvation (cont.)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nine steps to Technology Salvation (cont.)

Is it a good investment? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your touchstones for the future ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your touchstones for the future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your take aways for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Help is at hand ,[object Object]

Reg’s Business Success Videos If you liked what you saw, subscribe to my channel @ www.youtube.com/user/reggupton Watch other videos at www.businesssuccessvideos.com Email me @ [email_address] Follow me @ www.twitter.com/reggupton Find me @ www.facebook.com/reggupton Add me to your Linked in network www.linkedin.com/in/reggupton

How to steps to profitably use a database to increase sales

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How to steps to profitably use a database to increase sales