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PFIE (NASDAQ)
Investor Presentation (2014)
1
April
PFIE (NASDAQ)
Forward-looking Statements
}  This	
  presentation	
  contains	
  forward-­‐looking	
  statements,	
  as	
  defined	
  in	
  the	
  Private	
  Securities	
  Litigation	
  Reform	
  Act	
  of	
  1995.	
  	
  All	
  statements	
  
other	
  than	
  historical	
  facts	
  are	
  forward-­‐looking	
  statements,	
  including	
  without	
  limitation,	
  those	
  regarding	
  activities,	
  events,	
  financial	
  results	
  
or	
  developments	
  that	
  we	
  intend,	
  plan,	
  expect,	
  believe,	
  project,	
  forecast	
  or	
  anticipate	
  will	
  or	
  may	
  occur	
  in	
  the	
  future.	
  	
  Examples	
  of	
  forward-­‐
looking	
  statements	
  include,	
  but	
  are	
  not	
  limited	
  to,	
  statements	
  we	
  make	
  regarding	
  the	
  potential	
  size	
  of	
  the	
  market	
  for	
  our	
  products,	
  
impacts	
  of	
  future	
  legislation	
  and	
  regulatory	
  action,	
  forecasts	
  of	
  future	
  performance,	
  financial	
  condition	
  and	
  results	
  of	
  operations,	
  plans	
  to	
  
expand	
  to	
  other	
  markets,	
  development	
  of	
  new	
  technologies,	
  potential	
  acquisitions	
  and	
  the	
  possibility	
  of	
  up-­‐listing	
  or	
  cross-­‐listing	
  our	
  
equity	
  securities.	
  	
  These	
  statements	
  reflect	
  our	
  management’s	
  current	
  views	
  with	
  respect	
  to	
  future	
  events,	
  are	
  not	
  guarantees	
  of	
  future	
  
performance,	
  and	
  involve	
  risks	
  and	
  uncertainties	
  that	
  are	
  difficult	
  to	
  predict.	
  Further,	
  forward-­‐looking	
  statements	
  are	
  based	
  upon	
  
assumptions	
  of	
  future	
  events	
  that	
  may	
  not	
  prove	
  to	
  be	
  accurate.	
  Such	
  assumptions	
  and	
  assessments	
  are	
  made	
  in	
  light	
  of	
  our	
  experience	
  
and	
  perception	
  of	
  historical	
  trends,	
  current	
  conditions	
  and	
  expected	
  future	
  results.	
  	
  These	
  statements	
  involve	
  known	
  and	
  unknown	
  risks,	
  
uncertainties,	
  assumptions	
  and	
  other	
  factors	
  many	
  of	
  which	
  are	
  out	
  of	
  our	
  control	
  and	
  difficult	
  to	
  forecast	
  which	
  may	
  cause	
  actual	
  results	
  
to	
  differ	
  materially	
  from	
  those	
  that	
  may	
  be	
  described	
  or	
  implied	
  herein.	
  	
  Such	
  factors	
  include	
  but	
  are	
  not	
  limited	
  to:	
  general	
  economic	
  
conditions;	
  competitive	
  factors;	
  political,	
  economic,	
  and	
  regulatory	
  changes	
  affecting	
  the	
  oil	
  and	
  gas	
  industry;	
  commodity	
  price	
  changes	
  
(i.e.	
  of	
  oil	
  and	
  gas)	
  that	
  could	
  affect	
  sales	
  strategies;	
  changes	
  in	
  supplier	
  pricing	
  or	
  transit	
  costs;	
  changes	
  in	
  exchange	
  rates;	
  changes	
  in	
  
demand	
  for	
  combustion	
  management	
  products,	
  and	
  various	
  other	
  factors,	
  both	
  referenced	
  and	
  not	
  referenced	
  above,	
  and	
  other	
  factors	
  
that	
  are	
  described	
  in	
  our	
  filings	
  with	
  the	
  Securities	
  and	
  Exchange	
  Commission	
  (the	
  “Commission”),	
  including	
  our	
  periodic	
  reports	
  on	
  Forms	
  
10-­‐K	
  and	
  10-­‐Q.	
  	
  Should	
  one	
  or	
  more	
  of	
  these	
  risks	
  or	
  uncertainties	
  materialize,	
  or	
  should	
  underlying	
  assumptions	
  prove	
  incorrect,	
  actual	
  
results,	
  performance	
  or	
  achievements	
  may	
  vary	
  materially	
  from	
  those	
  set	
  forth	
  in	
  this	
  presentation.	
  	
  You	
  should	
  not	
  place	
  undue	
  reliance	
  
on	
  any	
  forward-­‐looking	
  statements	
  and	
  are	
  advised	
  to	
  carefully	
  review	
  and	
  consider	
  the	
  various	
  disclosures	
  in	
  our	
  filings	
  with	
  the	
  
Commission.	
  Except	
  as	
  required	
  by	
  law,	
  we	
  neither	
  intend	
  nor	
  assume	
  any	
  obligation	
  to	
  revise	
  or	
  update	
  these	
  forward-­‐looking	
  
statements,	
  which	
  speak	
  only	
  as	
  of	
  their	
  dates.	
  	
  We	
  nonetheless	
  reserve	
  the	
  right	
  to	
  make	
  such	
  updates	
  from	
  time	
  to	
  time	
  by	
  press	
  
release,	
  periodic	
  report	
  or	
  other	
  method	
  of	
  public	
  disclosure	
  without	
  the	
  need	
  for	
  specific	
  reference	
  to	
  this	
  financial	
  outlook.	
  	
  No	
  such	
  
update	
  shall	
  be	
  deemed	
  to	
  indicate	
  that	
  other	
  statements	
  not	
  addressed	
  by	
  such	
  update	
  remain	
  correct	
  or	
  create	
  an	
  obligation	
  to	
  provide	
  
any	
  other	
  updates.	
  	
  	
  
}  Although	
  we	
  report	
  our	
  results	
  using	
  US	
  GAAP,	
  we	
  have	
  included	
  in	
  this	
  presentation	
  the	
  non-­‐GAAP	
  measures	
  of	
  EBITDA	
  and	
  EBITDA	
  
Margin	
  because	
  management	
  believes	
  these	
  measures	
  are	
  commonly	
  used	
  by	
  securities	
  analysts,	
  investors	
  and	
  others	
  interested	
  parties	
  
in	
  the	
  evaluation	
  of	
  financial	
  performance.	
  	
