Indian Ladies Handbag Industry Report Report Information Number of Pages: 160 Publisher Name: Reevolv Advisory Services Private Limited The burgeoning middle class coupled with increasing working women population, increasing media exposure and access to international trends across fashion and accessories has opened up an array of opportunities for brands with women specific products. Handbag is one such product practically inseparable from the personality of women across sections of the society in India. The report is based on extensive field work and interviews with all stakeholders of the industry. Key highlights of the Ladies Handbag Industry Report: • Market Size - Urban Conglomerations (Tier 1, Tier 2 and Tier 3 cities) • Business Dynamics – Business model, buying criteria, key success factors, key challenges • Competitive landscape – Market segments, spread of brands across market segments, SKUs concentration across market segments, brand positioning and distribution • Select interviews with industry stakeholders • Consumer Survey (Overall, Market segments – Houswife, Student, Working woman, Region wise, Tier I Cities) • Equity transaction (Hidesign – Louis Vuitton) - Valuation and deal multiple • Player Profiles ü Adamis ü Da Milano ü Lavie ü Major Brands (Aldo, Charles & Keith, Guess) ü Esbeda ü Lino Perros ü Alessia 74 ü Fiorelli ü Louis Vuitton ü Baggit ü Gucci ü Peperone ü Blue & Blues ü Hidesign ü Rhysetta ü Caprese ü Holii ü Lavie • International players (Overview and case study) Insights from the consumer survey: • How many handbags do women consumers buy? • From where do consumers prefer to buy handbags • Price points for handbag and longevity of use of handbag • Consumer Buying criteria for handbag • When do consumers buy handbag? • Consumer choices for brands and reasoning for the same (including ratings for quality, price, variety, usage, awareness for Baggit, Lavie, HiDesign, Esbeda, Caprese) • Gaps in the handbag industry according to the consumers • Purchasing / willingness to buy from e-commerce portals (Attached is the sample report for your reference) To order a copy of the Indian Ladies Handbag Industry Report or select extracts please contact Kaustubh Kulkarni / Shilpa Bhattar Landline: +01 22 60022001 Mob - +91 99203 14431/+91 98677 42818 Email: research@reevolv.in Upcoming Reevolv Report: Indian Ladies Footwear Industry Report Our past reports – • Indian Salon Industry Report • Indian Footwear Industry Report • Indian Salon Hair and Skin products Report • Indian Eyewear Retail Industry Report • Healthcare Deal Multiple (Select Transactions) – Part I and II • QSR Deal Multiple (Select Transactions) • E- Commerce Deal Multiple (Select Transactions)

1. Reevolv Advisory Services
Private Limited
Indian Ladies Handbag Industry Report
For any queries or detailed information:
Contact us on +91 – 22 – 2436 3161 / +91 – 22 – 6002 2001 or
e-mail at research@reevolv.in
August 2014

2. Indian Ladies Handbag Industry Report
2
Table of Contents
Particulars Page Nos.
1. Executive Summary 4
2. Ladies Handbag Industry Overview
2.1. Market Opportunity 6
2.2. Growth Drivers 7
3. Business Dynamics
3.1. Business Model 9
3.2. Buying Criteria 12
3.3. Key Success Factors 14
3.4. Key Challenges 17
4. Competitive Mapping
4.1. Market Segments 19
4.2. Spread of Brands across Market Segments 20
4.3. SKU concentration of Brands across Market Segments 22
4.4. Brand Positioning and Distribution 24
5. Select Interviews 27
6. Consumer Survey
6.1. Overall 35
6.2. Market segments 40
6.3. Region wise 45
6.4. Tier I Cities 53
7. Equity transaction
7.1. Hidesign 60

3. Indian Ladies Handbag Industry Report
3
Particulars Page Nos.
8. Indian Market Player Profiles
8.1. Adamis 61
8.2. Major Brands (Aldo, Charles & Keith, Guess) 65
8.3. Alessia 74 74
8.4. Baggit 77
8.5. Blue & Blues 82
8.6. Caprese 87
8.7. Da Milano 90
8.8. Esbeda 94
8.9. Fiorelli 98
8.10. Gucci 101
8.11. Hidesign 106
8.12. Holii 112
8.13. Lavie 117
8.14. Lino Perros 122
8.15. Louis Vuitton 127
8.16. Peperone 132
8.17. Rhysetta 135
9. International Players
9.1. Brief Overview of International Players 140
9.2. Case Study - Prada 145
10. Annexure 149

