Rachel Bishop is developing a clothing line called Wild Heart targeted towards women ages 25-35 in southwestern US states making $35,000-$80,000 annually. The line takes inspiration from horses and the Southwest, featuring fabrics like cotton sheeting and twill in colors like turquoise and blush. Proposed items include shirts and jeans with details like embroidery. Cost sheets show per unit costs of $27.93 with 40% profit margin yielding $39 selling price. A postcard will promote the line and National Wild Horse Association mission.

1. Wild
Heart
Garment Development
Assignment
Final
Presentation
Rachel Bishop
rebishop6@yahoo.com
(858)335-5521

2. Designer Information
Rachel Bishop
rebishop6@yahoo.com
2250 W Elizabeth St.
Apt 1321
Fort Collins, CO 80521
(858)335-5521

3. Inspiration
Board

4. Target Market Definiti
 Age: 25-35 years old
 Gender: Female
 Geographic Location:
Southwestern states in the USA
 Income: middle to upper class,
making $35,000-$80,000 annual
income

5. Target Market Inspirat

6. Color Chips
Adobe Blushin’ Rough These Ole’
Grande Cowgirl Around Boots
the Edges
Santa Fe Some Like Turquoise
Sunset It Hot Nugget

7. Twill Weaves
Rough
Some
Around
Like It
the
Hot Twill
Edges
Twill
Adobe
Grande

8. Plaids & Stripes
Desert Prickly Sedona
Sky Pear Red Rocks
Stripes Stripes Stripes
Desert Prickly Sedona
Sky Plaid Pear Plaid Red Rocks

9. Scanned Fabric
Tooled Leather
Pattern
100% cotton
Navajo
Pattern
100% cotton

10. Tech Sketch-Shirt
Front Back

11. Tech Sketch-Shirt Colo
Front Back

12. Tech Sketch-Shirt Colo
Front Back

13. Tech Sketch-Shirt Colo
Front Back

14. Tech Sketch-Jeans

15. Tech Sketch-Jeans Co

16. Cost Sheet
A M 110 Garment Development
Assignment Cost Sheet
Date 11/17/2011 Completed By Rachel Bishop Style Number #12
Line Category Item Description Color Yield Cost/Unit Cost Total Unit Cost
1 Main Fabric Burlington Cotton Sheeting White 2.25 1.75 3.9375
2 Piece Goods Interfacing Swift Interfacing White 0.34 0.5 0.17
3 Total 4.1075
Item Description Color Yield Cost/Unit Cost
4 C&C T-60 White 22 0.02 0.44
5 C&C T-40 White 100 0.01 1
6 Trim, Findings and C&C 16L-2 eye button White 8 0.025 0.2
7
8
Materials US Embroider
US Embroider
Flag Level
Flag Level
White
White
1
1
0.1
0.5
0.1
0.5
9 Total 2.24
Activity S.A.M. Rate Total Direct Labor
10 Cutting 0.45 $10.00 $4.50
11 Sewing 1.5 $8.00 $12.00
12 Direct Labor Pressing 0.15 $8.00 $1.20
13 Inspection 0.1 $8.00 $0.80
14 Total $18.50
Cost Center Unit Cost/Unit Cost
Overhead
15 Flat Rate 1 $2.00 $2.00
16 Total $2.00
Item Description Yield Cost/Unit Cost
17 Box 1 $1.00 $1.00
18 Plastic Bag 1 $0.02 $0.02
19 Shipping and Hangtag 1 $0.02 $0.02
20
21
Packing Expenses Mailing Label
Tape
1
1
$0.01
$0.03
$0.01
$0.03
22 Total $1.08
23 Total Cost $27.93
24 Profit Analysis Net Profit (40% of Cost) $11.17
25 Selling Price $39.10
$39.00

17. Background for Postcar
National Wild Horse
Association
“Preservation of the Born Free”
The National Wild Horse
Foundation (NWHA) is a non-
profit organization that was
established in 1971 after the
government passed the “Wild Free
Roaming Horses and Burros Act,”
protecting wild horses and burros
from capture, branding,
harassment or death. Its mission

18. Promotional Postcard Fr

19. Promotional Postcard B

20. Conclusion/Personal Sta
My name is Rachel Bishop. I am a
Junior at Colorado State University
studying apparel merchandising. I
enjoy creating artwork and design
that plays with peoples’
imaginations. I am inspired a lot by
the beauty and purity of nature.
For my clothing line Wild Heart, I
was especially inspired by my love
of horses and as well as by my
favorite places in the Southwest:
Santa Fe, NM; Sedona, AZ; and

21. Thank
You!

22. References
Images:
Horrses 1: http://pixdaus.com/pics/1256512569SlFtUIN.jpg
Barn: http://upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Barns_grand_tetons.jpg/284px-
Barns_grand_tetons.jpg
Pinto: http://www.wildshots.com/Pinto_Stallion.jpg
Door: http://www.fodors.com/contest/new-mexico/winners/new-mexico-grandprize.jpg
Building:
http://t1.gstatic.com/images?q=tbn:ANd9GcT1D7GcSp5gTYWbR6e5ns0tWsBzebxclRkDyO2ftHYBxTXg
pzmcW2a
Turquoise: http://www.skj-jewelry.com/photos-big/gemstone_beads/turquoise/tq1-2.jpg
Sunset: http://www.pictureninja.com/pages/united-states/arizona/sedona-sunset-colorful.jpg
Vintage Cowgirl: http://www.art-e-zine.co.uk/vikelly21.jpg
Cowgirl: http://www.designsbypat.com/designsbypat/images/items/2010cowgirlnov_F.jpg
Bracelets: http://www.prestoimages.net/store30/rd5921/5921_page44402.jpg
Boots: http://www.spunsugarsuite.com/wp-content/uploads/2011/10/wedding-boots-
undertherainbow.jpg
Sarape: http://www.pocascosasarts.com/Assets/nuevasphotos/nuevaslarge/nuevasphotoslarge_3-22-
11/sarape2bluecenter.jpg
Turquoise jewelry: http://www.vintage-turquoise-jewelry.com/Vintage-jewelry-01f.jpg
Girl Pic 1: http://fashionstyleclothingblog.files.wordpress.com/2011/07/17-western-
shirts2.jpg?w=350&h=531
Girl Pic 2: http://3.bp.blogspot.com/-WBWfFC-
MYwE/TYtVTn9fJEI/AAAAAAAADXQ/81kFvLvke1k/s400/modlrg_01.jpg
Girl Pic 3: http://sapnamagazine.com/wp-content/uploads/2009/04/western-sapna-2.jpg
Girl Pic 4:
http://2.bp.blogspot.com/_q2h7mR462H0/S_PEn9Ztc2I/AAAAAAAAC_A/Zeh9pYhH7n0/s1600/Wester
n
Girl Pic 5: http://1.bp.blogspot.com/-
3js5mWiAeyA/Tmly9eGohOI/AAAAAAAABU0/MfJzeYTsEbg/s1600/freshgameday.jpg
Girl Pic 6: http://www.dreamstime.com/teen-girl-wearing-jeans-and-cowboy-boots-
thumb15279071.jpg
Information: