Andrew Bush, Social Media analyst at Reach Further talks about recent changes to Google and how to create Google-friendly content at the Don't Blink Social Media Briefing 26 June 2012
Before I carry on, I’d like to mention that this has got to be content people will want to share. Talking about your business on your blog is great for helping people buy into you, but to build links you need to talk about things people want to share.
Be pedantic - Vi Hart’s maths doodles http://www.youtube.com/watch?v=gBxeju8dMho&feature=related
Smart Car example - http://25.media.tumblr.com/tumblr_m5ykbq45Q11qehqaao1_1280.jpgKeep an eye on Twitter, Quora, Google Plus and message boards, for mentions and questions of your brand, and of your areas of expertise
Kanye West & SEO? http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
Big claims – the elephant in the room – will it blend
Highlight the interesting things about tiny details - http://www.garethaveyard.com/2012/04/faces-in-places.htmlThe people and processes that make things work (the cogs)
Hamster Jazz Band http://www.youtube.com/watch?v=AxBJlxb3NAQYou can have cross-overs – doing research to make a big claim in answer to a boring question, which you then tweet at people who ask it on Twitter