  These	
  non-­‐GAAP	
  measures	
  have	
  limitations	
  as	
  analytical	
  tools	
  and	
  you	
  should	
  not	
  consider	
  
these	
  non-­‐GAAP	
  measures	
  in	
  isolation	
  or	
  as	
  a	
  substitute	
  for	
  analysis	
  of	
  our	
  results	
  as	
  reported	
  under	
  GAAP.	
  	
  A	
  reconciliation	
  of	
  non-­‐GAAP	
  
to	
  GAAP	
  results	
  is	
  included	
  in	
  this	
  presentation,	
  which	
  has	
  been	
  posted	
  online	
  at	
  www.profireenergy.com.	
  
2
PFIE (NASDAQ)
An Introduction to Profire
3
}  Founded	
  in	
  2002	
  in	
  Alberta	
  (service)	
  
}  Public	
  in	
  2008;	
  headquarters	
  now	
  in	
  Utah	
  
}  US	
  company	
  
	
  
}  Creates	
  oilfield	
  technologies	
  
}  Specializes	
  in	
  burner	
  management	
  systems	
  
(BMS)	
  
	
  
	
  
}  Received	
  multiple	
  awards	
  for	
  growth	
  and	
  
financial	
  management	
  in	
  recent	
  years	
  
}  One	
  of	
  the	
  500	
  fastest-­‐growing	
  companies	
  
in	
  North	
  America	
  (Deloitte),	
  2013	
  
}  One	
  of	
  the	
  1000	
  fastest-­‐growing	
  companies	
  
in	
  the	
  world	
  (IBT),	
  2012	
  
	
  
Profire	
  Energy	
  is	
  an	
  oilfield	
  technology	
  company,	
  specializing	
  in	
  burner	
  management	
  systems	
  
(BMS).	
  
PFIE (NASDAQ)
A Look at the Industry’s Fatality Rates
4
3.8
27.5
0
5
10
15
20
25
30
Deaths/100,000Workers
Industry Fatality Rates
(per 100,000 Workers)*
[CATEGO
RY NAME]:
[VALUE]
[CATEGO
RY NAME]:
[VALUE]
[CATEGO
RY NAME]:
[VALUE]
[CATEGO
RY NAME]:
[VALUE]
[CATEGO
RY NAME]:
[VALUE]
Oil/Gas Fatalities
(causes)*
7.2x
higher
Oil & Gas
Worker*
Average U.S.
Worker
*CDC statistics are through 2009; BLS through 2012
The	
  oil/gas	
  industry	
  is	
  one	
  of	
  the	
  most	
  dangerous	
  industries	
  in	
  the	
  world.	
  	
  	
  
PFIE (NASDAQ)
Where Is a BMS Used?
5
Profire’s	
  products	
  are	
  used	
  in	
  the	
  upstream	
  and	
  midstream	
  processes	
  of	
  the	
  oil/gas	
  industry	
  (see	
  red	
  
arrows).	
  
(Oil, Gas,Water, Chemicals & Sediment)
PFIE (NASDAQ)
What is a BMS?
6
}  A	
  high-­‐tech,	
  specialized	
  
oilfield	
  thermostat	
  
}  Monitors,	
  manages	
  &	
  
reignites	
  flame	
  
	
  
}  Controls	
  the	
  burner	
  flame	
  
}  Ignites	
  burner	
  flames	
  
}  Senses	
  flame	
  presence	
  and	
  
flame	
  failure	
  
}  Manages	
  fuel	
  to	
  increase	
  or	
  
decrease	
  flame	
  intensity	
  (i.e.	
  
heat	
  up	
  or	
  cool	
  down	
  vessel)	
  
}  Can	
  be	
  managed	
  remotely	
  
A	
  BMS	
  automates	
  inefficient	
  and	
  dangerous	
  tasks	
  with	
  an	
  efficient,	
  economic	
  system.	
  	
  
PFIE (NASDAQ)
What Does a BMS Do?
7
}  A	
  BMS	
  uses	
  temperature	
  inputs	
  to	
  
detect	
  whether	
  more	
  heat	
  is	
  needed	
  in	
  
the	
  application.	
  It	
  then	
  manages	
  the	
  
fuel	
  flow	
  accordingly.	
  
}  The	
  	
  BMS	
  also	
  detects	
  whether	
  a	
  flame	
  is	
  
present.	
  If	
  it	
  detects	
  a	
  flame	
  failure,	
  it	
  will	
  
reignite	
  the	
  flame	
  
}  The	
  BMS	
  monitors	
  and	
  manages	
  
temperature,	
  and	
  provides	
  re-­‐ignition	
  
as	
  needed.	
  
}  (	
  	
  	
  	
  	
  	
  indicates	
  where	
  a	
  BMS	
  is	
  used)	
  
Burner-­‐flames	
  create	
  the	
  heat	
  within	
  combustions	
  applications,	
  and	
  are	
  an	
  integral	
  part	
  of	
  
effective	
  oil/gas	
  production	
  &	
  transportation.	
  	
  
PFIE (NASDAQ)
What’s Driving Our Growth?
	
  
A	
  BMS	
  can	
  improve	
  company	
  efficiency,	
  compliance,	
  and	
  safety	
  for	
  oil/gas	
  companies.	
  	
