5. Web behaviour is not a linear process
search
tv ads
online videos
Site Visits
News
300 x 250
mobile search online
newspaper ads display ads
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6. Google Analytics is a free tool to
help you understand your
website traffic
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7. Digital and Traditional Channels
Mass Online
Social Mobile
Media Search
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7
8. Measurability & Accountability
Are our online Are our visitors
campaigns donating or signing
performing? up for info?
Mass Online
Social Mobile
Media Search
Where can we improve our site for What is every Pound of my marketing
the actions we want? budget doing?
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9. Different Visits, Different Purposes
% donated
bounced
Reading info Why?
Event
pages
signup
Charity
research
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10. How do you measure success? - Goals in Google Analytics
E-Commerce Engagement
Amount Donated Reading Content /
Watching videos
Secondary Conversions Social
Newsletter / Event Sharing, Liking &
signups Commenting
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20. Google Analytics Resources
Analytics Help Centre
•http://support.google.com/analytics
Conversion University
•http://www.google.com/analytics/iq.html
Grow Your charity online
•www.growyourcharityonline.com
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21. Thank you!
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