Under and over indexing problems and the Panda update. Presented at SEOmoz meetup at PromediaCorp #moznyc on May 12, 2011.

1. SUPPLEMENTAL HELL How to Fix “New” Indexing Issues e: rhea@outspokenmedia.com p: (904) 742-6477 t: @outspokenmedia | @Rhea #moznyc

6. What are Google’s Supplemental Results? http://bit.ly/aaron-on-supplemental

8. high-quality content low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index

9. high-quality content low-quality low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index

10. Goldilocks & the 3 Indexing Situations Just right Under Indexed Over Indexed Harmony Missing potential opportunities You’re your own worst enemy

11. How do you know?

13. DIAGNOSIS 1: Content Not Crawlable

16. DIAGNOSIS 2: Insufficient Internal Linking home search click through 200+ paginated results 20 top results profiles

17. categories profiles tags home Footer: dynamic tag dynamic tag dynamic tag Footer: static tag #1 static tag #2 static tag #3 Solution

18. DIAGNOSIS 3: Low-Quality Content You can’t polish a [noun]

19. Solution

20. DIAGNOSIS 4: Out-Ranked for OWN Content

22. 2) Snippets (“continue reading”)

23. 3) Attribution with link to the original I’d rather have the post title as anchor text!

24. 4) Optimize the cr*p out of it

25. 5) Check your panda factors

27. DIAGNOSIS 1: Duplicate Content Content Management Systems

29. DIAGNOSIS 2: Not Controlling the Bots

30. Start small, start now.

31. SEO & OODA Loops SEOmoz’s Whiteboard Friday, 4/14/11: http://bit.ly/tom-on-gtd