1. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
JHARCRA
FT
UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
a study report
by Ashok Kumar Sinha
Deputy Development Officer, UMSAS
Jharkhand Silk Textile & Handicraft Development Corporation
Ltd.
1

2. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
AGovt of Jharkhand undertaking
Functions under Industry Department
Incorporated inAugust 2006
Registered under Section 26 of CompaniesAct 1956
2

3. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Provide an adequate
platform for marketing
of handloom and
handicraft articles.
Strengthen rural
cottage industry.
Establish 'Kuchai Silk'
in the National and
Global market.
Create a development
fund for weavers and
artisans
Protect and develop
the languishing Art
forms
Create job-
opportunities in
deep remote areas
Implement Capacity-
building programs for
rural artisans
OBJECTIVES
3

4. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
TURNOVER : Rs.
30 crores (2010-11)
EMPLO
YMENT
1, 50,
000
(weav
ers)
40,
000
(artisa
ns)
4

5. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
1.
HANDLO
OMS
Silk
Rearing
Reeling &
Spinning
Weaving
Sales &
Marketing
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6. Silk
Rearing
Reeling &
Spinning
Weaving
Sales &
Marketing
Tree Plantation
Rearing
Harvesting
•Terminalia arjuna (Arjun) & T. tomentosa (Aasan) trees
provide food to the Tasar silk-worms
•Involves grainage of seed cocoons, DFL production,
brushing of newly born larva, transfer of caterpillars to
the trees for feeding and rearing upto cocoon formation
•Collecting & storing cocoons in cocoon banks for post-
cocoon activities.
SILK
REARIN
G
6

7. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Silk Rearing
Reeling &
Spinning
Weaving
Procurement,
Sales &
Marketing
SILK
REARIN
G
Survey of slikworm rearing
farmers done in
40
Pilot Project Centres (PPC)
12
new PPCs established
1,25, 000
farmers organised into
groups
Rearing of Daba
Ecorace started on
Sidha trees in addition
to Asan & Arjun
Rearing of Laria Ecorace
started in Sal trees with
prospects of providing
livelihood to 3 lakh
rearers
Average income of rearer
has increased from INR
4000 to INR 25, 000
in a rearing season of 45
days
Expected production:
1000 MT
7

8. • 6000+ women trained in reeling & spinning of
Tasar CocoonTraining
• Developed sloar-powered reeling & spinning
machineTechnology partnership
• Jharcraft will do commercial production of
cocoonage enzyme developed by CTR&TI RanchiNew Initiatives
• Reelers & Spinners earning INR 4000 – 5000 per
monthEmployment
REELING &
SPINNING
8

9. •Self Help Groups are formed in group of upto 20 people
Formation of SHGs
•Training for skill development provided by master trainers for 4
months. Trainee weavers are paid stipend @ Rs. 75 / dayTraining & Skill Development
•Trained weavers/artisans are provided worksheds. Each
workshed typically accommodates upto 20 peopleWorksheds
•Looms and other related accessories provided free to weavers
Looms
•Raw material (yarn, thread, colour, etc) provided to weavers
Raw Material
•Design assistance provided to the artisans to cater to market
trends.Fabric Making
•Final product is purchased by Jharcraft. Incentives on achieving
individual targets.Procurement
•Products sold by Jharcraft through its retail outlets as well as
partner organisations such as NGOs & exporters.Marketing & Distribution
The Process
WEAVING
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10. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Action & Achievements
WEAVING
35
Cluster Development
Schemes (CDS)
90
Group Approach Schemes
Schemes sponsored by
Development Commissioner
Handloom, Min of Textile,
GoI
21
CDS supported by
NABARD
Revival of 110
Primary Weavers Co-
operative Societies (PWCS)
Silk Training Institute at
Bhagaiya.
Professional designing
services to weavers &
artisans
Base-line survey of 30
new clusters; Proposals sent
to DC Handloom
Entered into agreement with
organisations e.g. Solapur
Khadi & Gramodyog
Sansthan supplying 30000
blankets per month
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11. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
2.
HANDICR
AFTS
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12. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Dhokra art is a traditional art of
Jharkhand. It is basically a
brasswork done by the
'Malhores' of the state.
Dhokra production unit has
been set up in Urban Haat
Hazaribagh.
More than 500 designs have
been made by the designers.
Five clusters of Dhokra have
been developed - Hazaribagh,
Khunti, Singhbh East, Ramgarh
& Dumka districts.
More than 400 artisans are
involved in the art.
Handicraft
DHOKR
A
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13. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
29.61 % of the state is covered with
forest; hence woodcraft prosper in the
state.
Various clusters have emerged in the
state which provides woodcraft and
furniture to Jharcraft.
The various types of wood used for
woodcraft are - Gambhar, Black Sesam,
Teak wood, Bamboo & Cane.
The items are - decorative items, show
pieces, wall hangings, furniture, frames
etc.
Clusters of wood craft have been
developed in Ranchi & Khunti.
Handicraft
WOOD
CRAFT
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14. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Started new units for
producing leather items.
Handbags, ladies purses,
wallets, laptop bags, fiIe
folders etc. are provided at
Jharcraft emporiums.
Advance training in NIFT
Kolkata to selected artisans.
Production centre at Urban
Haat, Hazaribagh
functioning under the
supervision of professional
designers.
Handicraft
LEATHER
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15. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Jharcraft provides jute
bags, coasters, mats,
files, folders, etc.
Developed two clusters
in Ranchi.
Supporting about 6
SHGs promoted by an
NGO Chotanagpur Craft
Development Society.
Handicraft
JUTE
ITEMS
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16. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Gondha grass is woven
together to make various
products.
FiIe folders, mats, coasters,
curtains etc. are major items
made of Gondha grass.
Cluster developed in
Jamundih village of Potka
block of Singhbhum East
district with the help of NGO
'Kala Mandir'.
200+ people are associated
with this cluster
Handicraft
GONDHA
GRASS
ITEMS
16

17. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Jharcraft is producing cane
furniture and small utility items
& show pieces of Bamboo.
Set up chemical treatment plant
at Mansuria Chakulia Singhbhum
East with the help of Cane &
Bamboo Technology Centre,
Guwahati.
Bamboo based low-cost housing
is also developed.
Handicraft
CANE &
BAMBOO
ITEMS
17

18. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Jharcraft supports the
groups involved in
production' of lac bangles
& jewellery.
Organised women groups
for this art in Hazaribagh,
Saraikela, Dumka,
Sahebganj & Deoghar.
Handicraft
LAC
JEWELLE
RY
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19. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Jharkhand has a strong base
in terracotta products.
Self help groups are being
organised to produce
jewellery, show pieces &
potteries.
Clusters have been developed
in Ranchi, Dumka & Saraikela
districts, supporting more
than 300 women.
The cluster at Bundu is
managed by 'Adhar' run by a
professional designer from
Shantiniketan.
Handicraft
TERACOTTA
ITEMS
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20. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Masks of epic heroes, Gods
& Goddesses are made for
the 'Chhau-dance' of
Saraikela out of paper
mache, with elaborate head
dresses, made of beads and
metal sequins.
Beautiful utility items are
being produced from paper
mache as home decorative
Clusters have been
developed in Khunti &
Seraikela.
Handicraft
PAPER
MACHE
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21. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Sohrai art
Kohvar paintings
Jadopatia art
Payatkar art
Tribal
PAINTIN
GS
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22. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
SALES &
MARKETING
Branding
Retail
Outlets
Urban
Haats &
Rural
Marts
Online
Marketing
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23. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Retail
OUTLE
TS
FIRST
OUTLE
T IN
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24. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
• Bengaluru
• New Delhi
• Kolkata
• Kochi
• Varanasi
• Patna
• Ranchi
• Ahmadabad
• Mysore
CURRENT
OUTLETS
• Hyderabad
• Chandigarh
• Jaipur
• Lucknow
PROPOSED
OUTLETS
Retail
OUTLE
TS
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25. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Urban Haat at Hazaribagh spread in 10 acres.
A centre of livelihood for artisans and women groups.
Production centres of Leather items, Cane products, Lac
Bangles, Dhokra design development.
Food court managed by women SHG.
Regular fairs are organized.
Training programmes on handicrafts are organized.
URBAN HAAT PARASNATH, GIRIDIH is creating livelihood
opportunities for the people of 14 villages around Parasnath
- a famous worship place of Jains.
Urban
HAAT
S
12000+
WOMEN
ASSOCIATE
D WITH
URBAN
HAAT
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26. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
Scope of development of Handloom based industries and Handicrafts in Bihar is better
than Jharkhand
Bhagalpur Silk (Tussar) already has a good brand image in the market
It is recommended to establish an organisation under the Companies Act / Society Act and
endeavour towards providing a platform to the artisans and weavers of Bihar
Dept of Industries can revive closed centres or make use of vacant land on which such non-
functional units exist.
Worksheds can be provided on such vacant / unused lands for the artisans/weavers of
Bihar
It is utmost important to provide modern training and skill development to the artisans
/weavers to cater to the large global market.
Conclusion and
RECOMMENDATI
ONS
26

27. UPENDRA MAHARATHI
SHILP ANUSANDHAN SANSTHAN
THANK YOU
27
Upendra Maharathi Shlip Anusandhan Sansthan
Department of Industries
Government of Bihar