  
8
With BMS Without BMS
Economics •  The BMS quickly reignites the failed flame,
and keeps the application within a
temperature range set by the user.
•  The application can be monitored remotely.
•  Production continues with minimal
interruption (BMS reignites flame).
•  A worker must discover and reignite the
extinguished burner flame.The worker then
reignites the application manually.
•  All application monitoring is done directly,
on-site.
•  Production can be interrupted for longer
periods of time (worker reignites flame).
Safety •  The BMS assumes the risk of reignition,
reducing employee accident-risk.
•  Employees assume the risk of reignition,
which can lead to burns/explosions.
Compliance •  The BMS can minimize gas emissions by
quickly reigniting a failed flame.
•  Raw gas is needlessly released into the
atmosphere when flame fails.
PFIE (NASDAQ)
What Does the Industry Currently Use?
9
}  Currently,	
  companies	
  use	
  
pneumatic	
  (i.e.	
  “air-­‐driven”)	
  
systems	
  to	
  provide	
  very	
  basic	
  
temperature	
  management	
  
}  Requires	
  manual	
  re-­‐ignition	
  
and	
  upkeep	
  (costly	
  and	
  time-­‐
consuming)	
  
}  BMS	
  makes	
  companies	
  safer,	
  
more	
  compliant,	
  and	
  more	
  
efficient	
  
	
  
}  Canada	
  already	
  requires	
  oil/
gas	
  companies	
  to	
  use	
  BMS	
  
Current	
  industry	
  methods	
  are	
  generally	
  dangerous	
  and	
  inefficient.	
  	
  
Profire Installations*
Profire Installations Potential Installations
*estimated
2,000,000 +
20,000
PFIE (NASDAQ)
The Size of the Industry in North America
10
}  US	
  and	
  Canada	
  are	
  major	
  oil	
  
and	
  gas	
  producers	
  
}  There	
  are	
  about	
  1.3	
  mil.	
  oil/gas	
  
wells	
  in	
  North	
  America.	
  	
  
}  About	
  45,000-­‐50,000	
  new	
  
wells	
  drilled	
  each	
  year	
  
}  Each	
  well	
  could	
  potentially	
  
use	
  multiple	
  BMS	
  systems	
  
	
  
}  US	
  projected	
  to	
  be	
  world’s	
  
largest	
  oil	
  producer	
  by	
  2020	
  
(IEA)	
  
Oil	
  and	
  gas	
  supply	
  about	
  65%	
  of	
  all	
  U.S.	
  energy.	
  
World’s Leading Natural Gas Producers
World’s Leading Oil Producers
Data drawn from US EIA, CIA, and Canadian Provincial Data
PFIE (NASDAQ)
Market Overview
11
}  Use	
  of	
  BMS	
  grew	
  quickly	
  after	
  Alberta	
  mandated	
  its	
  use	
  through	
  B.149.3-­‐10	
  
}  Sales	
  were	
  mostly	
  regulatory-­‐driven;	
  many	
  basic	
  products	
  were	
  sold	
  to	
  simply	
  fulfill	
  regulation	
  
	
  
}  Recently,	
  the	
  economic	
  and	
  safety	
  value	
  of	
  BMS	
  has	
  become	
  increasingly	
  
realized	
  within	
  the	
  U.S.	
  
}  Sales	
  have	
  grown	
  strongly	
  without	
  regulatory	
  pressure	
  
}  	
  Early-­‐stage	
  federal	
  regulations	
  affecting	
  oilfield	
  emissions	
  are	
  set	
  to	
  take	
  effect	
  in	
  2015	
  (“Green	
  
Completion”)*	
  
	
  
}  Market	
  is	
  still	
  served	
  by	
  very	
  few	
  companies	
  (four	
  major	
  players):	
  
}  Profire	
  Energy	
  (US	
  &	
  Canada)	
  
!  The	
  only	
  public	
  company	
  specializing	
  in	
  oilfield	
  BMS	
  
}  ACL	
  (Alberta)	
  
}  Platinum	
  (Texas)	
  
}  Surefire	
  (New	
  Mex.)	
  
The	
  large	
  BMS	
  market	
  is	
  growing	
  quickly,	
  and	
  is	
  currently	
  served	
  by	
  a	
  small	
  handful	
  of	
  companies.	
  
*EPA, 2012.
PFIE (NASDAQ)
}  Our	
  primary	
  products	
  include:	
  
}  PF	
  1800	
  
}  A	
  simple	
  BMS	
  for	
  low-­‐BTU	
  applications	
  
}  PF	
  2100	
  (flagship	
  product)	
  
}  An	
  advanced,	
  versatile	
  BMS	
  for	
  a	
  variety	
  of	
  applications	
  
}  PF1300	
  FIS	
  
}  A	
  simple	
  ignition	
  system	
  (e.g.	
  for	
  use	
  with	
  flare	
  stacks)	
  
}  Airplate	
  
}  An	
  adjustable	
  airplate	
  that	
  meters	
  airflow	
  into	
  the	
  firetube	
  
Product Line
We	
  offer	
  a	
  number	
  of	
  combustion	
  management	
  technologies	
  for	
  a	
  variety	
  of	
  environments.	
  	
  
12
PFIE (NASDAQ)
}  Our	
  service	
  department	
  
gives	
  us	
  real-­‐time,	
  valuable	
  
feedback	
  about	
  the	
  
industry’s	
  needs	
  
}  Services	
  are	
  provided	
  by	
  all	
  
Profire	
  offices,	
  and	
  include:	
  
}  BMS	
  installations	
  &	
  
maintenance	
  
}  Combustion	
  optimization	
  
(e.g.	
  gas	
  flow,	
  flame	
  quality,	
  
air	
  flow,	
  etc.)	
  
}  Flame-­‐arrestor	
  testing	
  
	
  
Our	
  service	
  team	
  is	
  dedicated	
  to	
  customer	
  success,	
  and	
  are	
  expert	
  combustion	
  technicians.	
  
Service
13
PFIE (NASDAQ)
Domestic
Companies
International
Companies
Producers
Servicers
Distributors
OEMs
Prominent Customers/Distributors
14
We	
  serve	
  many	
  companies	
  throughout	
  North	
  America	
  and	
  the	
  world.	
  
PFIE (NASDAQ)
Our Leadership Team
Our	
  corporate	
  direction	
  begins	
  with	
  our	
  experienced	
  executive	
  team—with	
  a	
  strong	
  oil/gas	
  
background.	
  
15
	
  
Daren	
  J.	
  Shaw,	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Mr.	
  Shaw	
  is	
  a	
  managing	
  director	
  of	
  Investment	
  Banking	
  
at	
  D.A.	
  Davidson	
  &	
  Co.,	
  a	
  middle-­‐market	
  investment	
  bank	
  and	
  
investment	
  brokerage	
  firm	
  with	
  $26	
  billion	
  of	
  assets	
  under	
  
management	
  and	
  offices	
  nationwide.	
  He	
  graduated	
  from	
  
Utah	
  State	
  with	
  a	
  degree	
  in	
  Accounting.	
  	
