Analysis of readership and engagement for 50 online news titles by Adam Parker, RealWire, www.realwire.com and Andrew Smith, Escherman, www.escherman.com (ten titles for each of UK Nationals, Busienss, Marketing, Technology and Consumer were analysed)

1. Average UK views per Google indexed url per month
(UK National Press sites)
600
500
400
300
200
100
0
Express Mail Mirror Daily Star
Telegraph News Of The The The Financial The Sun UK Nationals
World Guardian Independent Times Average
Source : www.showmenumbers.com / blog.escherman.com
Source : Adam Parker, RealWire, www.showmenumbers.com and Andrew Smith, Escherman, blog.escherman.com

2. Average time spent per page by UK visitors in seconds (UK National Press
sites)
180
160
140
120
100
80
60
40
20
0
Express Mail Mirror Daily Star Telegraph News Of The The Financial The Sun UK
The World Guardian Independent Times Nationals
Source : www.showmenumbers.com / blog.escherman.com Average

3. Percentage of views that are from the UK (UK National Press)
80%
70%
60%
50%
40%
30%
20%
10%
0%
Express Mail Mirror Daily Star Telegraph News Of The The Financial The Sun UK
The World Guardian Independent Times Nationals
Source : www.showmenumbers.com / blog.escherman.com Average

4. Average UK views per Google indexed url per month (Business sites)
90
80
70
60
50
40
30
20
10
0
The Management Real Business Reuters UK Startups Businesszone Business is4profit Growth Fresh Business
Economist Today Wings Business Business Average
Thinking
Source : www.showmenumbers.com / blog.escherman.com

5. Average time spent per page by UK visitors in seconds (Business sites)
250
200
150
100
50
0
The Management Real Business Reuters UK Startups Businesszone Business is4profit Growth Fresh Business
Economist Today Wings Business Business Average
Thinking
Source : www.showmenumbers.com / blog.escherman.com

6. Percentage of views that are from the UK (Business sites)
120%
100%
80%
60%
40%
20%
0%
The Management Real Reuters UK Startups Businesszone Business is4profit Growth Fresh Business
Economist Today Business Wings Business Business Average
Thinking
Source : www.showmenumbers.com / blog.escherman.com

7. Average UK views per Google indexed url per month (Marketing sites)
70
60
50
40
30
20
10
0
Econsultancy PRWeek Brand Marketing New Media Mad.co.uk Marketing The Drum Journalism Utalk Marketing
Republic Week Age Marketing Average
Source : www.showmenumbers.com / blog.escherman.com

8. Average time spent per page by UK visitors in seconds (Marketing sites)
140
120
100
80
60
40
20
0
Econsultancy PRWeek Brand Marketing New Media Mad.co.uk Marketing The Drum Journalism Utalk Marketing
Republic Week Age Marketing Average
Source : www.showmenumbers.com / blog.escherman.com

9. Percentage of views that are from the UK (Marketing sites)
120%
100%
80%
60%
40%
20%
0%
Econsultancy PRWeek Brand Marketing New Media Mad.co.uk Marketing The Drum Journalism Utalk Marketing
Republic Week Age Marketing Average
Source : www.showmenumbers.com / blog.escherman.com

10. Average UK based views per Google indexed url per month
(Technology sites)
70
60
50
40
30
20
10
0
Techcrunch Computer Computing Information The Register Eweek Computer ZDNet .co.uk Silicon T3 Technology
Europe Weekly Age Europe.co.uk World Average
Source : www.showmenumbers.com / blog.escherman.com

11. Average time spent per page by UK visitors in seconds (Technology sites)
180
160
140
120
100
80
60
40
20
0
Techcrunch Computer Computing Information The Register Eweek Computer ZDNet .co.uk Silicon T3 Technology
Europe Weekly Age Europe.co.uk World Average
Source : www.showmenumbers.com / blog.escherman.com

12. Percentage of views that are from the UK (Technology sites)
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Techcrunch Computer Computing Information The Register Eweek Computer ZDNet .co.uk Silicon T3 Technology
Europe Weekly Age Europe.co.uk World Average
Source : www.showmenumbers.com / blog.escherman.com

13. Average UK views per Google indexed url per month (Consumer sites)
500
450
400
350
300
250
200
150
100
50
0
Heat Cosmopolitan Grazia All About you Marie Claire GQ­Magazine Maxim.co.uk Vogue.co.uk Closer Online Handbag Consumer
.co.uk .co.uk Average
Source : www.showmenumbers.com / blog.escherman.com

