2. ABOUT ME
• Hospital Marketing Director
• Texas Hospital Association
@ReedSmith • AdvisoryBoard Member,
Mayo Clinic Center for
Social Media
• Advisory
Board Member,
SXSW Interactive Festival
iamreedsmith.com
6. 57% of people indicated a social media connection with a
hospital has a strong impact on their decision to seek
treatment.
Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011
iamreedsmith.com
7. 81% of consumers believe that if a hospital has a strong
social media presence, they are likely to be more cutting
edge, creating a halo effect.
Consumers’ Use, Preference and Expectations of Hospital Social Media - YouGov Research, July 2011
iamreedsmith.com
23. • More than 800 million active users
• More than 50% of active users log on to Facebook daily
• Average user has 130 friends
•2 billion + posts are liked/commented on per day
• Thereare more than 350 million active users
currently accessing Facebook through their mobile devices
http://www.facebook.com/press/info.php?statistics
iamreedsmith.com
57. INFORMATION OVERLOAD
LEVERAGE TOOLS
TEMPLATES
ROUTINES
ADVICE
EXAMPLES
iamreedsmith.com
58. • Claim: Yelp, Foursquare, Gowalla, Google Places
• Merge: Facebook Pages with Facebook Places
• Google URL Builder
• Tie as much as you can to Google Analytics
• Make your blog the center of content creation
iamreedsmith.com
59. INFORMATION OVERLOAD
LEVERAGE TOOLS
TEMPLATES
ROUTINES
ADVICE
EXAMPLES
iamreedsmith.com