  
	
  
	
  Ronald	
  R.	
  Spoehel,	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Mr.	
  Spoehel	
  is	
  the	
  former	
  CFO	
  of	
  NASA	
  and	
  has	
  served	
  
as	
  CEO	
  and	
  CFO	
  of	
  multiple	
  companies.	
  	
  He	
  has	
  10	
  years	
  of	
  
investment	
  banking	
  experience	
  in	
  energy	
  and	
  technology,	
  
and	
  is	
  an	
  honors	
  graduate	
  from	
  the	
  Wharton	
  School	
  and	
  
Moore	
  School	
  of	
  Electrical	
  Engineering.	
  
	
  
	
  	
  Arlen	
  B.	
  Crouch,	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Mr.	
  Crouch	
  is	
  the	
  former	
  CEO	
  of	
  Franklin	
  Quest	
  Co.	
  
(now	
  FranklinCovey	
  Co.)	
  and	
  has	
  served	
  in	
  a	
  number	
  of	
  
executive	
  and	
  management	
  positions,	
  including	
  VP	
  of	
  Merrill	
  
Lynch	
  &	
  Co.	
  He	
  is	
  a	
  graduate	
  of	
  BYU,	
  where	
  he	
  studied	
  
finance.	
  
	
  
	
  
Stephen	
  E.	
  Pirnat,	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Mr.	
  Pirnat	
  is	
  the	
  former	
  President/CEO	
  of	
  John	
  Zink	
  
Company	
  LLC,	
  a	
  wholly	
  owned	
  subsidiary	
  of	
  Koch	
  Industries.	
  	
  
He	
  now	
  serves	
  as	
  a	
  Managing	
  Director	
  for	
  Quest	
  Integrity	
  
Group	
  of	
  Team	
  Inc.	
  	
  He	
  holds	
  a	
  BS	
  in	
  Mechanical	
  Engineering	
  
from	
  the	
  New	
  Jersey	
  Institute	
  of	
  Technology.	
  	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Brenton	
  W.	
  Hatch,	
  CEO	
  &	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Previously	
  General	
  Manager	
  of	
  Titan	
  Technologies	
  (a	
  
Canadian	
  oilfield	
  service	
  &	
  distribution	
  company)	
  and	
  CEO	
  
of	
  Keaton	
  International.	
  	
  He	
  is	
  particularly	
  experienced	
  in	
  
operations	
  and	
  marketing	
  management,	
  and	
  earned	
  a	
  
Bachelor’s	
  degree	
  in	
  Education	
  from	
  the	
  University	
  of	
  
Alberta.	
  	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Harold	
  Albert,	
  COO	
  &	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Previously	
  managed	
  the	
  burner	
  division	
  	
  at	
  Titan	
  
Technologies,	
  and	
  Natco	
  Canada	
  doing	
  oil/gas	
  facility	
  
commissioning.	
  In	
  addition	
  to	
  overseeing	
  company	
  
operations,	
  he	
  also	
  manages	
  company	
  R&D	
  and	
  oversees	
  al	
  
Canadian	
  operations.	
  
	
  	
  	
  
	
  
	
  	
  	
  
Andrew	
  W.	
  Limpert,	
  CFO	
  &	
  Board	
  of	
  Directors	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Previously	
  was	
  a	
  financial	
  &	
  strategic	
  advisor	
  for	
  
investment	
  banks,	
  and	
  served	
  as	
  officer,	
  director,	
  and	
  
interim	
  CEO	
  of	
  Ohr	
  Pharmaceutical.	
  Mr.	
  Limpert	
  earned	
  a	
  
Bachelor’s	
  degree	
  in	
  Finance	
  from	
  the	
  University	
  of	
  Utah,	
  
and	
  an	
  MBA	
  in	
  Finance	
  from	
  Westminster	
  College	
  in	
  1998.	
  	
  
	
  
PFIE (NASDAQ)
Financials: Q3 FY 2014
(ended December 31, 2013)
16
Our	
  recent	
  financial	
  results	
  speak	
  to	
  our	
  ongoing	
  commitment	
  to	
  create	
  stakeholder	
  value.	
  
Bal. Sheet Snapshot (Q3 FY2014)
Cash:	
   $5,732,530	
  
Net Tangible Assets: $23,767,322
Working Capital:	
   $17,739,486	
  
Current Ratio:	
   6x	
  
Long-Term Debt:	
   $0	
  
LT Debt To Equity Ratio:	
   0	
  
Shareholder Equity $20,283,037
Income Snapshot (Q3 FY2014)
Revenues:	
   $9,530,837	
  
Cost of Revenues:	
   $4,312,596	
  
Gross Profit:	
   $5,218,241	
  
Gross Margin (%):	
   55%	
  
EBITDA* $2,157,160
EBITDA Margin (%)* 23%
Operating Income:	
   $2,075,076	
  
Operating Margin (%):	
   22%	
  
Net Income (After-tax):	
   $1,206,306	
  
Net Margin (After-tax) (%):	
   13%	
  
*Reconciliation of non-GAAP measures to the most directly comparable GAAP measures appears on page
27 of this presentation.
PFIE (NASDAQ)
IR Statistics
17
}  Stock	
  Metrics	
  
}  Price:	
  $3.29*	
  
}  Market	
  Cap:	
  $157M*	
  
}  EPS	
  (ttm):	
  $0.12	
  
}  Avg.	
  Volume:	
  ≈	
  30,000/daily	
  
}  Shareholder	
  Metrics	
  	
  
}  Shares	
  Issued	
  &	
  Outstanding:	
  ≈	
  47,829,276	
  
}  Float:	
  ≈	
  13,655,468	
  
}  %	
  Insider-­‐owned:	
  ≈	
  72%	
  
}  %	
  Institutional-­‐owned:	
  ≈	
  3.6%	
  
}  Total	
  shareholders:	
  ≈	
  950	
  (NOBO,	
  OBO	
  &	
  Of-­‐Record)	
  
Our	
  growing	
  shareholder	
  base	
  has	
  historically	
  realized	
  gains	
  year-­‐over-­‐year,	
  with	
  the	
  prospect	
  of	
  
benefitting	
  from	
  our	
  	
  profitable	
  growth	
  in	
  a	
  large	
  industry.	
  
