Looking at Facebook as a marketing tool.

1. GETTING PEOPLE TO YOU Looking at Facebook as a marketing tool.

2. BRANDS PEOPLE LIKE 13,963,342 likes 12,198,474 likes 9,913,597 likes 9,612,965 likes 8,520,244 likes 6,506,894 likes

3. FACEBOOK HAS MORE THAN 500 MILLION ACTIVE USERS IF IT WAS A COUNTRY IT WOULD HAVE THE 3rdLARGEST POPULATION IN THE WORLD

4. MORE THAN 3 BILLION PHOTOS ARE UPLOADED TO THE SITE EACH MONTH MAKING FACEBOOK THE MOST POPULAR PHOTO SHARING SITE ON THE NET

5. MORE THAN 55 MILLION STATUS UPDATESARE POSTED EACH DAY THAT’S ALMOST DOUBLE THE AMOUNT OF TWEETS THAT ARE MADE EACH DAY

6. FACEBOOK HAS 70 LANGUAGES AVAILABLE ON THE SITE

7. IT’S NOT JUST FOR THE YOUNG ONES EITHER FACEBOOK IS THE THIRD MOST VISITED SITE BY PEOPLE 65 AND OVER 61% OF FACEBOOK USERS ARE OVER 25

8. 150 MILLION OF THESE USERS ARE CURRENTLY ACCESSING FACEBOOK ON THE GO THROUGH THEIR MOBILE DEVICES TOO

9. SO HOW CAN YOU UTILISETHE TOOLS?

10. YOU CAN CREATE A PAGE FOR YOUR BUSINESS OR PRODUCT WHICH USERS CAN ‘LIKE’

11. WITH PAGES YOU CAN PUBLISH DIRECTLY TO THE NEWS STREAM

12. PAGESALLOW YOU TO ENGAGE FANS WITH RICH MEDIA

13. YOU CAN AND CHOOSE YOUR DEFAULT LANDING PAGE

14. PAGES LET YOU USE THE INSIGHTS DASHBOARD FEATURE TO ANALYSEHOW YOUR FANS ARE INTERACTING

15. FACEBOOK INSIGHTS CAN MEASURE: Total and average number of comments, wall posts and likes News Feed content distribution New / Removed Friends Post Quality Page Views Media Consumption News stream Click Through Rate

16. PAGES CAN ALL W YOU TO IMPROVE SE

17. YOUR FANS CAN LIKE OR COMMENT YOUR CONTENT OR STATUSES 1 hour ago comment like THIS THEN APPEARS IN THEIR NEWSFEEDS. AND ALSO IN THEIR FRIEND’S NEWSFEEDS. 28 minutes ago

18. TIPS FOR MAXIMISING VIRALITY

19. URL FOR YOUR FACEBOOK PAGE CHOOSE THE BEST NAME AND AND DON’T CHANGE IT

20. USE EVENTS AND INVITE YOUR FANS TO PROMOTIONAL EVENTS, PRODUCT LAUNCHES, EXHIBITIONS ETC

21. WHEN MAKING STATUS UPDATES BE FRIENDLY, INFORMATIVE, & AUTHENTIC ACT LIKE YOU’RE TALKING TO YOUR FRIENDS. DON’T BARRAGE THEM WITH FORCED ENDORSEMENTS AND PROMOTIONAL MATERIAL.

22. REWARD AND INTERACT WITH YOUR FANS THROUGH GIVEAWAYS, COMPETITIONS AND VOUCHERS.

23. USE TAGS IN YOUR STATUSES AND ENCOURAGE YOUR FRIENDS TO DO THE SAME. THIS ENSURES YOUR NAME APPEARS ON THEIRWALL FOR ALL THEIR FRIENDS TO SEE.

24. IF APPROPRIATE, TARGET NEWS FEED STORIES TO FREINDS BY LOCATION AND LANGUAGE

25. DO’S AND DONT’S FOR PAGES DO

26. REGULARLY MONITOR ANDUPDATEYOUR PAGE

27. SUPPORT CAUSES AND PAGES YOURCUSTOMERS WOULD CARE ABOUT

28. ANSWER ANY QUESTIONS ABOUT YOUR SERVICE OR PRODUCT.

29. USE THE “ABOUT” AND ‘INFO’ TABS TO INCLUDE KEYWORDS AND INFORMATIONNEAR THE TOP OF YOUR PAGE BUT AVOID MAKING IT TOO LONG AND SELF-PROMOTIONAL.

30. DO’S AND DONT’S FOR PAGES DON’T

31. DON’T BE TOO SPAMMY WITH YOUR POSTS

33. DON’T MESSAGE USERS YOU HAVE NO CONNECTION WITH IN HIGH VOLUME

34. DON’T BUY YOUR FRIENDSHIPS AND FILL YOUR FRIENDS WITH PEOPLE WHO AREN’T INTERESTED

37. THIS IS INTEGRATED WITH FACEBOOK EVENTS AND INCLUDES AN ‘RSVP’ CALL TO ACTION FRIENDS RESPONSES ARE VISIBLE BENEATH THE AD

38. POLLS THEN SEE HOW USERS CAN RESPOND TO THE POLL, AND THEIR FRIENDS / OTHERS RESPONDED

39. YOU CAN ALSO ATTRACT FACEBOOK USERS WITH GAMES, APPLICATIONS AND ORIGINAL MEDIA

40. FACEBOOK IS THE MOST POPULAR DESTINATION FOR ONLINE GAMES

41. 28% HAVE PURCHASED IN-GAME CURRENCY WITH REAL-WORLD MONEY

42. 100 MILLION PEOPLE ARE PLAYING THESE GAMES AND ABOUT $1 BILLION IN REVENUE IS EXPECTED THIS YEAR

43. FACEBOOK HAS ALSO JUST ANNOUNCED A NEW FEATURE

44. IT ALLOWS FACEBOOK USERS TO SEE WHERE THEIR FRIENDS ARE AND WHEN

45. YOU CAN AUTHENTICATE AND OWN A ‘FACEBOOK PLACE’ FOR YOUR BUSINESS.

46. AND IT’S SURE TO OPEN UP THE POSSIBILITY OF MANY OTHER TOOLS SUCH AS THE ABILITY TO CREATE GEO-TAGGED CONTENT THAT CAN HAVE RELEVANCE TO TENS OF THOUSANDS OF USERS IN A GIVEN AREA.

47. It’s nice to be liked (links open in a new window)