Reading Room’s proposition Agile Creative Technology™ is a service that is a unique mix of Agile project management principles, our bespoke project management process and our own distinctive blend of creativity throughout strategy, design and technology. Its mission: to complete highly effective projects, fast. Using Open Source technologies, and tailored elements of Agile project management; we can deliver highly effective user-centered digital solutions within the tightest of timeframes. This presentation demonstrates ACT in action referencing a real-life project example

1. Reading Room
Agile Creative Technology
25th Sept 2013

2. PHASE 1
Reading Room standard project process
Research
Visual
Design
Information
Architecture
High-Fidelity
Prototype
User
Experience
Design
HTML
Designs
Functional
Specification
Technical
Development
Content
entry
Training
Research and design Implementation
PHASE 2 PHASE 3 PHASE 4 PHASE 5
2

3. Benefits of standard process
•Robust and applicable to almost all types of
design and build projects
•Clear sign-off points for client
•Detailed timeline for each component/phase
•Client review and iteration periods
•Prototype phase allows client to see exactly what
they are getting prior to build
•Detailed documentation

4. However...
Not conducive to small projects
with very tight deadlines

6. Agile Creative Technology
•Based on Agile Project Methodology
• iterative and incremental development
• evolve through collaboration
• adaptive planning, evolutionary development and delivery
• time-boxed iterative approach, and encourages rapid and
flexible response to change
•Dedicated Reading Room/client team, co-located
throughout the project duration
• constant decision-making
• ability to affect every component as it is created

7. PHASE 1
Brainstorming
Visual
Design
Information
Architecture
& UX
Bug fixing
Consistent iteration Implementation
PHASE 2 PHASE 3
Back-end
Development
Deploy to
live
PHASE 4
Reading Room ACT project process

8. ACT inAction
Solutions Exchange Forum

9. Cabinet Office – Solutions Exchange Forum
Key objective was to create an online forum tool to allow:
• SMEs to engage with the government, in order to help SMEs connect with
government and find out about potential ways to sell to the public sector or to pitch
innovative business ideas.
• The government to engage the market informally before any formal procurement
processes have started. It will give suppliers (particularly SMEs) a quick, free of
charge way to pitch innovative ideas to save money and improve public services.
Requirements gathering meeting: 6th June
Deadline for site completion: 27th June
‘by 27 June the best we could hope for would be a demonstration model’
(Cabinet Office)

10. Agile Creative Technology Methodology
5 Day Delivery
Proposal
To deliver 5 days of consultancy and delivery work by Reading Room in
order to deliver a rapid prototype build.
Project Scope:
A dedicated team for 5 days of cooperative work with the Cabinet
Office, with the aim of creating a ‘Solutions Exchange’ prototype tool.
• Agency/Client Team throughout
• Agile Methodology Employed

11. How did it work?
Phase 2 (Mon from 1030hrs - Thurs)
Truly iterative process of Dev creating pages while UX and Designer created the
user journeys and design
Constant communication between all team members enabled continuous iterations
throughout
1 -2 catch up session per day (no more than a couple of mins)
Phase 3 (Friday)
Bug fixing and making it IE7 compatible
Phase 1 (First 90 mins)
Brainstorm session to establish the pages required for the forum
M/S/C/W

15. Pros and Cons
Benefits:
•Rapid delivery
•Builds client relationship
•It’s good fun
Drawbacks:
•Can only be used with small team of decision-
makers
•Must have confidence in un-structured process
•Don’t know the end result until you get there

16. How will ACT be used in the future?
•Great way of delivering small projects rapidly
In the future...
•Way in which the Digital Agencies and clients interact will change
•Increased internal digital capability
•Strategic partnership
• Internal re-organisation
• Future digital potential
• (Digital) strategy
•ACT to deliver small technically complicated projects

17. Questions?
John Lukey
Reading Room
john.lukey@readingroom.com
www.readingroom.com
www.facebook.com/ReadingRoomUK
twitter.com/ReadingRoomUK