*April 3, 2014
PFIE (NASDAQ)
Forecasts Overview
18
PFIE (NASDAQ)
Annual Revenues (& Guidance)
19
PFIE (NASDAQ)
Annual Net Income (& Guidance)
20
PFIE (NASDAQ)
Quarterly Revenues (Historical)
21
PFIE (NASDAQ)
Independent Analyst Coverage
22
}  Profire	
  is	
  covered	
  by	
  a	
  number	
  of	
  analysts,	
  including:	
  
Research	
  Reports	
  for	
  Profire	
  Energy	
  are	
  available	
  from	
  a	
  number	
  of	
  analysts.	
  
Company Analyst Type
Maxim Group William Bremer Independent
Sidoti & Co. Stephen McManus Independent
Chardan Capital Markets Jim Mcilree Independent
W.A.B. Capital Bill Block Independent
PFIE (NASDAQ)
Our Future
23
}  Consider	
  additional	
  domestic	
  offices,	
  distribution	
  agreements,	
  and	
  
products	
  
	
  
}  Pursue	
  expansion	
  of	
  our	
  international	
  distribution	
  to	
  new	
  countries	
  
}  (e.g.	
  Russia,	
  India,	
  China,	
  Australia,	
  Brazil,	
  Mexico,	
  New	
  Zealand)	
  
	
  
}  Develop	
  new	
  technologies	
  to	
  enhance/complement	
  our	
  current	
  product	
  
line,	
  such	
  as:	
  
}  Improved	
  valve	
  train	
  technologies	
  
}  Improved	
  power	
  supply	
  in	
  oilfields	
  
}  Enhancements	
  to	
  flagship	
  products	
  
}  Continue	
  expanding	
  intellectual	
  property	
  
	
  
}  Pursue	
  potential	
  acquisition	
  candidates	
  to	
  reduce	
  costs	
  and	
  enter	
  new	
  
markets	
  
	
  
By	
  pursuing	
  new	
  growth	
  opportunities,	
  establishing	
  new	
  relationships,	
  and	
  developing	
  new	
  
technologies,	
  we	
  believe	
  the	
  future	
  is	
  promising	
  for	
  Profire	
  stakeholders.	
  
PFIE (NASDAQ)
Key Takeaways
24
}  Profire	
  is	
  largely	
  undiscovered	
  
}  High-­‐tech	
  margins	
  in	
  a	
  strong,	
  
proven	
  industry	
  
}  Gross/Net	
  margins	
  typically	
  
60/20%	
  
}  1.3M	
  wells…	
  ≈$4	
  billion	
  market	
  	
  
}  Proven	
  ability	
  to	
  sell	
  systems	
  
on	
  economic	
  merits	
  
}  Profire	
  affords	
  opportunity	
  to	
  
participate	
  in	
  oil/gas	
  market,	
  
without	
  drilling	
  risk	
  
}  Entering	
  a	
  phase	
  of	
  operating	
  
leverage	
  and	
  execution	
  
Profire	
  Energy	
  is	
  a	
  growing,	
  profitable,	
  and	
  debt-­‐free	
  oilfield-­‐tech	
  company.	
  Our	
  products	
  improve	
  
the	
  industry’s	
  efficiency,	
  safety,	
  and	
  compliance.	
  	
  
$5,912,350
$8,033,926
$15,925,213
$16,887,267
$34,000,000--
$35,000,000
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
2010 2011 2012 2013 2014
TOTAL ANNUAL
REVENUES (FY)
PFIE (NASDAQ)
}  Investor	
  Relations	
  department	
  
}  Nathan	
  McBride	
  
}  P:	
  (801)	
  701-­‐2502	
  
}  E:	
  nmcbride@profireenergy.com	
  	
  
	
  
}  Website	
  (www.ProfireEnergy.com)	
  
}  Investor	
  presentation	
  
}  Investor	
  packet	
  
}  Up-­‐to-­‐date	
  financials	
  &	
  charts	
  
}  Subscribe	
  for	
  updates	
  on	
  our	
  PR	
  page	
  
}  Learn	
  about	
  our	
  industry	
  &	
  products	
  
Resources
Our	
  investor	
  relations	
  department	
  is	
  happy	
  to	
  answer	
  questions	
  about	
  our	
  industry,	
  company,	
  or	
  
financials.	
  	
  
25
PFIE (NASDAQ)
Igniting	
  New	
  Possibilities	
  
26
	
  
®PROFIRE	
  ENERGY	
  INC.	
  2013	
  ALL	
  RIGHTS	
  RESERVED.
PFIE (NASDAQ)
Appendix
27
}  This presentation refers to the non-GAAP measures of
EBITDA and EBITDA margin.The reconciliation of such
Non-GAAP measures to GAAP is provided below:
}  EBITDA = Net Income + Income Tax Expense + Interest
Income – Interest Expense + Depreciation
}  $2,157,160= $1,206,306 + $870,625 + $1,544 - $0 + $78,685
}  EBITDA Margin= EBITDA/Total Revenues (given as a %)

