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Tipping Point Update September 2009
Agenda ,[object Object],[object Object],[object Object]
What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it work?   Ad network Travel site Ad  space eCommerce site Ad  space Blog  Ad  space News site Ad  space Sport site  Ad  space
It’s all about the data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it work? ,[object Object],[object Object]
Who? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results & new directions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Snippets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Snapshots
Google forms VERY good use interface Easy to email out and view compiled results Entire process approx  3 minutes! I could change themes easily; but couldn’t see an easy way to brand or create my own theme.  Is this potential revenue?
Redbeacon wins TechCrunch50 Natural language search admired, eg “cupcake maker” > bakers Not just listings – vetted providers; online appointments
Google Labs  FastFlip Enlarge & flip through ful magazine pages Ad revenue shared with publisher in return for full-page access
Bing  image search rocks Very easy to filter by pic type, content etc
GoogleMaps addition Real time traffic flow added – based on speed of mobile phones Aus is the 4 th  country online (after USA, UK, France)
Nation of Go  – tyre makers go social Users upload pics, trip details from mobile phones
Chyngle local apps for mobiles Eg use local app to find the nearest stadium toilets Or order pizza from the stand… delivered to your seat!
Next time…. ,[object Object],[object Object]

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Tp200909

  • 1. Tipping Point Update September 2009
  • 2.
  • 3.
  • 4. How does it work? Ad network Travel site Ad space eCommerce site Ad space Blog Ad space News site Ad space Sport site Ad space
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Google forms VERY good use interface Easy to email out and view compiled results Entire process approx 3 minutes! I could change themes easily; but couldn’t see an easy way to brand or create my own theme. Is this potential revenue?
  • 13. Redbeacon wins TechCrunch50 Natural language search admired, eg “cupcake maker” > bakers Not just listings – vetted providers; online appointments
  • 14. Google Labs FastFlip Enlarge & flip through ful magazine pages Ad revenue shared with publisher in return for full-page access
  • 15. Bing image search rocks Very easy to filter by pic type, content etc
  • 16. GoogleMaps addition Real time traffic flow added – based on speed of mobile phones Aus is the 4 th country online (after USA, UK, France)
  • 17. Nation of Go – tyre makers go social Users upload pics, trip details from mobile phones
  • 18. Chyngle local apps for mobiles Eg use local app to find the nearest stadium toilets Or order pizza from the stand… delivered to your seat!
  • 19.