4. Indian Ladies Handbag Industry Report
4
1. Executive Summary

5. Indian Ladies Handbag Industry Report
5
2. Ladies Handbag Industry Overview
2.1. Market Opportunity
The market opportunity for Ladies Handbag as derived in this report extends to urban consumers from Tier 1,
Tier 2 and Tier 3 cities. Below is the tabulation of the market size across urban Tier 1, 2 and 3 cities:
No. Urban Conglomeration No of Cities Market Size (Rs. Mn)
1 Tier 1 Cities
NCR
MMR
Bangalore
Pune
Kolkata
Ahmadabad
Hyderabad
Chennai
2 Tier 2 Cities
3 Tier 3 Cities
Grand Total
Source : Reevolv Consumer Survey, Reevolv Research, Mckinsey Global Institute - India’s urban awakening report
Tier 1: Delhi-NCR,MMR (Mumbai Metropolitan Region – Mumbai, Navi Mumbai, Thane) Kolkata, Bangalore, Chennai, Hyderabad, Pune,
Ahmadabad (cities with population of more than 5 million).
Tier 2: Agra, Allahabad, Amritsar, Aurangabad, Bhopal, Coimbatore, Chandigarh, Dhanbad, Durg-Bhilainagar, Vishakhapatnam, Gwalior,
Indore, Jabalpur, Jaipur, Jamshedpur, Jodhpur, Kannur, Kochi, Kanpur, Kollam, Kota, Kozhikode, Ludhiana, Madurai, Malappuram,
Lucknow, Meerut, Nashik, Patna, Nagpur, Raipur, Rajkot, Ranchi, Srinagar, Surat, Thiruvananthapuram, Thrissur, Tiruchirappali,
Vadodara, Varanasi and Vijaywada. (Cities with population of 1 to 5 million).
Tier 3: Ajmer, Aligarh, Amravati, Asansol ,Bareilly, Belgaum, Bhavnagar, Bhubaneswar, Bikaner, Bokaro, Cuttack, Dehradun, Durgapur,
Erode, Firozabad, Gorakhpur, Gulbarga, Guntur, Guwahati, Hubli-Dharwad, Jalandhar, Jammu, Jamnagar, Jhansi, Kolhapur, Malegaon,
Mangalore, Moradabad, Mysore, Nanded, Nellore, Puducherry, Rourkela, Saharanpur, Salem, Sangli, Siliguri, Solapur, Tiruppur, Ujjain,
Warangal (cities with population of 0.5 to 1 million).

6. Indian Ladies Handbag Industry Report
6
2.2. Growth Drivers

7. Indian Ladies Handbag Industry Report
7
3. Business Dynamics
3.1. Business Model
The graphical representation of the prevalent business model in Ladies Handbag industry is depicted below:
Diagram
3.2. Buying Criteria
3.3. Key Success Factors
3.4. Key Challenges

8. Indian Ladies Handbag Industry Report
8
4. Competitive Mapping
4.1. Market Segments
The graphic representation of the segments is as under:
Diagram
4.2. Brand Spread across Market Segments
Leather Handbags:
The leading leather handbag brands as populated in the table below with the products across market
segments.
Brand
Mass
(<Rs 2500)
Semi Premium
(Rs 2501 – Rs
4500)
Premium
(Rs 4501 – Rs
7000)
Luxury
(>Rs 7000)
Adamis
Blue and Blues
Da Milano
Gucci
Hi-design
Holii
Louis Vuitton

9. Indian Ladies Handbag Industry Report
9
Non-Leather Handbags:
The number of brands in non-leather segment is considerably higher compared to leather. For analysis
purpose, only leading brands have been considered. The same brands are covered under the company
profiles section of this report.
Brand
Mass
(<Rs1500)
SemiPremium
(Rs1501–Rs3000)
Premium
(Rs3001–Rs4500)
Luxury
(>Rs4500)
Aldo
Alessia74
Baggit
Caprese
Charles&Keith
Esbeda
Fiorelli
Guess
Lavie
LinoPerros
Peperone
Rhysetta

