The document outlines a plan to create a healthier version of a restaurant's best-selling burger. It identifies the original burger's high calories, fat, and carbohydrates as deterring health-conscious customers. Alternative buns and cheese with fewer calories and less fat are presented, which could reduce the new burger's total calories to 410, total fat to 19g, and total carbohydrates to 28g, making it a healthier option.
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Better Burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the calories, fat, and
carbohydrates it contains
12/4/2013
Solution: Find alternative
components for the burger that
have less calories, fat, and
carbohydrates
Skye Carter
2
3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
12/4/2013
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
Skye Carter
3
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
12/4/2013
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Skye Carter
5
Hinweis der Redaktion
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