14. Average time spent per page by UK visitors in seconds (Consumer sites)
90
80
70
60
50
40
30
20
10
0
Heat Cosmopolitan Grazia All About you Marie Claire GQ­Magazine Maxim.co.uk Vogue.co.uk Closer Online Handbag Consumer
.co.uk .co.uk Average
Source : www.showmenumbers.com / blog.escherman.com

15. Percentage of views that are from the UK (Consumer sites)
120%
100%
80%
60%
40%
20%
0%
Heat Cosmopolitan Grazia All About you Marie Claire GQ­Magazine Maxim.co.uk Vogue.co.uk Closer Online Handbag Consumer
.co.uk .co.uk Average
Source : www.showmenumbers.com / blog.escherman.com

16. Average UK views per Google indexed url per month (Summary)
160
140
120
100
80
60
40
20
0
UK Nationals Average Business Average Marketing Average Technology Average Consumer Average Overall Average
Source : www.showmenumbers.com / blog.escherman.com

17. Average time spent per page by UK visitors in seconds (Summary)
140
120
100
80
60
40
20
0
UK Nationals Average Business Average Marketing Average Technology Average Consumer Average Overall Average
Source : www.showmenumbers.com / blog.escherman.com

18. 0
100
200
300
400
500
600
Express
Mail
Mirror
Daily Star
Telegraph
News Of The World
The Guardian
The Independent
Financial Times
The Sun
The Economist
Management Today
Real Business
Reuters UK
Startups
Businesszone
Source : www.showmenumbers.com / blog.escherman.com
Business Wings
is4profit
Growth Business
Econsultancy
PRWeek
Brand Republic
Marketing Week
New Media Age
Mad.co.uk
Marketing
The Drum
Journalism
Utalk Marketing
Techcrunch Europe
Computer Weekly
Computing
Information Age
The Register
Eweek Europe.co.uk
Computer World
ZDNet .co.uk
Silicon
T3
Heat
Average UK views per Google indexed url per month (All)
Cosmopolitan
Grazia
All About you
Marie Claire .co.uk
GQ­Magazine .co.uk
Maxim.co.uk
Vogue.co.uk
Closer Online
Handbag
Overall Average

19. 0
100
150
200
250
50
Express
Mail
Mirror
Daily Star
Telegraph
News Of The World
The Guardian
The Independent
Financial Times
The Sun
The Economist
Management Today
Real Business
Reuters UK
Startups
Businesszone
Source : www.showmenumbers.com / blog.escherman.com
Business Wings
is4profit
Growth Business
Econsultancy
PRWeek
Brand Republic
Marketing Week
New Media Age
Mad.co.uk
Marketing
The Drum
Journalism
Utalk Marketing
Techcrunch Europe
Computer Weekly
Computing
Information Age
The Register
Eweek Europe.co.uk
Computer World
ZDNet .co.uk
Silicon
T3
Heat
Cosmopolitan
Average time spent per page by UK visitors in seconds (All)
Grazia
All About you
Marie Claire .co.uk
GQ­Magazine .co.uk
Maxim.co.uk
Vogue.co.uk
Closer Online
Handbag
Overall Average

