This slideshow describes an intensive program that immerses participants in Silicon Valley culture.

1. +
YouNoodle Entrepreneurship Immersion
Summer Camp
San Francisco, CA
June 6 – July 1, 2011

2. Objectives and Background
Objectives:
Program components:
ü Theory and Practice
1) To immerse students in the Silicon Valley ü Startup Visits
ü VIP Networking
entrepreneurial culture
ü Mentorship
2) To teach students the fundamentals of high tech ü Weekend Excursions
entrepreneurship as pioneered in Silicon Valley
3) To connect students to resources, and to thought Tools and delivery:
leaders and serial entrepreneurs
ü Curriculum designed and
delivered by Fenwick and
4) To help build startup projects by the end of the West Consulting Professor at
course.
Stanford
ü Book “Gear-up.” new
multimedia and interactive
book by former Managing
Director at Skype

3. YouNoodle Background
YouNoodle is a San Francisco based company
specialized in designing and implementing Over 300 universities and
entrepreneurship groups have
entrepreneurship programs. YouNoodle works with
governments (e.g. Chile, Singapore, Denmark) as well used YouNoodle’s technology,
including Berkeley, Stanford,
as top Fortune 500 companies (e.g. Intel, IBM,
Microsoft) in building the next generation of Duke, Yale, and Princeton
entrepreneurs.
Located in the heart of the elite network of Silicon
Valley, YouNoodle has access to the best The company is funded and
entrepreneurial know-how, people and resources in advised by some of the
the bay area. YouNoodle was originally founded by world's foremost Internet,
organizers who lead programs at Stanford and technology, investment and
Oxford Universities with the intention of connecting news innovators, including the
and scaling up business competitions on campuses.
first angel investor behind
Facebook and both
cofounders of PayPal.

4. Program Description
Theory:
Networking:
ü Designed and delivered by Fenwick and West
Consulting Stanford professor Tom Kosnik and ü Weekly VIP events to meet
supplemented by guest speakers including tech experts, potential teammates,
venture capitalists, and serial entrepreneurs.
investors, and advisors
ü “Gear-up” is an interactive framework authored by a ü Visits to iconic startups,
Stanford Professor and an early Managing Director at incubators and university
Skype. This innovative teaching tool will be launched for programs
the first time to students during the camp. It will help
students to transform your idea into a high-potential
venture in real time.
Practice:
Fun:
ü Teams work on startup projects over the course of the ü Hackathon weekend
program and learn interactively. Mentors and mock project building
judges provide honest feedback every week
competition
ü Weekend excursions to
Bay Area sites and team
building activities

5. Theory
June 6: Course Overview and Intros,
June 14: Intellectual Property, How
Silicon Valley Key Frameworks and
to Create, Leverage and Defend
Overview of “Gear Up”
your IP
June 8: Building the Startup Team,
June 17: Venture Finance
Creativity Improvisation
Workshop
June 10: Business Models and Key June 20: Project Presentations and
Metrics. From Idea to Opportunity and
Venture Capital Panel
Customer Development, June 24: Social Entrepreneurship
Entrepreneurial Marketing
and Careers
June 13: Incorporation, Term Sheets and June 27: Final Team Presentations
Cap Table
July 1: Course Summary and Final
Presentations

6. Gear-Up – The “UnBook”
“Gear Up” is a framework that will
help you to transform your idea into a
high-potential venture in real time.
Our Top 10 gears are the most critical
components to launch a high-potential
company. Behind each gear is a set of
models, tools, and frameworks.
Everything in this book and the virtual
wall behind it has been tested in the
trenches by entrepreneurs around the
world. The gears are all connected to
each other. You know what that
means! They all have spin, they have to
be in sync, and they have to be
connected. Gear Up is based on over
Authors:
75 years of experience in working
Jonas Kjellberg, former Managing Director at Skype
with and teaching two generations of
Tom Kosnik, Fenwick and West Consulting Stanford Professor
global entrepreneurs.
Lena Ramfelt, co-founder Gear Up Ventures

7. Key instructors
TOM KOSNIK
REBECA HWANG
ü Fenwick and West Consulting Professor, Stanford ü Chemical Engineer, Civil and Environmental Eng., MIT PhD
Technology Ventures Program (STVP), at Stanford Candidate, Social Network Theory and Water, Stanford
School of Engineering.
ü Lectures High Tech Entrepreneurship, Stanford University
ü International Advisor for National University of ü Lead Organizer, Social e-challenge Competition at Stanford
Singapore Entrepreneurship Center
ü Co-founder, Clean Tech Open Competition
ü Cofounder of Gear Up Ventures
ü Advisor, Imagine H2O
ü Teaching: Global Entrepreneurial Marketing, Technology ü Co-Founder of the Consortium of Social Entrepreneurship
Entrepreneurship, New Venture Creation, and and Education (SEEC).
Entrepreneurial Thought Leaders Program. He taught ü Judge, World Bank Competition
Marketing at Harvard Business School from 1985-89, ü Co-author book, Female Immigrant Entrepreneurs: The
and launched HBS’s Entrepreneurial Marketing course Economic and Social Impact of a Global Phenomenon.
in1995-97.
ü Worked 4 years in IP and tech transfer
ü Has served as a leadership coach and advisor to ü Holds 2 patents, one pending
hundreds of entrepreneurial leaders and teams from ü Winner, MIT Ideas Prize, Lemelson Prize, Junior
1980 to the present.
Achievement Competition, Finalist, MIT 100K
ü Clients include:; Apple Computer; Applied Materials;
ü Speaker on university entrepreneurship for Ministry of
HP China, ; Ernst Young, IBM; Microsoft and over 50
Education in Denmark, University University of Zaragoza
startups.
in Spain University of Porto, in Portugal University EAFIT
ü Education: BA, History/International Relations, Duke in Colombia, EnterPrize Puerto Rico, IEEE Egypt, Tech de
University (1972), MBA, University of Virginia (1977), Monterey Mexico, IIT India, Global Startup Workshop in
Ph.D., Stanford Graduate School of Business (1986).
Buenos Aires, Norway, Spain, South Africa and Iceland,

