Genius Brands International provides children's entertainment content across multiple platforms. It owns established brands like Baby Genius that have found success in television, online, mobile, and consumer products. The company aims to produce content that is both entertaining and enriching for kids. It has an experienced management team with decades of experience in the children's entertainment industry. Genius Brands sees opportunities to expand its brands internationally and introduce new content partnerships with figures like Warren Buffett, Thomas Edison, and Stan Lee.

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Andy Heyward, Chairman & CEO
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There is a most unusual sector that exhibits
extraordinary and timeless characteristics...

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Consider the following facts:

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Consider the following facts:

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Consider the following facts:

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Animated content is an evergreen and
lucrative business that transcends generations,
borders and trends.

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Cartoons from 50 years ago are still among
the most popular properties featured on the
newest distribution platforms.

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Media is ubiquitous in kids’ lives.
There has never been a better time to be in the
business of providing content for kids.

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Children (< age 9) spend 35 hrs/wk consuming various
forms of media, a 7% increase or an additional 2.2 hrs
since 2009.
• TV usage is up 12% versus nine years ago.
• 75% of kids say they watch short-form video on their “iDevice.”
• 27% of kids’ daily media consumption is spent playing games.
(Source: Nickelodeon, November 2013)

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Kids consume media on an increasing variety of devices.
• 40% of all families own a tablet, up from 8% 2 yrs ago.
• Tablet usage is now 8% of their daily media consumption.
• 72% of children under 8 have used a mobile device, and 38% of
children under 2 have used one – twice as many kids as 2 yrs ago.
• The average amount of time children spend using mobile devices
has tripled.
(Source: 2013 Common Sense Media)

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There is more need and more opportunity
for quality content than ever before.
Genius Brands International serves an
underserved niche in the marketplace:
Content with a Purpose.

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Content with a Purpose
Genius Brands International is dedicated to
providing content that is as entertaining as it
is enriching for kids, produced purposefully
in multiple formats for today’s digital child.

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Broadcast
Online
Mobile/
Tablet
Video On
Demand
Subscription
Services
Games/
Activities
Consumer Products
Publishing, Toys, Electronics, Music, Apparel, Apps,
Soft Goods, Hard Goods
Our business is:
Content with a Purpose for a Multi-Media Generation

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Children’s Entertainment Veterans
Genius Brands’ management has been entrenched in the kids entertainment
business for nearly 30 years and have established relationships across the food
chain.
Latin America
iTunes

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®
Relaunch

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• 80% brand recognition among Moms
• 500 songs; 125 music videos
• Over $40M in retail sales of Baby Genius®
toys (2009-2010)
• 10M Baby Genius® DVDs/CDs sold in more
than 8,000 retail locations
• #1 children’s on-demand property on Baby
Boost channel on Comcast; 60M+ downloads
and over 500,000 VOD users/month
• iTunes: Over 500,000 downloads
• YouTube Channel: Over 15M views and
over 600,000 views/month; over 10,400
subscribers
®

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Coming Soon:
Expanded distribution
• New Online Streaming Service
• New distribution with Comcast, Amazon and more

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Coming Soon:
Expanded merchandise program

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Coming Soon:
International expansion

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Warren Buffett’s Secret Millionaires Club
An animated series created and starring Warren Buffett who helps kids
understand the world around them. It’s not about reading a balance sheet, it’s
about inspiring kids to form healthy habits from an early age.

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Thomas Edison’s Secret Lab
A new animated series in development to inspire kids in science and math and
embrace the entrepreneurial spirit of one of the most inspirational inventors of
our time, Thomas Edison.
TM

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Stan Lee in Stan Lee’s Mighty 7
In partnership with the superhero creator of all superheroes, this new animated
feature length trilogy features Stan Lee as a character for the first time in this
animated, “comic book reality series,” featuring Stan Lee himself.

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Stan Lee Comics is a partnership among Stan Lee’s POW! Entertainment, Genius
Brands, and Archie Comics to create original superhero properties for a worldwide
audience, brought to life through film, television, online, publishing, and retail.
Together, the partners have several new properties in development. Stan Lee is the
legendary co-creator of some of the most famous superheroes including Spider-
Man™, The Hulk™, X-Men™, The Fantastic Four™, Thor™, Daredevil™, Iron Man™
and The Avengers™. His characters have sold more toys, video games, and general
merchandise than Power Rangers, Ninja Turtles and Pokemon.

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Introducing Pascualina -- the charismatic, stylish, cosmopolitan trendsetter that
every tween girl aspires to be!

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Martha Stewart’s Martha & Friends
An animated series that inspires creativity through crafting and cooking.

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Gisele Bündchen’s Gisele & the Green Team
An animated series inspiring “girl power” and the importance of protecting the
universe.

