SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Determining the Right Pricing Strategy COM 546, Group #3 September 25, 2010
Cost-Oriented Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost-Oriented Pricing (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value-Based Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competition-Oriented Pricing ,[object Object],[object Object],[object Object],[object Object]
Sliding Scale Pricing ,[object Object],[object Object],[object Object]
Sliding Scale Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sliding Scale Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Pricing ,[object Object]
Examples of Promotional Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Triangle Family Services (TFS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Triangle Family Services (TFS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Triangle Family Services (TFS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Triangle Family Services (TFS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Andere mochten auch

Chp 4 pricing considerations
Chp 4 pricing considerationsChp 4 pricing considerations
Chp 4 pricing considerations
cheqala5626
 
Price adjustment strategies
Price adjustment strategiesPrice adjustment strategies
Price adjustment strategies
ansz888
 
Pricing product-pricing-strategies
Pricing product-pricing-strategiesPricing product-pricing-strategies
Pricing product-pricing-strategies
pavithragiri
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategies
ITC Limited
 

Andere mochten auch (20)

Marketing management an asian perspective- pricing strategy-doan
Marketing management an asian perspective- pricing strategy-doanMarketing management an asian perspective- pricing strategy-doan
Marketing management an asian perspective- pricing strategy-doan
 
Break even analysis- A Comprehensive and Clear Description
Break even analysis- A Comprehensive and Clear DescriptionBreak even analysis- A Comprehensive and Clear Description
Break even analysis- A Comprehensive and Clear Description
 
Chp 4 pricing considerations
Chp 4 pricing considerationsChp 4 pricing considerations
Chp 4 pricing considerations
 
How to Calculate Profit Margin
How to Calculate Profit MarginHow to Calculate Profit Margin
How to Calculate Profit Margin
 
Revenue, Profit & Cash Flow
Revenue, Profit & Cash FlowRevenue, Profit & Cash Flow
Revenue, Profit & Cash Flow
 
Geographical pricing strategy
Geographical pricing strategyGeographical pricing strategy
Geographical pricing strategy
 
Mark Up And Discount
Mark Up And DiscountMark Up And Discount
Mark Up And Discount
 
Pricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and StrategiesPricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and Strategies
 
Price adjustment strategies
Price adjustment strategiesPrice adjustment strategies
Price adjustment strategies
 
Pricing Products: Pricing Considerations and Approaches
Pricing Products:  Pricing  Considerations and ApproachesPricing Products:  Pricing  Considerations and Approaches
Pricing Products: Pricing Considerations and Approaches
 
Pricing
PricingPricing
Pricing
 
Business Math Chapter 6
Business Math Chapter 6Business Math Chapter 6
Business Math Chapter 6
 
Chapter #11
Chapter #11Chapter #11
Chapter #11
 
Lecture 3
Lecture 3Lecture 3
Lecture 3
 
Lean pricing startups
Lean pricing startupsLean pricing startups
Lean pricing startups
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Pricing Strategy ppt
Pricing Strategy pptPricing Strategy ppt
Pricing Strategy ppt
 
Pricing product-pricing-strategies
Pricing product-pricing-strategiesPricing product-pricing-strategies
Pricing product-pricing-strategies
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategies
 

Ähnlich wie Determining the Right Pricing Strategy

Defining and Understanding Pricing
Defining and Understanding PricingDefining and Understanding Pricing
Defining and Understanding Pricing
rdwaters76
 
Consumer psychology and pricing
Consumer psychology and pricingConsumer psychology and pricing
Consumer psychology and pricing
leader443
 
Lecture 8 mba_marketing_management_-_pricing
Lecture 8 mba_marketing_management_-_pricingLecture 8 mba_marketing_management_-_pricing
Lecture 8 mba_marketing_management_-_pricing
YousuffParvez
 

Ähnlich wie Determining the Right Pricing Strategy (20)

Defining and Understanding Pricing
Defining and Understanding PricingDefining and Understanding Pricing
Defining and Understanding Pricing
 
Services marketing mix - product, price, place, promotion
Services marketing mix - product, price, place, promotionServices marketing mix - product, price, place, promotion
Services marketing mix - product, price, place, promotion
 
AmWINS Group Benefits Overview
AmWINS Group Benefits OverviewAmWINS Group Benefits Overview
AmWINS Group Benefits Overview
 
Exploring Business Models
Exploring Business ModelsExploring Business Models
Exploring Business Models
 
Pricing Of Services By engineer
Pricing Of Services By engineerPricing Of Services By engineer
Pricing Of Services By engineer
 
price adjustment strategies, marketing by Phillip Kotler
price adjustment strategies, marketing by Phillip Kotler price adjustment strategies, marketing by Phillip Kotler
price adjustment strategies, marketing by Phillip Kotler
 
Price strategy
Price strategyPrice strategy
Price strategy
 
Price
PricePrice
Price
 
PRICING DECISION
PRICING DECISIONPRICING DECISION
PRICING DECISION
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Econ3510 topic9-healthcarefunding
Econ3510 topic9-healthcarefundingEcon3510 topic9-healthcarefunding
Econ3510 topic9-healthcarefunding
 
Pricing
PricingPricing
Pricing
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
Pricing strategies and policies
Pricing strategies and policiesPricing strategies and policies
Pricing strategies and policies
 
Consumer psychology and pricing
Consumer psychology and pricingConsumer psychology and pricing
Consumer psychology and pricing
 
Sur
Sur Sur
Sur
 
Lecture 8 mba_marketing_management_-_pricing
Lecture 8 mba_marketing_management_-_pricingLecture 8 mba_marketing_management_-_pricing
Lecture 8 mba_marketing_management_-_pricing
 
Discounting in Health Economic Evaluation!
Discounting in Health Economic Evaluation!Discounting in Health Economic Evaluation!
Discounting in Health Economic Evaluation!
 
PRICE STRATEGY.pdf
PRICE STRATEGY.pdfPRICE STRATEGY.pdf
PRICE STRATEGY.pdf
 
Neethu(titto sunny)
Neethu(titto sunny)Neethu(titto sunny)
Neethu(titto sunny)
 

Determining the Right Pricing Strategy

  • 1. Determining the Right Pricing Strategy COM 546, Group #3 September 25, 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.