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12 pfie

  • 2. PFIE (NASDAQ) Forward-looking Statements }  This  presentation  contains  forward-­‐looking  statements,  as  defined  in  the  Private  Securities  Litigation  Reform  Act  of  1995.    All  statements   other  than  historical  facts  are  forward-­‐looking  statements,  including  without  limitation,  those  regarding  activities,  events,  financial  results   or  developments  that  we  intend,  plan,  expect,  believe,  project,  forecast  or  anticipate  will  or  may  occur  in  the  future.    Examples  of  forward-­‐ looking  statements  include,  but  are  not  limited  to,  statements  we  make  regarding  the  potential  size  of  the  market  for  our  products,   impacts  of  future  legislation  and  regulatory  action,  forecasts  of  future  performance,  financial  condition  and  results  of  operations,  plans  to   expand  to  other  markets,  development  of  new  technologies,  potential  acquisitions  and  the  possibility  of  up-­‐listing  or  cross-­‐listing  our   equity  securities.    These  statements  reflect  our  management’s  current  views  with  respect  to  future  events,  are  not  guarantees  of  future   performance,  and  involve  risks  and  uncertainties  that  are  difficult  to  predict.  Further,  forward-­‐looking  statements  are  based  upon   assumptions  of  future  events  that  may  not  prove  to  be  accurate.  Such  assumptions  and  assessments  are  made  in  light  of  our  experience   and  perception  of  historical  trends,  current  conditions  and  expected  future  results.    These  statements  involve  known  and  unknown  risks,   uncertainties,  assumptions  and  other  factors  many  of  which  are  out  of  our  control  and  difficult  to  forecast  which  may  cause  actual  results   to  differ  materially  from  those  that  may  be  described  or  implied  herein.    Such  factors  include  but  are  not  limited  to:  general  economic   conditions;  competitive  factors;  political,  economic,  and  regulatory  changes  affecting  the  oil  and  gas  industry;  commodity  price  changes   (i.e.  of  oil  and  gas)  that  could  affect  sales  strategies;  changes  in  supplier  pricing  or  transit  costs;  changes  in  exchange  rates;  changes  in   demand  for  combustion  management  products,  and  various  other  factors,  both  referenced  and  not  referenced  above,  and  other  factors   that  are  described  in  our  filings  with  the  Securities  and  Exchange  Commission  (the  “Commission”),  including  our  periodic  reports  on  Forms   10-­‐K  and  10-­‐Q.    Should  one  or  more  of  these  risks  or  uncertainties  materialize,  or  should  underlying  assumptions  prove  incorrect,  actual   results,  performance  or  achievements  may  vary  materially  from  those  set  forth  in  this  presentation.    You  should  not  place  undue  reliance   on  any  forward-­‐looking  statements  and  are  advised  to  carefully  review  and  consider  the  various  disclosures  in  our  filings  with  the   Commission.  Except  as  required  by  law,  we  neither  intend  nor  assume  any  obligation  to  revise  or  update  these  forward-­‐looking   statements,  which  speak  only  as  of  their  dates.    We  nonetheless  reserve  the  right  to  make  such  updates  from  time  to  time  by  press   release,  periodic  report  or  other  method  of  public  disclosure  without  the  need  for  specific  reference  to  this  financial  outlook.    No  such   update  shall  be  deemed  to  indicate  that  other  statements  not  addressed  by  such  update  remain  correct  or  create  an  obligation  to  provide   any  other  updates.       }  Although  we  report  our  results  using  US  GAAP,  we  have  included  in  this  presentation  the  non-­‐GAAP  measures  of  EBITDA  and  EBITDA   Margin  because  management  believes  these  measures  are  commonly  used  by  securities  analysts,  investors  and  others  interested  parties   in  the  evaluation  of  financial  performance.    These  non-­‐GAAP  measures  have  limitations  as  analytical  tools  and  you  should  not  consider   these  non-­‐GAAP  measures  in  isolation  or  as  a  substitute  for  analysis  of  our  results  as  reported  under  GAAP.    A  reconciliation  of  non-­‐GAAP   to  GAAP  results  is  included  in  this  presentation,  which  has  been  posted  online  at  www.profireenergy.com.   2
  • 3. PFIE (NASDAQ) An Introduction to Profire 3 }  Founded  in  2002  in  Alberta  (service)   }  Public  in  2008;  headquarters  now  in  Utah   }  US  company     }  Creates  oilfield  technologies   }  Specializes  in  burner  management  systems   (BMS)       }  Received  multiple  awards  for  growth  and   financial  management  in  recent  years   }  One  of  the  500  fastest-­‐growing  companies   in  North  America  (Deloitte),  2013   }  One  of  the  1000  fastest-­‐growing  companies   in  the  world  (IBT),  2012     Profire  Energy  is  an  oilfield  technology  company,  specializing  in  burner  management  systems   (BMS).  
  • 4. PFIE (NASDAQ) A Look at the Industry’s Fatality Rates 4 3.8 27.5 0 5 10 15 20 25 30 Deaths/100,000Workers Industry Fatality Rates (per 100,000 Workers)* [CATEGO RY NAME]: [VALUE] [CATEGO RY NAME]: [VALUE] [CATEGO RY NAME]: [VALUE] [CATEGO RY NAME]: [VALUE] [CATEGO RY NAME]: [VALUE] Oil/Gas Fatalities (causes)* 7.2x higher Oil & Gas Worker* Average U.S. Worker *CDC statistics are through 2009; BLS through 2012 The  oil/gas  industry  is  one  of  the  most  dangerous  industries  in  the  world.      
  • 5. PFIE (NASDAQ) Where Is a BMS Used? 5 Profire’s  products  are  used  in  the  upstream  and  midstream  processes  of  the  oil/gas  industry  (see  red   arrows).   (Oil, Gas,Water, Chemicals & Sediment)
  • 6. PFIE (NASDAQ) What is a BMS? 6 }  A  high-­‐tech,  specialized   oilfield  thermostat   }  Monitors,  manages  &   reignites  flame     }  Controls  the  burner  flame   }  Ignites  burner  flames   }  Senses  flame  presence  and   flame  failure   }  Manages  fuel  to  increase  or   decrease  flame  intensity  (i.e.   heat  up  or  cool  down  vessel)   }  Can  be  managed  remotely   A  BMS  automates  inefficient  and  dangerous  tasks  with  an  efficient,  economic  system.    
