2. Äripäev – Estonian Business Daily
Published 5 days a week.
Owned by Swedish Bonnier family.
Published for more than 23 years.
Investigative desk: 5 reporters.
News desk: 13 reporters.
Online-site: www.aripaev.ee.
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3. About the Story
The directors of Estonian Road
Administration (ERA) enjoyed
ski vacations and Motor Shows
at taxpayers’ expense for years.
The spending had no limits.
By now, the head of ERA has
resigned, three more executives
have been forced to leave.
Five officials had to pay back
about EUR 1,500 each for one
single business trip.
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4. Tip 1: Always Give Your Source a Chance
Strange anonymous e-mail? It’s worth responding to!
If possible, meet your source personally.
The result: 1-2 hours wasted… or the story of your life?
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5. Tip 2: Win Trust and Protect Your Source
Always keep your promise.
Pay attention – if you don’t ask, you won’t get answers.
Stay in control!
Don’t talk about your source and keep low profile until
your story goes public.
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6. Tip 3: Don’t Wait if There’s No Time
Don’t wait for your source, use all
the public data. Search, search,
search.
Be ready to follow your story
IMMEDIATELY.
Trust your gut feeling and convince
your boss to do the same.
One photo could tell more than
1000 words. And don’t forget video
camera!
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7. Tip 4: Easy Is Brilliant
Use brainstorming.
Prefer simple.
Think like the “heroes” of
your story…
…but be ready for big
surprises!
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10. Tip 6: Don’t Be Afraid of Preventive Actions
The greater the story you have, the bigger is someone’s ambition to prevent it from
being published.
Preventive press-release – set your first agenda and be ready for quick changes.
Save the best details for your big story if possible (online vs paper).
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11. Tip 7: Keep Up Your Story
Promote your story before
publishing.
Plan follow-ups. Dominate.
Be open to all hints.
Support your story with
editorials.
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