10. Indian Ladies Handbag Industry Report
10
4.3. SKU concentration of Brands across Market Segments
Leather Handbags:
The SKU concentration of respective brands across market segments can shed further light on the target
segments of the brands. The graphical representation of SKUs across brands and market segments is shown
below:
Diagram
Non-Leather Handbags:
Diagram
4.4. Brand Positioning and Distribution
Leather Handbags:
The table below populates the various brands with their brand position, target customers and distribution
mechanisms, along with the segments their respective products cater to.
Brand Positioning Target Customer
Significant
Presence
Distribution M SP P L
Adamis
Blue & Blues
Da Milano
Hi-design
Holii
M - Mass Segment (<Rs 2500), SP - Semi Premium (Rs 2501 – Rs 4500), P - Premium (Rs 4501 – Rs 7000), L - Luxury (>Rs 7000), EBO – Exclusive Brand
Outlet, MBO –Multi Brand Outlet, CECP – Company owned E-com Portal ,OEC - Other E-Com Portals, TC – Traditional Channels of retailers and
wholesalers, NS – Not Specific, NA – Not available

11. Indian Ladies Handbag Industry Report
11
Non-Leather Handbags:
Brand Positioning Target Customer
Significant
Presence
Distribution M SP P L
Aldo
Alessia 74
Baggit
Caprese
Charles & Keith
Esbeda
Fiorelli
Guess
Lavie
Lino Perros
Peperone
Rhysetta
M – Mass(<Rs 1500), SP - Semi Premium(Rs 1501 – Rs 3000), P – Premium(Rs 3001 – Rs 4500), L – Luxury(>Rs 4500) EBO – Exclusive Brand
Outlet, MBO –Multi Brand Outlet, CECP – Company owned E-com Portal ,OEC - Other E-Com Portals, TC – Traditional channels of retailers and
wholesalers, NS – Not Specific, NA – Not available
Key Takeaways:

12. Indian Ladies Handbag Industry Report
12
5. Select Interviews
Store Manager , Luxury Brand
Questions Answers
What is the change in customer profile for luxury handbags?
What are the buying criteria of an individual who buys luxury
handbags?
What is the buying process of luxury hand bags in India?
What are the key attributes of sales team in luxury?
What is important while selling luxury handbags?
How important is training for your sales team?
Who are your target consumers?
Is there any seasonality?
What is your branding strategy in India?
How do the luxury brands choose location for store?
Do you believe that there is market in Tier II cities?
What is the impact of E-Commerce?
How does your distribution network work?
How do they deal with counterfeits?
What is the difference between luxury brand and fashion brand?
COO of Leading Brand
Questions Answers
What was the premise on which you launched brand “Lavie” for
handbags in India?
What are the challenges faced?
What is the idea behind brand extension to footwear?
What is the differentiation of brand “Lavie”?
Do you see ecommerce as a challenge?
How different is the global handbag consumer vs. Indian
consumer?
Do you have in-house production?
What are the critical factors?

13. Indian Ladies Handbag Industry Report
13
Brand Manager , Leading Leather Handbag Brand
Questions Answers
What are the key buying criteria of customers?
How often do customers buy handbags in a year?
What do customers look for in leather handbags?
How important is sales / discounts season for your brand?
What is the profile of your target customers?
What are the changes you have incorporated in product to
increase your customer based?
What are the challenges faced by you in the handbag industry?
Is handbag purchase an impulsive decision?
What is the impact of e – commerce in Indian handbag industry?
What according to you is the difference between shopping
experience in department stores and e- commerce portals?
How do you plan to address the challenges from the e-commerce
portals?
How often do you come out with a new collection in a year?
How important is the role of sales executive?
What is your company outlook on brand extension?
Owner of Retail Shop
Questions Answers
What kind of store you have?
What kind of products do you offer to your customers?
What is the price range of the products?
What kind of material product do you sell?
What is the demand for synthetic and leather goods?
What kind of customers you have?
What do these categories look for in a product?
What is the share of customers buying for utility and for fashion?
How many handbags do your customers buy per year?
What is the average sales price for your products?
From where do you source your goods?
From where do players procure handbags?
What is the kind of customer base you have?
Do you think there is competition from malls etc.?
What do you think about handbags sold by hawkers?
What is the product life for normal usage?