  • 7. PFIE (NASDAQ) What Does a BMS Do? 7 }  A  BMS  uses  temperature  inputs  to   detect  whether  more  heat  is  needed  in   the  application.  It  then  manages  the   fuel  flow  accordingly.   }  The    BMS  also  detects  whether  a  flame  is   present.  If  it  detects  a  flame  failure,  it  will   reignite  the  flame   }  The  BMS  monitors  and  manages   temperature,  and  provides  re-­‐ignition   as  needed.   }  (            indicates  where  a  BMS  is  used)   Burner-­‐flames  create  the  heat  within  combustions  applications,  and  are  an  integral  part  of   effective  oil/gas  production  &  transportation.    
  • 8. PFIE (NASDAQ) What’s Driving Our Growth?   A  BMS  can  improve  company  efficiency,  compliance,  and  safety  for  oil/gas  companies.     8 With BMS Without BMS Economics •  The BMS quickly reignites the failed flame, and keeps the application within a temperature range set by the user. •  The application can be monitored remotely. •  Production continues with minimal interruption (BMS reignites flame). •  A worker must discover and reignite the extinguished burner flame.The worker then reignites the application manually. •  All application monitoring is done directly, on-site. •  Production can be interrupted for longer periods of time (worker reignites flame). Safety •  The BMS assumes the risk of reignition, reducing employee accident-risk. •  Employees assume the risk of reignition, which can lead to burns/explosions. Compliance •  The BMS can minimize gas emissions by quickly reigniting a failed flame. •  Raw gas is needlessly released into the atmosphere when flame fails.
  • 9. PFIE (NASDAQ) What Does the Industry Currently Use? 9 }  Currently,  companies  use   pneumatic  (i.e.  “air-­‐driven”)   systems  to  provide  very  basic   temperature  management   }  Requires  manual  re-­‐ignition   and  upkeep  (costly  and  time-­‐ consuming)   }  BMS  makes  companies  safer,   more  compliant,  and  more   efficient     }  Canada  already  requires  oil/ gas  companies  to  use  BMS   Current  industry  methods  are  generally  dangerous  and  inefficient.     Profire Installations* Profire Installations Potential Installations *estimated 2,000,000 + 20,000
  • 10. PFIE (NASDAQ) The Size of the Industry in North America 10 }  US  and  Canada  are  major  oil   and  gas  producers   }  There  are  about  1.3  mil.  oil/gas   wells  in  North  America.     }  About  45,000-­‐50,000  new   wells  drilled  each  year   }  Each  well  could  potentially   use  multiple  BMS  systems     }  US  projected  to  be  world’s   largest  oil  producer  by  2020   (IEA)   Oil  and  gas  supply  about  65%  of  all  U.S.  energy.   World’s Leading Natural Gas Producers World’s Leading Oil Producers Data drawn from US EIA, CIA, and Canadian Provincial Data
  • 11. PFIE (NASDAQ) Market Overview 11 }  Use  of  BMS  grew  quickly  after  Alberta  mandated  its  use  through  B.149.3-­‐10   }  Sales  were  mostly  regulatory-­‐driven;  many  basic  products  were  sold  to  simply  fulfill  regulation     }  Recently,  the  economic  and  safety  value  of  BMS  has  become  increasingly   realized  within  the  U.S.   }  Sales  have  grown  strongly  without  regulatory  pressure   }   Early-­‐stage  federal  regulations  affecting  oilfield  emissions  are  set  to  take  effect  in  2015  (“Green   Completion”)*     }  Market  is  still  served  by  very  few  companies  (four  major  players):   }  Profire  Energy  (US  &  Canada)   !  The  only  public  company  specializing  in  oilfield  BMS   }  ACL  (Alberta)   }  Platinum  (Texas)   }  Surefire  (New  Mex.)   The  large  BMS  market  is  growing  quickly,  and  is  currently  served  by  a  small  handful  of  companies.   *EPA, 2012.
  • 12. PFIE (NASDAQ) }  Our  primary  products  include:   }  PF  1800   }  A  simple  BMS  for  low-­‐BTU  applications   }  PF  2100  (flagship  product)   }  An  advanced,  versatile  BMS  for  a  variety  of  applications   }  PF1300  FIS   }  A  simple  ignition  system  (e.g.  for  use  with  flare  stacks)   }  Airplate   }  An  adjustable  airplate  that  meters  airflow  into  the  firetube   Product Line We  offer  a  number  of  combustion  management  technologies  for  a  variety  of  environments.     12
  • 13. PFIE (NASDAQ) }  Our  service  department   gives  us  real-­‐time,  valuable   feedback  about  the   industry’s  needs   }  Services  are  provided  by  all   Profire  offices,  and  include:   }  BMS  installations  &   maintenance   }  Combustion  optimization   (e.g.  gas  flow,  flame  quality,   air  flow,  etc.)   }  Flame-­‐arrestor  testing     Our  service  team  is  dedicated  to  customer  success,  and  are  expert  combustion  technicians.   Service 13
  • 15. PFIE (NASDAQ) Our Leadership Team Our  corporate  direction  begins  with  our  experienced  executive  team—with  a  strong  oil/gas   background.   15   Daren  J.  Shaw,  Board  of  Directors                        Mr.  Shaw  is  a  managing  director  of  Investment  Banking   at  D.A.  Davidson  &  Co.,  a  middle-­‐market  investment  bank  and   investment  brokerage  firm  with  $26  billion  of  assets  under   management  and  offices  nationwide.  He  graduated  from   Utah  State  with  a  degree  in  Accounting.        Ronald  R.  Spoehel,  Board  of  Directors                      Mr.  Spoehel  is  the  former  CFO  of  NASA  and  has  served   as  CEO  and  CFO  of  multiple  companies.    He  has  10  years  of   investment  banking  experience  in  energy  and  technology,   and  is  an  honors  graduate  from  the  Wharton  School  and   Moore  School  of  Electrical  Engineering.        Arlen  B.  Crouch,  Board  of  Directors                      Mr.  Crouch  is  the  former  CEO  of  Franklin  Quest  Co.   (now  FranklinCovey  Co.)  and  has  served  in  a  number  of   executive  and  management  positions,  including  VP  of  Merrill   Lynch  &  Co.  He  is  a  graduate  of  BYU,  where  he  studied   finance.       