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Investment Profile
• Experienced management
• Strong brands
• Rich and robust pipeline of new content coming to market
• Evergreen intellectual property
• Limited risk
• Huge potential upside

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Management Profile
Andy Heyward
Andy Heyward is a multi-Emmy
winning producer of children’s
entertainment, who has made more
episodes of kids television than any
other producer. As former Chairman
and CEO of DIC Entertainment,
and now Co-President and CEO
of A Squared, he has produced
over 5,000 episodes of award-
winning children’s programs, most
of which are household names. Some of Andy’s
past work includes Ghostbusters, Inspector Gadget,
Strawberry Shortcake, Alvin and the Chipmunks,
Care Bears, Super Mario Brothers, Hello Kitty, Sonic
the Hedgehog, Captain Planet, G.I. Joe, Madeline,
Sabrina the Teenage Witch, Liberty’s Kids, Carmen
Sandiego, the Archies and dozens more. Andy has
had numerous industry recognitions, including 2
Emmys, 9 Emmy nominations, 2 Humanitas Awards,
2 Cable Ace Awards, 5 Golden Reel Awards, 3
Environmental Media Awards, 1 New York Television
Festival Award and a National Education Association
Award among others.
Amy Moynihan Heyward
Amy is a brand-creation
executive who has spent
more than 20 years creating,
managing and launching
some of the most valuable
brands in the world. As one
of the original members of
Disney Cruise Line, she was
an integral part of the creation
of this successful Disney
business. As Director of Global Marketing
for McDonald’s, she helped to grow its
young adult business while managing brand
consistency among cultures and countries.
Earlier in her career, she was responsible for
sponsorships and promotions for Hasbro Toys,
and a part of the launch of a new theme park,
a many new rides and attractions for Universal
Studios Florida. Prior to creating A2 with Andy,
she was VP of Marketing at the Los Angeles
Times.

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Management Profile
Greg Payne, Legal
Gregory Payne, a graduate of Dartmouth College
and Stanford Law School, spent 10 years in
corporate law on Wall Street with the New York
law firm of Donovan Leisure Newton & Irvine
and in Washington D.C. with McKenna Conner
& Cuneo. Leaving the East Coast in 1986, Greg
took a position with then-small animation
producer DIC where he rose to Executive Vice
President of Legal and Business Affairs. Greg
oversaw all Legal, Administration, Music and
Operations matters for the studio. Leaving DIC
in 1999 to set up his own private legal practice,
he specialized in entertainment and corporate
law with clients such as DIC, Cartoon Network,
The Gotham Group, Nippon TV, Production I.G.
Ltd, ReelFX Inc., Technicolor Digital Productions,
Aniplex, Ltd, Dimensional Branding Group,
among others. Greg’s experience spans from
negotiating production and talent agreements
to labor relations, corporate mergers and
acquisitions and real estate matters.
Matthew Kornberg, Finance
Kornberg joins Genius Brands International from
BDO USA, where he served as an assurance
associate. In that capacity, Kornberg was
responsible for detailed testing, analytical
analysis, and financial statement preparation
for clients across varied industries. He also
handled VC valuation models,stock and debt
issuance, international financial statement
consolidation, quarterly and annual reports of
Issuers, internal control designand testing, and
employee benefit plans. Previously, Kornberg
held various positions in Finance and Business
Development with such companies as InTheMO.
com Interactive Marketing, The Ozurovich Group,
Kayne Anderson Capital Advisors, Ticketmaster
Entertainment and Overbrook Entertainment.
Kornberg earned his Master’s degree in
Professional Accounting from the University of
Texas at Austin, McCombs School of Business
after completing his undergraduate degree in
Economics at University of Southern California.

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Management Profile
Mark Young, Production
Mark Young is an Emmy winning producer, director,
and writer. Mark previously was Executive Producer
at MGM Animation, responsible for story editing 48
half-hours of the syndicated series The Pink Panther,
co-writing and producing the theatrical All Dogs Go
To Heaven II, developing the home video feature
Babes in Toyland, as well as a range of live action
specials, series and direct-to-video features. Before
MGM, Mark worked as Senior Vice President of
Development and Programming, story editor and
writer at Hanna-Barbara where he worked on series
including The Jetsons, Jonny Quest, The Addams
Family, as well as the Emmy Award-winning animated
primetime special The Halloween Tree.
Mike Maliani, Production
Mike Maliani oversees all creative development and
production endeavors at Genius Brands. Prior to that,
Mike was Chief Creative Officer for DIC responsible
for all creative work, including design, development,
production, writing, talent, music, programming, and
advertising. Mike previously worked with Disney,
Marvel, Hanna Barbara, and Warner Bros animation
in various production capacities. He is the recipient
of numerous industry recognitions, including Emmy
awards, Cable ACE Awards, Golden Reels, Humanitas
and Environmental Media Awards.
Eunice Ahn, Creative Director
Eunice Ahn brings 14 years of graphic design
experience to her position as Creative Director.
While working for Rolls-Royce Civil Aerospace,
she designed numerous marketing materials and
managed airline customer relationships in Europe.
She was also an Art Director for a graphic novel
series. She has a Bachelor of Business Administration
from the University of Michigan Stephen Ross
Business School.
Mike Medlock, Business Affairs
Mike Medlock has pursued a twin career path for
more than 25 years. In the corporate world, he’s
worked in Business Affairs at DIC Entertainment,
Cookie Jar Entertainment and now Genius Brands.
In the creative world, he’s an Emmy-nominated
producer and award-winning videographer/
editor, as well as a computer animator and special
effects artist, and he has writing credits ranging
from “Star Trek: The Next Generation” to animated
series such as “Buzz Lightyear of Star Command,”
“Disney’s Hercules” and “Where on Earth is Carmen
Sandiego?”

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