1. Media Kit
Advertising Sales
Click to Play
delivering visual expression

2. Agenda Click to Play
• Company Overview
• Demographics and Benefits
• Content Moderation
• Advertising Products
• Contact Information
delivering visual expression

3. Who we are – Fastest Growing Site of 2005 Click to Play
Source: Nielsen//Netratings 11/05
 Founded in 2003 ~35
employees
 4 million new images uploaded/
day (80/sec at peak)
 2.5 billion image and video
requests served/day (30K/sec)
 Photobucket handles close to
2% of US internet traffic
 10 Million unique visitors/month
 Well funded and profitable
Photobucket is the leading service for consumers to upload & publish their visual content
(photos, graphic art and videos) online. Content can be directly linked to sites like MySpace,
eBay, Google’s Blogger, Neopets, and many more.
delivering visual expression

4. Photobucket has over 18 Million members
and is adding 70,000 new members per day Click to Play
(~ Million/month)
2
Accelerating User Growth through word of mouth
delivering visual expression

5. Photobucket enables users to host
and publish their own content
Click to Play
to any other site
delivering visual expression

6. Over 3 times larger than nearest competitor.
We’re serving 67% of all links to social media
Click to Play
sites like Myspace, Neopets, Blogger, etc.
* Based on Google search spider
analysis of direct links on top 25 social
media, blogging, and eCommerce sites
delivering visual expression

7. Demographics and Click to Play
Site Statistics
 18 Million Registered Users
 10 Million Monthly Uniques
 1.5 Billion Impressions per
month
 4 Million Digital Uploads
(Images and Video) / Day
 1 Million Daily Unique Logins
 70,000 new Registered
users/Day
 65% of registered users are
18-34 years old
 55% Female / 45% Male
 59% HHI > $60k/yr
delivering visual expression

8. Benefits Click to Play
 Targeted Reach:
 Top 100 site by unique visitors (Alexa and Nielsen)
 The top Photography Destination site, beating Yahoo!
Photos, Kodak, Webshots and Flickr (Nielsen)
 Ability to target by demographics:
 Geographic (zip code and country)
 Age
 Gender
 Frequency
 Access to increasingly hard to reach “Tivo Generation”
that is brand impressionable
 Clean Content via Moderation:
 Few advertisers want to be associated with
objectionable content
 Active monitoring to maintain highest standard on
clean content
 Engaging & Sticky Service:
 90% of active users who registered 12 months ago are
still active this month
 Switching costs are high as links cannot be broken or
duplicated, content is difficult to move
delivering visual expression

9. Active Content Click to Play
Moderation
 Content moderation is Photobucket’s
#1 priority
 Content application and team is now
in fully implemented
 As the largest holder of online visual
content, Photobucket is elevating the
urgency of online safety across
partners
Tier 1 – focus on speed
 We are open to combining technologies,
best practices and patterns to find
efficiencies
 Photobucket is a mature organization and
has the capital, scale, and resources to be
the trusted partner for advertising
 Proven 250,000 images/day by single
moderator
Tier 2 – focus on accuracy
delivering visual expression

10. Ad Placements: Click to Play
Album and Search
Album Page
Album and Search Pages
 Leaderboard (728x90)
 Shown at the top of each page for
maximum exposure
 Rich Media enabled
 Max file size: 30k
Search Page
Album Page
 Medium Rectangle (300x250)
 Most integrated placement, shown
where users spend the most time
 Rich Media enabled
 Max file size: 30k
delivering visual expression

11. Ad Placements: Click to Play
Home Page Sponsorship and Logout
Homepage Sponsorship
 Leaderboard (728x90)
 Ensure widest reach to 18-34 year
old demographic
 Rich Media enabled
 Max file size: 30k
Logout Page Exit Ad
 Large Rectangle (425x600)
 Shown on log out confirmation page
 Best call of action opportunity
 Larger size captures attention
 Rich Media enabled
 Max file size: 40k
delivering visual expression

12. Contact Information Click to Play
C o n ta c t
A d v e r t is in g S a le s
a d s @p h o t o b u c k e t . c o m
delivering visual expression

13. Appendix Click to Play
delivering visual expression