The document provides 10 tips for increasing engagement on Twitter: 1) Retweet others and engage in conversations; 2) Use modified tweets to add your own perspective; 3) Provide context for links in tweets; 4) Comment on controversial topics or join hashtag conversations; 5) Avoid overusing hashtags or text speak; 6) Don't use Twitter solely to vent or complain; 7) Consider how tweets will make people feel; 8) Comment on breaking news with your perspective; 9) Share expertise and interesting content to help your community.

1. Our top 10 twitter tips for
increasing engagement
@reachfurther

2. Remember it’s not all about you
Retweet others, reply to people, engage!
@reachfurther twitter tips #1

3. Use a Modified Tweet instead
of a Retweet
Put MT to indicate
that you’ve edited the
tweet
It’s a way to add your
own perspective
@reachfurther twitter tips #2

4. Give your tweet context
Give people a reason
to click on that link!
@reachfurther twitter tips #3

5. Pick up on a
controversial topic
Add your voice to the debate?
@reachfurther twitter tips #4

6. Find a hashtag conversation to join
Find a regular hashtag
chat or follow a
conference hashtag to
build your network
@reachfurther twitter tips #5

7. Don’t over-use #hashtags or jargon – LOL!
Too many hashtags or
text speak makes
tweets hard to read –
they’ll get ignored
@reachfurther twitter tips #6

8. Don’t use twitter to vent or
complain all the time
Especially don’t do this on
your company account!
@reachfurther twitter tips #7

9. Think about how your tweet
will make people feel
Will it make them
laugh?
Will it intrigue them?
Surprise them?
@reachfurther twitter tips #8

10. Pick up on breaking news
Don’t just
retweet
- add your perspective
@reachfurther twitter tips #9

11. Be helpful to your community
Share your expertise,
Share interesting content,
Respond to people’s questions
@reachfurther twitter tips #10