Presentation about FigureRunning, with focus on the not-for-profit-alone start-up company that created the apps (iOS and Android) and online FigureRunning Art Gallery. This presentation was given for professionals in sports like physical education teachers and trainer-coaches and local government professionals responsible for health in their region. Last slide contains an invitation to join the FigureRunning movement and make it more fun to stay healthy!

1. http://www.youtube.com/watch?v=R0RPJ7FLDo4
ΩΩ
FigureRunning
!
Have Fun! Stay Fit! Make Money?

5. PLAY IS THE HIGHEST FORM OF RESEARCH
(Einstein)

8. Profit Business ~ Health Person
“It is impossible to operate a business for long, unless it
generates a profit.(...). Our ability to properly serve our
customers, to finance research and development, to offer
rewarding employment opportunities, and to make
contributions to the communities in which we operate all
depend directly on our ability to generate an adequate
profit.”
(Bill Hewitt & David Packard)

9. !
Business Model

10. Business Development - Take 1
April 2011: Blog www.figurerunning.com
August 2011: iPhone Paid App
October 2011: Freemium model: iPhone
Free App and iPhone Paid App
June 2012: Android App, exclusive on
Sony Xperia
January 2013: Android App freely available

11. Talks with Investors
“Are you a Google or are you a Wikipedia?”
!
“What personal data can you collect from your users?”
!
“What are returns on my investments?
Our Mission: We want to address
the problem that it is not so easy to
stay healthy nowadays. FigureRunning
should become a fun, social, creative,
worldwide movement!

12. Monetization opportunities
!
!
!
Advertizing (online & in
!
app)
!
!
!
Sponsored projects
Freemium with
option to buy
additional goods !
•
•
companies who want to be associated with fun, innovation and
health (e.g. Sony, Tate modern)!
companies who want to bring attention to their products or
services (e.g. Sony, Puma)
•
organizations interested in getting people to excercise more
(e.g. schools, clinics, NGO's, companies & cities)
•
•
•
•
extra features (more colors, mulitplayer)!
new content (e.g. a sketch-pack of routes, a music pack) !
premium service (e.g. personalised gallery website)!
Print your art on a card, cake, canvas etc Execute in app
monetization strategy!

13. Business Development - Take II

14. Partners, Projects, Ambassadors ...
Join the FigureRunning movement!
willempje@figurerunning.com
leonieke@figurerunning.com
jan@figurerunning.com