Stephen  E.  Pirnat,  Board  of  Directors                      Mr.  Pirnat  is  the  former  President/CEO  of  John  Zink   Company  LLC,  a  wholly  owned  subsidiary  of  Koch  Industries.     He  now  serves  as  a  Managing  Director  for  Quest  Integrity   Group  of  Team  Inc.    He  holds  a  BS  in  Mechanical  Engineering   from  the  New  Jersey  Institute  of  Technology.                            Brenton  W.  Hatch,  CEO  &  Board  of  Directors                      Previously  General  Manager  of  Titan  Technologies  (a   Canadian  oilfield  service  &  distribution  company)  and  CEO   of  Keaton  International.    He  is  particularly  experienced  in   operations  and  marketing  management,  and  earned  a   Bachelor’s  degree  in  Education  from  the  University  of   Alberta.                            Harold  Albert,  COO  &  Board  of  Directors                      Previously  managed  the  burner  division    at  Titan   Technologies,  and  Natco  Canada  doing  oil/gas  facility   commissioning.  In  addition  to  overseeing  company   operations,  he  also  manages  company  R&D  and  oversees  al   Canadian  operations.                 Andrew  W.  Limpert,  CFO  &  Board  of  Directors                      Previously  was  a  financial  &  strategic  advisor  for   investment  banks,  and  served  as  officer,  director,  and   interim  CEO  of  Ohr  Pharmaceutical.  Mr.  Limpert  earned  a   Bachelor’s  degree  in  Finance  from  the  University  of  Utah,   and  an  MBA  in  Finance  from  Westminster  College  in  1998.      
  • 16. PFIE (NASDAQ) Financials: Q3 FY 2014 (ended December 31, 2013) 16 Our  recent  financial  results  speak  to  our  ongoing  commitment  to  create  stakeholder  value.   Bal. Sheet Snapshot (Q3 FY2014) Cash:   $5,732,530   Net Tangible Assets: $23,767,322 Working Capital:   $17,739,486   Current Ratio:   6x   Long-Term Debt:   $0   LT Debt To Equity Ratio:   0   Shareholder Equity $20,283,037 Income Snapshot (Q3 FY2014) Revenues:   $9,530,837   Cost of Revenues:   $4,312,596   Gross Profit:   $5,218,241   Gross Margin (%):   55%   EBITDA* $2,157,160 EBITDA Margin (%)* 23% Operating Income:   $2,075,076   Operating Margin (%):   22%   Net Income (After-tax):   $1,206,306   Net Margin (After-tax) (%):   13%   *Reconciliation of non-GAAP measures to the most directly comparable GAAP measures appears on page 27 of this presentation.
  • 17. PFIE (NASDAQ) IR Statistics 17 }  Stock  Metrics   }  Price:  $3.29*   }  Market  Cap:  $157M*   }  EPS  (ttm):  $0.12   }  Avg.  Volume:  ≈  30,000/daily   }  Shareholder  Metrics     }  Shares  Issued  &  Outstanding:  ≈  47,829,276   }  Float:  ≈  13,655,468   }  %  Insider-­‐owned:  ≈  72%   }  %  Institutional-­‐owned:  ≈  3.6%   }  Total  shareholders:  ≈  950  (NOBO,  OBO  &  Of-­‐Record)   Our  growing  shareholder  base  has  historically  realized  gains  year-­‐over-­‐year,  with  the  prospect  of   benefitting  from  our    profitable  growth  in  a  large  industry.   *April 3, 2014
  • 19. PFIE (NASDAQ) Annual Revenues (& Guidance) 19
  • 20. PFIE (NASDAQ) Annual Net Income (& Guidance) 20
  • 22. PFIE (NASDAQ) Independent Analyst Coverage 22 }  Profire  is  covered  by  a  number  of  analysts,  including:   Research  Reports  for  Profire  Energy  are  available  from  a  number  of  analysts.   Company Analyst Type Maxim Group William Bremer Independent Sidoti & Co. Stephen McManus Independent Chardan Capital Markets Jim Mcilree Independent W.A.B. Capital Bill Block Independent
  • 23. PFIE (NASDAQ) Our Future 23 }  Consider  additional  domestic  offices,  distribution  agreements,  and   products     }  Pursue  expansion  of  our  international  distribution  to  new  countries   }  (e.g.  Russia,  India,  China,  Australia,  Brazil,  Mexico,  New  Zealand)     }  Develop  new  technologies  to  enhance/complement  our  current  product   line,  such  as:   }  Improved  valve  train  technologies   }  Improved  power  supply  in  oilfields   }  Enhancements  to  flagship  products   }  Continue  expanding  intellectual  property     }  Pursue  potential  acquisition  candidates  to  reduce  costs  and  enter  new   markets     By  pursuing  new  growth  opportunities,  establishing  new  relationships,  and  developing  new   technologies,  we  believe  the  future  is  promising  for  Profire  stakeholders.  
  • 24. PFIE (NASDAQ) Key Takeaways 24 }  Profire  is  largely  undiscovered   }  High-­‐tech  margins  in  a  strong,   proven  industry   }  Gross/Net  margins  typically   60/20%   }  1.3M  wells…  ≈$4  billion  market     }  Proven  ability  to  sell  systems   on  economic  merits   }  Profire  affords  opportunity  to   participate  in  oil/gas  market,   without  drilling  risk   }  Entering  a  phase  of  operating   leverage  and  execution   Profire  Energy  is  a  growing,  profitable,  and  debt-­‐free  oilfield-­‐tech  company.  Our  products  improve   the  industry’s  efficiency,  safety,  and  compliance.     $5,912,350 $8,033,926 $15,925,213 $16,887,267 $34,000,000-- $35,000,000 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 2010 2011 2012 2013 2014 TOTAL ANNUAL REVENUES (FY)
  • 25. PFIE (NASDAQ) }  Investor  Relations  department   }  Nathan  McBride   }  P:  (801)  701-­‐2502   }  E:  nmcbride@profireenergy.com       }  Website  (www.ProfireEnergy.com)   }  Investor  presentation   }  Investor  packet   }  Up-­‐to-­‐date  financials  &  charts   }  Subscribe  for  updates  on  our  PR  page   }  Learn  about  our  industry  &  products   Resources Our  investor  relations  department  is  happy  to  answer  questions  about  our  industry,  company,  or   financials.     25
  • 26. PFIE (NASDAQ) Igniting  New  Possibilities   26   ®PROFIRE  ENERGY  INC.  2013  ALL  RIGHTS  RESERVED.
  • 27. PFIE (NASDAQ) Appendix 27 }  This presentation refers to the non-GAAP measures of EBITDA and EBITDA margin.The reconciliation of such Non-GAAP measures to GAAP is provided below: }  EBITDA = Net Income + Income Tax Expense + Interest Income – Interest Expense + Depreciation }  $2,157,160= $1,206,306 + $870,625 + $1,544 - $0 + $78,685 }  EBITDA Margin= EBITDA/Total Revenues (given as a %)