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Dance Floor
  Theory
Solving Single-Sailor Apathy
Dance Floor
  Theory
Solving Single-Sailor Apathy
Dance Floor
  Theory
Solving Single-Sailor Apathy
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Which is the Better Dance?

A                                B
Where are the “Easiest to Retrieve” Memories?
=
=
=

=
=

=
Better
Dance
Better   Better
Dance    Brain
Better   Better   Better
Dance    Brain    Navy
Relationships

        Feelings

            Emotions

                   Caring
Relationships

        Feelings

            Emotions

                   Caring



            Is increasing these themes
             dangerous for the Navy?
Dance Floors
     and
 Naval Bases
   act the
SAME WAY.
The Dance Floor
The Dance Floor
The Dance Floor
N      1     2   3   4   5
Engagement
N      1     2   3   4   5
Engagement
N      1     2   3   4   5
Engagement
groups
ANYWHERE
  act the
SAME WAY
N   1   2   3   4   5
80-95%
of Single-Soldiers will
never participate in a
     sponsored activity.

                  2005 Leisure Needs Survey
N
0       5

                Text   N
                       0   1   2   3   4   5




    Bad Dance              Good Dance
Good Base



N
0       5

                Text   N
                       0   1   2   3   4   5




    Bad Dance              Good Dance
Leadership
    Opportunity
                             Good Base



N
0        5

                  Text   N
                         0   1   2   3   4   5




    Bad Dance                Good Dance
5
              4

              3


              2




        {
              1




80% - 95%

            Apathy
OUR GOAL   5
           4
           3
           2

           1

       (N)Apathy
5
          4
          3
          2

meh.
          1

       (N)Apathy
5
                4
                3

hmmm . . .
                2

                1

             (N)Apathy
5
             4
 what’s in
it for me?   3
             2

             1

     (N)Apathy
What am I     5
capable of?
              4
              3
              2

              1

    (N)Apathy
What’s next
 for me?
      5
      4
      3
      2

      1
How can I
  help?


  5
  4
  3
  2

  1
{
                    5
                    4
 Current            3
Engagement
                    2

                    1

                 (N)Apathy
{
                 5
                 4

  Current        3

Engagement       2


                 1




             Apathy
{
                        5
                        4

         Current        3

       Engagement       2




            {
                        1




                meh.
80% - 95%

                    Apathy
5

Our Goal     4

             3


             2


             1




           Apathy
5

Our Goal                4

                        3

           hmmm . . .
                        2


                        1




                Apathy
             meh.
5

Our Goal                4

                        3

           hmmm . . .
                        2


                        1



     X+1

                Apathy
             meh.
Maybe it’s not about marketing.
Increasing Relationships
Increasing Relationships

     Blender Events
THE RED BALL PROJECT
The Rules
The Rules
- Bring It To Them
The Rules
- Bring It To Them
- Positive Reaction
The Goal:
            Apathy
CONFUSE
 80-95%

              1
              2
              3
              4
              5
The Goal:
            Apathy
CONFUSE
 80-95%

 SCARE        1
              2
              3
              4
              5
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
Anything is fun with...

            Numbers &
            Relationships
#1 - clearly alone
#1 - clearly alone


#2 - joins in...but
#1 - clearly alone


#2 - joins in...but


#2 - for laughs
#3 - joins in...and
#3 - joins in...and


 they multiple...
#3 - joins in...and


 they multiple...




EXPONENTIALLY
THE TIPPING POINT
Will Follow




        70%



THE TIPPING POINT
Will Follow



20%


        70%



THE TIPPING POINT
Will Follow
   10%


20%


         70%



THE TIPPING POINT
Will Follow
   10%                 STOP BEING
20%
                           #1

         70%           START BEING
                           #3
THE TIPPING POINT
Find
  A
Parade
 And
Support
  It
X+1
“The Moment”
X+1
“The Moment”
Leadership
    Opportunity
                             Good Base



N
0        5

                  Text   N
                         0   1   2   3   4   5




    Bad Dance                Good Dance
No
No   Yes
The Steps
The Steps
1) Introduce Yourself
The Steps
1) Introduce Yourself

2) Introduce People To Each Other
Focus Less on
      the event

        and
    more on the
introductions at the
      event.
The Steps
1) Introduce Yourself

2) Introduce People To Each Other

3) Make Small Groups
If we don’t introduce
them around something
       positive -



They will
  meet
over beer.
The Steps
1) Introduce Yourself

2) Introduce People To Each Other

3) Make Small Groups

4) Get Out Of The Way
Connect them:
Connect them:
Connect them:
Connecting You
Connect them:
Connect them:
Connect them:
Connect them:
Connect them:
GREAT DANCE
GREAT DANCE




         GREAT BASE
GREAT DANCE




GREAT BASE
Be the spatula
One Thing?
One Thing?
You
New
En ergy
You (only bigger)
Yay!
Yay!

       Text
meh.
Yay!
Oh my
    Text
Yay!
Yay!




tom@redroverhq.com
  @tomkrieglstein
Dance Floor
  Theory

tom@redroverhq.com
  @tomkrieglstein
Dance Floor
  Theory

tom@redroverhq.com
  @tomkrieglstein
Dance Floor
  Theory

tom@redroverhq.com
  @tomkrieglstein

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DFT - Navy MWR