90 Minute MBA
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90 Minute MBA, perfect for small entrepreneurs, bloggers, and other social media mavens.
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90 Minute MBA
- 2. @FridayWereInLove @HudsonAndEmily @ReachelBagley 2 About us Creative Dating Ideas MBA from ASU @FridayWereInLove Camille Whiting Fridaywereinlove.com Motivational Marriage Blog MBA from Liberty University @HudsonAndEmily Emily Crider Hudsonandemily.com Fashion Consultant MBA from BYU @ReachelBagley Reachel Bagley CardiganEmpire.com
- 3. @FridayWereInLove @HudsonAndEmily @ReachelBagley 90 min MBA Business School EXPRESS
- 4. @FridayWereInLove @HudsonAndEmily @ReachelBagley 4 BUSINESS SCHOOL BREAKDOWN 1Branding creating a name symbol and/or design that identifies and differentiates 2Market Research gathering information about consumer’s needs and preferences. 3ACCOUNTING/Finance keeping records of the money you have while funding, growing & managing future sources of capital 4operations sequence of processes involved in production and distribution, the supply chain 5networking connecting with other people to exchange information and develop contacts GRADuATE
- 9. @FridayWereInLove @HudsonAndEmily @ReachelBagley 9 SWOT SWOT brand recognition sense of humor abundant ideas STRENGTHS networking photography organization WEAKNESSES pippit market conference circuit e-book OPPORTUNITIES instagram declining readership up & coming bloggers THREATS
- 10. @FridayWereInLove @HudsonAndEmily @ReachelBagley 10 Hierarchical values map Product A*ributes Product Benefits Customer Benefits Customer Values save money buy what works know what looks good on me sense of accomplishment peace of mind personal esteem fashion profile color analysis signature style body type shopping guidance self awareness avoid fashion “mistakes” save time unique self expression better dressed than peersmore efficient embrace imperfections genuine confidence being well respected create visual art fun & enjoyment
- 13. @FridayWereInLove @HudsonAndEmily @ReachelBagley 1. Choose a name that will stick with you 2. Choose a name that can go beyond a blog 3. Switch now, not later! rebranding
- 14. @FridayWereInLove @HudsonAndEmily @ReachelBagley An LLC is not a corporation; it is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions. 14 NAME PROTECTION A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. TRADEMARKING LLC
- 18. @FridayWereInLove @HudsonAndEmily @ReachelBagley 18 Know thy love group AGE 25-45 FAMILY STATUS Married, Kids Gender FEmale income $50K-$150K EDUCATION College+
- 19. @FridayWereInLove @HudsonAndEmily @ReachelBagley THE CARDIGAN EMPRESS: EMILY B EARLY 30S MARRIED, 2 KIDS BACHELORS DEGREE PART – FULL TIME EMPLOYED BUDGET, BUT SOME FLEXIBLE INCOME ENGAGED, SAVVY
- 32. @FridayWereInLove @HudsonAndEmily @ReachelBagley Tracking & Organizing Your Expenses/time track expenses time management digital signatures invoicing, payments
- 34. @FridayWereInLove @HudsonAndEmily @ReachelBagley 34 Time value of money Adollartodayisworthmorethanadollar tomorrow
- 35. @FridayWereInLove @HudsonAndEmily @ReachelBagley Breakeven point # of units = Fixed COsts Price-variable cost per unit
- 37. @FridayWereInLove @HudsonAndEmily @ReachelBagley Case Study - Starbucks “Sellvalue,notprice.”
- 38. @FridayWereInLove @HudsonAndEmily @ReachelBagley Cost to acquire a customer CAC= Sum of all sales & marketing expenses No of New customers added
- 41. @FridayWereInLove @HudsonAndEmily @ReachelBagley 1. Acquisition 2. Campaigns Custom URL Tracking
- 48. @FridayWereInLove @HudsonAndEmily @ReachelBagley Networking quiz Areyouinintrovertoranextrovert?
- 53. @FridayWereInLove @HudsonAndEmily @ReachelBagley Get over here • Meetup Network locally with like minded individuals and businesses • Pippit Share content with links/affiliate links for better promotion and increased mobile marketshare • Quora Show more expertise in a subject • StumbleUpon Drive Traffic, curate content
- 54. @FridayWereInLove @HudsonAndEmily @ReachelBagley Apply it to your blog • Foursquare Promote local presence, connect with local companies • Google+ SEO rankings, Google Outreach • LinkedIn Connect with brand partners, collaborators, find new employees
- 55. @FridayWereInLove @HudsonAndEmily @ReachelBagley Linkedin - Personal Story, what sets you apart - Business + Personal- Blog information- URL, media kit pieces - Metrics, all companies want to see that - Connect with everyone you meet, get a blogging presence online and start promoting yourself.
- 56. @FridayWereInLove @HudsonAndEmily @ReachelBagley 6 musts of SEO 1. Utilize the Google keyword tool and/or Yoast platform 2. Choose a separate keyword for every post/page 3. Integrate it into your URL, headline, copy, title tag, meta description, ALT tags, and links 4. Be careful with do-follow links 5. Use your keywords across social media! 6. Never EVER duplicate your content