8. Practice
Practice: Teams work on startup
projects over the course of the program
and learn interactively.
ü Team work in startup projects
ü Mentorship by Silicon Valley luminaries
ü Piching to investors
ü Elevator pitches and tips on networking
ü Tons of feedback
ü Innovation workshop and hackathon

9. Startup Visits
Incubators:
Startups:*
Plug and Play
Founders Den
500 Startups
Twitter
Yammer
i/o Ventures
Google
Formspring
The Hub
Zynga
Quora
TechBA
Square
Box.net
Tesla
Tapulous
Better Place
Eventbrite
Universities:
Stanford University
* At least 4
startup visits to companies on this list or UC Berkeley
of similar caliber
USF

10. Networking Events
Networking Events: Opportunities to meet
and practice meeting potential teammates,
investors, and advisors:
June – 9 Meetup
June 11-12 - Hackathon
June 15 - Meetup
June 22 - Meetup
June 30 - Cocktail Reception
Xbox and Kinects will be raffled at events

11. Weekend Excursions
Weekend Excursions: Day trips to beautiful Bay Area sites and a chance to
bond with fellow students in a fun and relaxed setting.
White Water Rafting and
Orientation (Weekend 1)
San Francisco City Tour (Weekend 3)
Napa Valley Tour (Weekend 4)

12. Hackathon
Hackathon: Intense project-building event
held in San Francisco.
Focuses on building a web or mobile application
which could form a basis of a credible business
over the course of a weekend. The weekend
brings together people with different skill sets to
build applications and develop a commercial case
around them.

13. Student Residences

14. Student Residences - Directions
Included in the room price are full-choice
Monroe Residence
American-style breakfasts and tasty, four-course Club
dinners served Monday through Saturday, with a 1870 Sacramento Street
continental breakfast and hearty brunch offered San Francisco,
every Sunday.
CA 94109-3598
(415) 474-6200
The Monroe affords as much privacy, or
company, as you choose—with a television
lounge, billiards room, study room, and laundry
room available to guests. WiFi (54Mbps) is
available for FREE. On winter's days, many enjoy
reading and chatting by the polished mahogany Check-in: June 3, 2011
fireplace, a gracious reminder of historic San
Francisco.
Check-out: July 1, 2011
Complimentary maid service is also provided.

15. Fun in San Francisco
Dancing: Lessons at a San Francisco venue.
Beach: Half Moon Bay
Pub Quiz Night: Teams answer trivia in a light-hearted competition
Giants Game: Tour of ATT Park and a baseball game

16. Summary for benefits
ü Best Curriculum: a combination of theory and
practice designed and delivered by Stanford ü Incredibly Fun - San Francisco has a lot to offer:
Faculty and by Silicon Valley entrepreneurial beaches, mountains, wineries, a cosmopolitan city
celebrities and by experts in entrepreneurship in with great character and night life.
Latin America
ü More affordable: similar programs cost a
ü Project-based: students will finish the program minimum of $11,000 per student (which does
with a startup project, a team and feedback and not include startup visits or fun activities)
validation from Silicon Valley luminaries
ü Widespread impact and social capital value: this
ü Full immersion in Silicon Valley culture and best program is not just another class students will
practices: students will visit real startups (those take. Each student will come back with a
that will likely become the next Facebook) and knowledge, know-how, a project reviewed by
famous startups (e.g. Twitter). VIP networking those who made Silicon Valley happen and
events and mixers that are by-invitation-only will possibly, leads for funding and advisors. Each
plug students in the heart of the entrepreneurial student will become an evangelizer that will
elite in the bay area, which will result in long- contribute to strengthening the local
lasting bridges
entrepreneurial ecosystem

17. Budget
MANDATORY:
Weekend activities
(optional) includes
Tuition:
orientation weekend, team
Includes lectures, mentorship, startup visits,
building NAPA, city and beach
networking events and afternoon workshops
and hackathon
and white water rafting
tour
US$ 1000/student
US$ 2500/per student
Accommodation:
June 3-July1, 2011
Extras:
Flight (students are responsible to
At Monroe Residence Club.
book their own flights to SFO)
Includes breakfast, dinner, maid services and
Book “Gear Up” - US$69.45
Wi-Fi
Lunch and local
US$ 1000/per student
transportation, entertainment

18. How to Sign Up
ü Only a few spots left!
ü Any students, entrepreneurs and program
managers can sign up
ü Email rebeca@younoodle.com to register
ASAP and indicate:
1) if you are interested in weekend events
2) Whether you are a student, young professional or
program manager/educator
3) Preferred payment method (paypal or wire transfer)
ü Make flight and VISA arrangements