14. Indian Ladies Handbag Industry Report
14
Is there any warranty policy?
How many of your customers demand products from specific
brands?
What are the brands that customer are aware of?
What do you feel is the reason for the same?
Which are the Indian brands that customers are aware of?
What are the key buying criteria for handbag?
How does a woman typically buy a handbag?
How important is quality?
What is the area of your retail outlet?
How many sales person you have and what is the salary?
Owner of Handbag Brand
Questions Answers
How different is the northern handbag market to western,
southern or eastern handbag market across India?
How do you think the handbag industry will pan out in India?
What are the critical success factors in the handbag industry?
What are the gaps/challenges in the handbag industry in India?
What are the consumer buying criteria across the segments such
as house wife, working women, students etc.?
Is handbag purchase an impulsive decision? Do customers in
India have a tendency to wait for a sale/ discount season before
making a purchase?
On what parameters are companies differentiating their products?
What is your target customer profile in India?
How often do you come out with a collection?
What is your distribution strategy?
What according to you are the advantages of having owned
stores/exclusive brand outlet in India?
How do you think the ecommerce platform will affect the industry?
Does having your ecommerce platform better than listing in
general websites – Flipkart, Amazon etc.
What are your future plans?
How do you differentiate yourself from the brand clutter on e-com
websites?
How do you deal with touch and feel needs of the customers,
especially when selling the products on e-com websites?

15. Indian Ladies Handbag Industry Report
15
Designer - Ladies Handbag
Questions Answers
What are the key considerations while designing a handbag?
What is the business model adopted by companies?
What are the advantages of outsourcing production to Southeast
Asian countries? Why are the companies not sourcing the
products domestically?
What are the sales channels adopted by the companies?
Is there any seasonality in the handbag sales?
What are the key buying criteria across consumer segments?
How many times do brands launch their collection?
What according to you are consumer preferences for Leather and
Non Leather Handbags?
What are the typical gross margins across value chain in ladies
handbag?

16. Indian Ladies Handbag Industry Report
16
6. Consumer Survey
Below are the results of the primary survey of women customersacross age groups.The respondents are
from tier 1, 2, 3 and other cities across India. The sample size is xxx. The results of this survey are in four
parts as under:
6.1. Overall
1. How many handbags does she buy?
2. From where does she prefer to buy handbags?
3. At what price does she buy handbags and how long does she use it?
Casual vs. Formal vs. Party / Evening / Special Occasion Handbag
4. What does she look before buying handbags?
5. When does she buy handbags?
6. In handbags which are the top brands does she buy? And Why?
Brands Awareness Usage Pricing Variety Quality
Baggit
Caprese
Hidesign
Lavie
Esbeda
7. Does she struggle to find a handbag? What according to her are the gaps in the handbag
industry?
8. Does she buy handbags online and from where? If No, is she willing to buy in the future?

17. Indian Ladies Handbag Industry Report
17
6.2. Market Segment
The handbag market can be mainly be categorized into three broad segments – Students, Housewife and
Working woman.
1. How many handbags does she buy?
2. From where does she prefer to buy handbags?
Branded
shops
Malls/ Dept.
stores
Local
shops
Hawkers Exhibitions Hotels Online
Housewife
Student
Working Woman
3. At what price does she buy handbags and how long does she use it?
Housewife Student Working Woman
Casual
Price (INR)
Duration of Usage(Year)
Formal
Price (INR)
Duration of Usage(Year)
Party/ Evening / Special Occasion
Price (INR)
Duration of Usage(Year)
4. What does she look before buying handbags?
5. When does she buy handbag?

18. Indian Ladies Handbag Industry Report
18
6. In handbags which are the top brands does she buy? And Why?
Usage Awareness Price Variety Quality
Baggit
Housewife
Student
Working Woman
Caprese
Housewife
Student
Working Woman
Hidesign
Housewife
Student
Working Woman
Lavie
Housewife
Student
Working Woman
Esbeda
Housewife
Student
Working Woman
Consumer Views on Top Brands :
Baggit
Caprese
Hidesign
Lavie
Esbeda
7. Does she struggle to find a handbag? What according to her are the gaps in the handbag
industry?
8. Does she buy handbags online and from where? If No, is she willing to buy in the future?
Housewife
Students
Working Women

19. Indian Ladies Handbag Industry Report
19
6.3. Region Wise
1. How many handbags does she buy?
North East West South
Overall
Housewife
Student
Working Woman
2. From where does she prefer to buy handbags?
North South East West
Malls/ Dept. Stores
Comparative preferences across regions
Segment preference for the channel
Branded shops
Comparative preferences across regions
Segment preference for the channel
Local shops
Comparative preferences across regions
Segment preference for the channel
Exhibitions
Comparative preferences across regions
Segment preference for the channel
Hawkers
Comparative preferences across regions
Segment preference for the channel
Online
Comparative preferences across regions
Segment preference for the channel
3. At what price does she buy handbags and how long does she use it?
Price Duration
Causal Handbag
Formal Handbag
Party / Evening / Special Occasion Handbag
4. What do I look before buying handbag?
5. When does she buy handbag?
North
East
West
South

