My presentation at the Industry Weekend at Bradford's Bite The Mango Film Festival

1. Online Film Distribution Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]

3. www.realfresh.tv A Little Bit About Me

6. www.realfresh.tv

7. www.realfresh.tv http://www.realfresh.tv

9. www.realfresh.tv Once upon a time…

10. www.realfresh.tv There was only one way to market…

11. www.realfresh.tv

12. www.realfresh.tv

13. www.realfresh.tv Along came broadband Internet...

14. www.realfresh.tv

15. www.realfresh.tv And an incredible shift started to take place…

16. www.realfresh.tv Institutional Control Consumer Control

17. www.realfresh.tv The truth is…

18. www.realfresh.tv

19. www.realfresh.tv The future will only magnify this trend.

20. www.realfresh.tv

21. www.realfresh.tv

22. www.realfresh.tv The Lesson For Film Makers?

23. www.realfresh.tv Embrace the Internet

24. www.realfresh.tv How many people visited a social network in January?

25. www.realfresh.tv 19.2 million (58% of active UK Internet population).

26. www.realfresh.tv Average visitor spent 2 hours 26 minutes

27. www.realfresh.tv Your most influential fans are online.

28. www.realfresh.tv

30. Who? Web movie by young US couple who only communicated via cameras www.realfresh.tv Four Eyed Monsters http://www.foureyedmonsters.com

31. What? Innovative ‘crowd sourced’ UK film project. www.realfresh.tv A Swarm of Angels http:// www.aswarmofangels.com /

32. What? Film discovery and promotion website www.realfresh.tv Sprout.com http:// www.sprout.com / /

33. www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15

34. Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts

35. Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts

36. Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts

37. Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts

38. www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart

39. Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts

40. Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts

41. Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts

44. www.realfresh.tv

45. Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Use Social Media

46. Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Use Social Media

47. www.realfresh.tv

48. www.realfresh.tv Engagement You Can Measure

49. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression

50. www.realfresh.tv Credits and References Man and Laptop - http:// www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http:// canucks.nhl.com /team/app/?service= page&page = NHLPage&id =20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg

51. www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http:// www.popgadget.net/images/charlottetangye_footprint.jpg

52. www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http:// www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg

53. www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v= pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937