20. Source : www.showmenumbers.com / blog.escherman.com All Countries UK only
Average Average
Time on time spent Time on time spent
Root domain site per Average per page site per Average per page
Google Google Basis as % Monthly Page visit views per visited Monthly Page visit views per visited % UK
Title Basis url Indexed urls indexed urls of Root Views Total Visits (seconds) url (seconds) Views Total Visits (seconds) url (seconds) views
National Press
Express www.express.co.uk 332,000 344,000 97% 3,900,000 1,300,000 260 12 87 2,600,000 780,000 260 8 78 66.7%
Mail www.dailymail.co.uk 531,000 930,000 57% 260,000,000 74,000,000 490 490 139 160,000,000 37,000,000 570 301 132 61.5%
Mirror www.mirror.co.uk 271,000 319,000 85% 22,000,000 8,900,000 210 81 85 13,000,000 5,400,000 220 48 91 59.1%
Daily Star www.dailystar.co.uk 113,000 114,000 99% 6,800,000 1,800,000 250 60 66 5,100,000 1,100,000 260 45 56 75.0%
Telegraph www.telegraph.co.uk 697,000 6,470,000 11% 180,000,000 45,000,000 500 258 125 99,000,000 20,000,000 560 142 113 55.0%
News Of The World www.newsoftheworld.co.uk 31,200 31,300 100% 21,000,000 3,800,000 400 673 72 15,000,000 2,500,000 430 481 72 71.4%
The Guardian www.guardian.co.uk 2,760,000 7,910,000 35% 170,000,000 55,000,000 400 62 129 98,000,000 24,000,000 450 36 110 57.6%
The Independent www.independent.co.uk 638,000 10,500,000 6% 31,000,000 12,000,000 410 49 159 16,000,000 5,400,000 440 25 149 51.6%
Financial Times www.ft.com 206,000 616,000 33% 45,000,000 15,000,000 490 218 163 14,000,000 4,200,000 520 68 156 31.1%
The Sun www.thesun.co.uk 266,000 250,000 106% 160,000,000 38,000,000 410 602 97 89,000,000 20,000,000 440 335 99 55.6%
UK Nationals Average 584,520 89,970,000 25,480,000 382 250 112 51,170,000 12,038,000 415 149 106 58.5%
Business Press
The Economist www.economist.com 112,000 174,000 64% 21,000,000 6,800,000 400 188 130 1,500,000 470,000 390 13 122 7.1%
Management Today www.managementtoday.co.uk 13,800 15,700 88% 150,000 85,000 230 11 130 120,000 65,000 260 9 141 80.0%
Real Business realbusiness.co.uk 4,060 N/A N/A 180,000 100,000 220 44 122 180,000 100,000 250 44 139 100.0%
Reuters UK uk.reuters.com 431,000 N/A N/A 9,900,000 2,000,000 1,000 23 202 5,600,000 1,000,000 1,200 13 214 56.6%
Startups www.startups.co.uk 15,600 62,600 25% 910,000 240,000 360 58 95 620,000 170,000 290 40 80 68.1%
Businesszone www.businesszone.co.uk 2,320 2,320 100% 123,000 53,000 330 53 142 110,000 51,000 330 47 153 89.4%
Business Wings www.businesswings.co.uk 1,750 1,750 100% 48,000 29,000 230 27 139 40,000 23,000 250 23 144 83.3%
is4profit www.is4profit.com 3,400 3,420 99% 320,000 120,000 260 94 98 290,000 110,000 250 85 95 90.6%
Growth Business www.growthbusiness.co.uk 5,940 10,500 57% 150,000 53,000 310 25 110 150,000 53,000 330 25 117 100.0% All countries changed to UK only as higher
Fresh Business Thinking www.freshbusinessthinking.com 41,000 41,000 100% 430,000 73,000 430 10 73 430,000 73,000 540 10 92 100.0% All countries changed to UK only as higher
Business Average 63,087 3,321,100 955,300 377 53 124 904,000 211,500 409 31 130 77.5%
Marketing
Econsultancy econsultancy.com 22,500 N/A N/A 650,000 290,000 150 29 67 370,000 140,000 190 16 72 56.9%
PRWeek www.prweek.com 29,800 34,000 88% 390,000 160,000 250 13 103 290,000 110,000 280 10 106 74.4%
Brand Republic www.brandrepublic.com 492,000 491,000 100% 2,400,000 620,000 340 5 88 2,000,000 520,000 330 4 86 83.3%
Marketing Week www.marketingweek.co.uk 20,400 43,300 47% 1,200,000 350,000 310 59 90 1,100,000 310,000 330 54 93 91.7%
New Media Age www.nma.co.uk 11,600 28,000 41% 760,000 260,000 300 66 103 690,000 200,000 310 59 90 90.8%
Mad.co.uk www.mad.co.uk 17,900 26,800 67% 390,000 100,000 300 22 77 390,000 87,000 320 22 71 100.0%
Marketing www.marketingmagazine.co.uk 62,400 66,400 94% 390,000 170,000 220 6 96 290,000 120,000 230 5 95 74.4%
The Drum www.thedrum.co.uk 15,500 16,300 95% 430,000 160,000 300 28 112 430,000 150,000 370 28 129 100.0%
