The magazine uses a bold black masthead that is hidden by the main feature photograph to draw attention to the cover story. Mini exclusives above the headline also entice readers to buy the issue. A gradient background gives the magazine a classic look that sinks into the featured photograph. Advertising a free CD and eye-catching red and blue tags are used to attract audiences like other magazines.

1. The masthead is bold and black but the main feature
photograph hides the masthead. This is effective as Also above the headline are mini exclusives that
it highlights the main feature. attract the reader to buying the magazine.
The main
feature has a
different text
and the
The gradient in the
biggest text
colour of the
this is eye-
background helps
catching and
the magazine look
attracts the
classic as the
reader. Also
gradient sinks into
the main
the picture.
singer is
wearing
clothes that
complement
the colour
scheme, red
blue and grey.
Like NME, MOJO
is also advertising
a “free CD” this is
also a huge
selling point it The exclusives
attracts the attract
reader. A lot of readership
magazines use and the red
this to attract and blue tags
their audience. are eye-
catching.
The text is mostly the same size except the
main feature and the text is also very similar
in font. This makes it easy to read and also
The colour scheme for MOJO is blue white grey and red. Also like NME the very simple.
magazine looks simple and classic. The red and blue look eye-catching
against the grey and white grabbing the reader’s attention.