20. Indian Ladies Handbag Industry Report
20
6. In handbags which are the top brands does she buy? And Why?
Rank as
per Usage
Brands Usage Awareness Price Variety Quality
North
Baggit
Caprese
Hidesign
Lavie
Esbeda
South
Baggit
Caprese
Hidesign
Lavie
Esbeda
West
Baggit
Caprese
Hidesign
Lavie
Esbeda
East
Baggit
Caprese
Hidesign
Lavie
Esbeda
Top Brands Highlights
North
East
West
South

21. Indian Ladies Handbag Industry Report
21
7. Does she struggle to find a handbag? What according to her are the gaps in the handbag
industry?
Sometimes Never Always Sometimes or Always
North
East
West
South
8. Does she buy handbags online and from where? If No, is she willing to buy in the future?
North
East
West
South
Women who have bought handbags online

22. Indian Ladies Handbag Industry Report
22
6.4. Tier I Cities
1. How many handbags does she buy?
Tier I Cities
No. of handbags bought
(per annum)
Price - Casual Handbag
(INR)
Duration for which handbag
is used (Years)
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad
2. From where does she prefer to buy handbags?
Tier I Cities
Branded
shops
Malls/ Dept.
stores
Local
shops
Hawkers Exhibitions Hotels Online
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad
Comments
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad

23. Indian Ladies Handbag Industry Report
23
3. At what price does she buy handbags and how long does she use it?
Casual handbag Formal Handbag
Party/Evening/Special
Occasion Handbag
Price
(INR)
Duration
(Years)
Price
(INR)
Duration
(Years)
Price
(INR)
Duration
(Years)
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad
Casual handbag -
Formal handbag -
Party/Evening/Special Occasion Handbag -
4. What does she look before buying handbags?
Durability/ Quality Price Brand Style/ Design Comments
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad
5. When does she buy handbags?
Tier I Cities
Sale /
Discount
New designs/
Patterns/
Colour
Want to match
with current
trend’s
Impulse
purchase
Whenever you
need them
Comments
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad

24. Indian Ladies Handbag Industry Report
24
6. In handbags which are the top brands does she buy? And Why?
Rank
as per
Usage
Brands Usage Awareness Price Variety Quality Comments
Mumbai
Baggit
Caprese
Hidesign
Lavie
Esbeda
Delhi
Baggit
Caprese
Hidesign
Lavie
Esbeda
Pune
Baggit
Caprese
Hidesign
Lavie
Esbeda
Hyderabad
Baggit
Caprese
Hidesign
Lavie
Esbeda
Bengaluru
Baggit
Caprese
Hidesign
Lavie
Esbeda
Kolkata
Baggit
Caprese
Hidesign
Lavie
Esbeda
Chennai
Baggit
Caprese
Hidesign
Lavie
Esbeda
Ahmadabad
Baggit
Caprese
Hidesign
Lavie
Esbeda

25. Indian Ladies Handbag Industry Report
25
7. Does she struggle to find handbags? What according to her are the gaps in the handbag
industry?
Tier I Cities
Struggle to find handbag Gaps in handbags
Sometimes Never Always Variety
Design/
Colours
Price Quality Availability None
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad
8. Does she buy handbags online and from where? If No, is she willing to buy in the future?
Tier I Cities
Percentage of women
who have bought online
Percentage of women who have not
bought online but are willing to buy
Top Websites
Mumbai
Delhi
Pune
Hyderabad
Bengaluru
Kolkata
Chennai
Ahmadabad

26. Indian Ladies Handbag Industry Report
26
7. Private Equity Deal - Hidesign India
Month & Year
Investor
Investor Company Name
Instrument 1
Instrument 2
Amount invested – Instrument 1 (Rs. Mn)
Amount invested – Instrument 2 (Rs. Mn)
Total Amount invested (Rs. Mn)
Instrument 1 – Equivalent stake (%)
Instrument 2 – Equivalent stake (%)
Total equivalent stake (%)
Primary stake %
Secondary stake %
Cumulative stake %
Source : Company Filings and Reevolv Research
Month & Year
(Rs. Mn)
Pre-money
Debt
Cash and cash equivalents
Net Debt
EV
Post-money
Revenues
EBITDA
PAT
ROCE %
ROE %
EV/ Sales (x)
EV/EBITDA (x)
PE (x)
Source : Company Filings and Reevolv Research
Note :
• Enterprise Value has been calculated based on Pre-money valuation as we have assumed that the funds invested will take
at least a year to yield profitability
• *** - Enterprise Value has been calculated based on Gross Debt assuming that funds raised have not been fully deployed

