We are on the cusp of a marketing revolution ... and it's being led by YOU! In this fast-paced and entertaining presentation, author and college educator Mark Schaefer will describe some of the revelations from his pathfinding, best-selling book "Return On Influence." The nature of power has been turned on its head and Mark will describe the new generation of Citizen Influencers who are leading this charge, how companies are trying to actually measure our individual online influence, and how companies are beginning to tap into this powerful new trend of "influence marketing" to create surprising new business benefits. You won't want to miss this cutting-edge presentation from one of America's most respected marketing authorities. This webinar covers: - Influencer marketing fundamentals - How to identify your best influencers - The benefits your brand will receive from leveraging influencers - Influencer success stories Video Presentation: http://vimeo.com/111752872

1. @markwschaefer
readypulse.com

2. Return On Influence: Power On the Web
@markwschaefer
@markwschaefer

3. @markwschaefer

4. @markwschaefer

5. @markwschaefer

6. @markwschaefer

7. @markwschaefer

8. @markwschaefer

9. @markwschaefer

10. @markwschaefer

11. @markwschaefer
CONTENT
THAT MOVES
CREATES
POWER

12. @markwschaefer #FSROI

13. @markwschaefer

14. @markwschaefer

15. @markwschaefer

16. @markwschaefer

17. @markwschaefer

18. @markwschaefer

19. @markwschaefer

20. @markwschaefer

21. @markwschaefer

22. @markwschaefer

23. @markwschaefer

24. @markwschaefer

25. @markwschaefer

26. @markwschaefer
Travel clients include
Swiss Airlines
British Airways
Starwood Hotels
Sofitel
Four Seasons Hotels
MSC Cruises
VIP Ski
Armani
Destination clients
Palm Springs
Rhone Alps
Turin
New Orleans

27. @markwschaefer

28. @markwschaefer

29. @markwschaefer #FSROI

30. @markwschaefer #FSROI

31. @markwschaefer #FSROI

32. @markwschaefer

33. What do you
talk about?
@markwschaefer
Who responds
to you?
Does content
move?

34. @markwschaefer

36. @markwschaefer

37. @markwschaefer

38. @markwschaefer

39. @markwschaefer

40. @markwschaefer

41. @markwschaefer

42. @markwschaefer
 Graphic designer
 Government employee
 Shy
 Attended trade school
 Social media star
 80,000 followers

43. @markwschaefer

44. @markwschaefer

45. @markwschaefer

46. WHO
is your company
SPOKESPERSION?
@markwschaefer
@toni_delio
@romi23
@robertfr3
@slyketom
@amyee
@pluscross
@windall
@ashcroft77
@renner_tina
@robfosbert
@timsmiled
@pacingonal

47. BUT
HOW?

48. @markwschaefer

49. @markwschaefer
Relevant
Audience
Consistent
Engagement
Meaningful
Content

50. @markwschaefer

51. @markwschaefer
“RITE”
Relevant
Interesting
Timely
Entertaining

52. @markwschaefer
CONSISTENT
ENGAGEMENT

53. Photo: Associated Press
@markwschaefer

54. @markwschaefer

55. thank you!
@markwscha
ebfuesrinessesgro
w.com

56. Thank you for watching this
presentation, for additional
readypulse.com or email
contact@readypulse.com
@markwschaefer
information visit
readypulse.com