Journalism www.journalism.co.uk 92,000 105,000 88% 470,000 180,000 280 5 107 350,000 120,000 270 4 93 74.5%
Utalk Marketing www.utalkmarketing.com 18,100 18,300 99% 150,000 84,000 210 8 118 100,000 60,000 190 6 114 66.7%
Marketing Average 78,220 723,000 237,400 266 24 96 601,000 181,700 282 21 95 81.3%
Tech Press
Techcrunch Europe eu.techcrunch.com 4,500 N/A N/A 830,000 560,000 210 184 142 180,000 110,000 210 40 128 21.7%
Computer Weekly www.computerweekly.com 53,300 53,600 99% 1,100,000 510,000 190 21 88 460,000 200,000 280 9 122 41.8%
Computing www.computing.co.uk 14,600 88,400 17% 240,000 110,000 260 16 119 170,000 73,000 270 12 116 70.8%
Information Age www.information­age.com 11,200 12,900 87% 110,000 35,000 450 10 143 84,000 18,000 760 8 163 76.4%
The Register www.theregister.co.uk 112,000 194,000 58% 13,000,000 5,500,000 340 116 144 6,700,000 2,300,000 430 60 148 51.5%
Eweek Europe.co.uk www.eweekeurope.co.uk 5,550 12,800 43% 160,000 120,000 140 29 105 110,000 99,000 140 20 126 68.8%
Computer World www.computerworld.com 64,000 231,000 28% 7,700,000 3,500,000 280 120 127 237,000 121,000 200 4 102 3.1%
ZDNet .co.uk www.zdnet.co.uk 177,000 174,000 102% 1,200,000 570,000 170 7 81 620,000 280,000 180 4 81 51.7%
Silicon www.silicon.com 70,600 72,800 97% 750,000 220,000 310 11 91 390,000 99,000 370 6 94 52.0%
T3 www.t3.com 47,800 57,300 83% 2,400,000 690,000 270 50 78 1,800,000 490,000 290 38 79 75.0%
Technology Average 56,055 2,749,000 1,181,500 262 56 112 1,075,100 379,000 313 20 116 51.3%
Consumer
Heat www.heatworld.com 10,200 10,200 100% 4,600,000 1,000,000 370 451 80 4,600,000 880,000 400 451 77 100.0%
Cosmopolitan www.cosmopolitan.co.uk 73,400 76,500 96% 6,700,000 690,000 540 91 56 6,100,000 550,000 610 83 55 91.0%
Grazia www.graziadaily.co.uk 10,500 10,900 96% 520,000 170,000 250 50 82 320,000 89,000 270 30 75 61.5%
All About you www.allaboutyou.com 104,000 106,000 98% 2,200,000 460,000 340 21 71 1,300,000 250,000 370 13 71 59.1%
Marie Claire .co.uk www.marieclaire.co.uk 30,400 30,400 100% 7,500,000 630,000 270 247 23 6,200,000 430,000 340 204 24 82.7%
GQ­Magazine .co.uk www.gq­magazine.co.uk 4,960 5,270 94% 1,600,000 200,000 330 323 41 820,000 110,000 300 165 40 51.3%
Maxim.co.uk www.maxim.co.uk 10,600 11,100 95% 1,900,000 380,000 250 179 50 900,000 150,000 260 85 43 47.4%
Vogue.co.uk www.vogue.co.uk 47,700 48,900 98% 8,200,000 620,000 400 172 30 3,100,000 280,000 360 65 33 37.8%
Closer Online www.closeronline.co.uk 3,280 3,420 96% 750,000 150,000 330 229 66 750,000 140,000 350 229 65 100.0%
Handbag www.handbag.com 231,000 231,000 100% 2,900,000 470,000 340 13 55 2,200,000 340,000 340 10 53 75.9%
Consumer Average 52,604 3,687,000 477,000 342 177 55 2,629,000 321,900 360 133 54 70.7%
Overall Average 166,897 20,090,020 5,666,240 326 112 100 11,275,820 2,626,420 356 71 100 67.8%

21. Notes on analysis
1. Google indexed urls figures based on response to the “site:domain” command in Google where “domain”
equals the url specified – generally “www.domain.suffix” except where indicated.
2. Google AdPlanner traffic data is for the whole domain except where a specific subdomain has been used
e.g eu.techcrunch.com and in the case of ComputerWorld where the blogs.computerworld.com subdomain
traffic figure has been subtracted from the total traffic figures due to its material level (approx 20% of total
For the remainder of sites where the specified url indexed pages result is less than the total indexed pages
for the domain as a whole a simplifying assumption that traffic to subdomains is not material has been
applied. Sites where the specified url indexed pages represent less than 70% of the number of the domain
as a whole are highlighted in orange.
3. Average views per url = Total page views / Number of Google indexed urls
4. Time spent per page = Total time spent per visit
Total page views / Total views
5. Averages figures for categories and overall are simple averages not weighted.