27. Indian Ladies Handbag Industry Report
27
8. Market Player Profiles
8.1 xxx
8.1.1. Overview
Description
Company Name
Founder
Year of Inception/
Incorporation
• Inception –
• Incorporation –
About Company /
Brand
Brand(s)
Total no. of Outlets
Production Facilities
Raw Material
Types of Handbag
Distribution
Online Sales
Future Plans
Source – Company Website and Reevolv Research

28. Indian Ladies Handbag Industry Report
28
8.1.2. Location
Tier I Cities Tier II Cities
State Wise Presence Region Wise Presence
Source – Company Website and Reevolv Research
8.1.3. Product Mix
Type of handbags No. of SKU's Price Range (in Rs.)
Source – Company website and Reevolv Research

29. Indian Ladies Handbag Industry Report
29
8.1.4. Financials
Profit & Loss Account for the year ended 31st March (Rs. Mn)
FY2009 FY2010 FY2011 FY2012 FY2013
Revenues from Operation - - - - -
Other Income - - - - -
Total Revenues - - - - -
Cost of Materials Consumed - - - - -
Rent, Rates and Taxes - - - - -
Administrative and General Expenses - - - - -
Employee Expenses - - - - -
Selling and Distribution Expenses - - - - -
Other Expenses - - - - -
Total Expenditure - - - - -
EBITDA - - - - -
Depreciation - - - - -
EBIT - - - - -
Interest - - - - -
Profit before Prior Period Items and Tax - - - - -
PBT - - - - -
PAT - - - - -

30. Indian Ladies Handbag Industry Report
30
Balance Sheet as at 31st March (Rs. Mn)
FY2009 FY2010 FY2011 FY2012 FY2013
Share Capital
- - - - -
Share Application Money
- - - - -
Reserves & Surplus
- - - - -
Shareholders’ Funds
- - - - -
Secured Loan
- - - - -
Unsecured Loan
- - - - -
Loan Funds
- - - - -
Deferred Tax Liability
- - - - -
Total Liabilities
- - - - -
Gross Block
- - - - -
Net Block
- - - - -
Capital work in progress
- - - - -
Investments
- - - - -
Inventories
- - - - -
Sundry Debtors
- - - - -
Other Current Assets
- - - - -
Total Current Assets & Advances excl. Cash & Bank
- - - - -
Current Liabilities
- - - - -
Provisions
- - - - -
Total Current Liabilities & Provisions
- - - - -
Net Working Capital excl. Cash & Bank
- - - - -
Cash & Bank
- - - - -
Net Working Capital incl. Cash & Bank
- - - - -
Total Assets
- - - - -
Source: Company Filings, Totals may not tally due to rounding off errors

31. Indian Ladies Handbag Industry Report
31
Key Ratios FY2009 FY2010 FY2011 FY2012 FY2013
Expenditure Ratios
Cost of material consumed as a % of Total Revenues
Rent, Rates and Taxes as a % of Total Revenues
Administrative & Other Expenses as a % of Total Revenues
Employee Expenses as a % of Total Revenues
Selling and Distribution Expenses as a % of Total Revenues
Profitability Ratios
EBITDA %
EBIT%
PBT %
PAT %
Return Ratios
ROCE %
ROE %
Financial Ratios
Total Debt / Net Worth
Secured Debt / Net Worth
Total Debt / EBITDA
Turnover Ratios
Working Capital Turnover Ratio
Net Fixed Assets Turnover Ratio
Inventory Days
Debtors Days
Source: Company Filings and Reevolv Research

32. Indian Ladies Handbag Industry Report
32
9. International Players
9.1 Brief Overview of International Players
9.1.1 Coach
Description
Company Name
Brand(s)
About Company/Brand
Popular Products
Target Market
Market Strategy
Geographical presence
Source : Company Website and Reevolv Research

