Unitech - Half Moon Bay April '10
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The document discusses how real estate agents can use the internet, specifically the website Realestate.co.nz, to market properties and build their business. It provides statistics on Realestate.co.nz's traffic and market share. It emphasizes the importance of having an online profile through websites, blogs, and social media to establish expertise and get found online. Agents are encouraged to promote their listings through features and ads on Realestate.co.nz to boost traffic. Regular communication through email alerts and newsletters is also recommended to stay top of mind for buyers.
![The Internet – your path to success ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Unitech - Half Moon Bay April '10
- 3. Use of the internet
- 4. Your Online Profile
- 8. over 400,000 unique browsers per month
- 12. NEW - Market Leading Website
- 13. Rich/easy browsing & searching
- 14. Larger Images
- 15. Specialised Site For Commercial Property
- 16. Specialised Site For Business Brokers
- 17. Specialised Site For Farms
- 19. Use of the internet
- 20. Your Online Profile
- 21. Your listings
- 23. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008
- 24. The web is the most popular choice for property seekers NZ Real Estate market research - Nielsen Aug 09
- 25. Buyers spend close to 3 hours per week searching for property online NZ Real Estate market research - Nielsen Aug 09
- 28. Use of the internet
- 29. Your online profile
- 30. Promoting your listings
- 33. A blog
- 34. A social network page – Facebook
- 35. A comment on a blog
- 36. A quote in an online publication
- 37. A property listing
- 38. A YouTube video
- 39. A twitter profile
- 41. To create lead opportunities
- 42. To demonstrate your unique expertise
- 44. Dominate Google
- 45. Stepping up a gear - blogging Demonstrate your expertise & local knowledge Establish or be a part of the conversation Become the go-to specialist Nurture your profile – value will grow Track your profile – Google Alerts
- 46. Visibility in search results
- 48. Massive coverage
- 50. Working for you 24/7
- 51. Perceived to be the best
- 52. Secure more listings
- 54. ADD YOUR PROFILE
- 56. Use of the internet
- 57. Your online profile
- 58. Your listings
- 60. Buyers are in control
- 61. What are they looking for?
- 62. Get the basics right Address Larger/high quality images Price More images Maps
- 63. Email alerts – first impressions count! FAIL!
- 64. Featured listings - boost your traffic FAIL!
- 65. Limited to three per suburb
- 66. Cost effective advertising – only $250 14 days with a featured listing delivers an audience of up to 10 times more viewings than a regular listing
- 68. Use of the internet
- 69. Your online profile