33. Indian Ladies Handbag Industry Report
33
9.2 Case Study - Prada
XXXX
The Origin/Start
Management Transition
Key Business Challenges and the way out
No. Challenge Prada Strategy
The Growth engine
Current status
Future plan:
Impressive last three years growth of Prada
Learning’s for peers

34. Indian Ladies Handbag Industry Report
34
10 Annexure
10.1 Ratios
Key Ratios
Cost of Material Consumed %
Cost of Material Consumed
Total Revenues
X 100
Employee Expenses %
Employee Expenses
Total Revenues
X 100
Selling & Distribution Expenses %
Selling & Distribution Expenses
Total Revenues
X 100
Administrative Expenses %
Administrative Expenses
Total Revenues
X 100
EBITDA %
EBITDA
Total Revenues
X 100
EBIT %
EBIT
Total Revenues
X 100
PBT %
PBT
Total Revenues
X 100
PAT %
PAT
Total Revenues
X 100
ROCE %
EBIT
Capital Employed
X 100
ROE %
PAT
Net Worth
X 100
Capital Employed
Total of Asset / Liabilities
(Liabilities = Shareholders funds + Loan Funds + Deferred Tax + Minority Interest)
Working Capital Turnover Ratio
Total Revenues
Net Current Assets excl Cash Bank
Net Fixed Assets Turnover Ratio
Total Revenues
(Net Fixed Assets excl Capital Work in Progress)
Inventory Days
Inventory
(Cost of Material Consumed)
X 365
Debtors Days
Debtors
Total Revenues
X 365

35. Indian Ladies Handbag Industry Report
35
10.2 Abbreviations
Description
Bn Billon
CAGR Compound Annual Growth Rate
CCD Compulsory Convertible Debentures
CCPS Compulsory Convertible Preference Shares
CECO Company owned E-Commerce portal
CY Calendar Year
EBIT Earnings before interest and tax
EBITDA Earnings before interest, tax, depreciation and amortisation
EBO Exclusive Brand Outlet
EV Enterprise value
FY Financial year
L Luxury
LFR Large Format Retail
M Mass segment
MBO Multi Brand Outlet
MMR Mumbai Metropolitan Region
Mn Million
NA Not available
NCR National Capital Region
NM Not meaningful
NR Not relevant
NS Not specific
OEC Other e-commerce portal
P Premium
P/E Price to earnings
PAT Profit after tax
PBT Profit before tax
ROCE Return on capital employed
ROE Return on equity
SP Semi premium
TC Traditional channel

36. Indian Ladies Handbag Industry Report
36
About Reevolv
Reevolv is a boutique consulting and investment banking company offering a "One Stop Shop" in the areas of
business strategy, financial advisory and operations consulting to corporates and private equity funds.
We service our clients in their constant re-evolution process through our in-depth industry research, domain
understanding, our timely and superior execution capabilities and strong network to provide customized
solutions to our clients.
With a host of implementation focused services spanning across functions, we ensure that our clients reach
the desired goals and objectives in most efficient manner. We achieve sustainability of our initiatives by an all
round involvement of the client resources. This approach of an integrated improvement helps build a strong
foundation for the forward leap of our clients. Reevolv understands and acts upon the Strategic, Financial and
Operational needs of the clients on a regular basis to ensure adaptability and flexibility to suit the market and
industry dynamics.
Founded in 2008, Reevolv is a team of CAs, MBAs and Engineers with functional and industry expertise and
diverse background of investment banking and management consulting.
Disclaimer
This report is published for information only. Reevolv Advisory Services Private Limited or any of its affiliates,
group companies, directors, employees, agents or representatives shall not be liable for any loss or damages
whether direct or indirect that may arise from or in connection with the use of the information in this
document. This document is the sole property of Reevolv Advisory Services Private Limited and prior
permission is required for full or part reproduction.This information is strictly confidential and is being
furnished to you solely for your information. This information should not be reproduced or redistributed or
passed on directly or indirectly in any form to any other person or published, copied, in whole or in part, for
any purpose.
Contact Details
For any queries or detailed information
contact us on +91 – 22 – 2436 3161 / +91 22– 6002 2001 or email at research@reevolv.in
Address: B/002, Vision Court Staney Fernandes Wadi Co-operative Housing Society Limited, Final Plot No.
746, OPN 115 T.P.S., M.T.N.L. Exchange Lane (College Street), Dadar – West, Mumbai – 400 028
You can also email the research analyst at
Shilpa Bhattar
shilpa@reevolvindia.com, shilpa@reevolv.in