Presentation on March 25, 2014 to Rensselaer Polytechnic Institute's Women's Mentor Program on how to leverage social media for personal branding and job placement.

1. Want a job?
BRAND YOURSELF
@rhea | @outspokenmedia

2. Industry Survey: Educational Background
of Digital Marketers & SEOs
In MANY fields, a college
education is NOT enough!

3. IT TAKES MORE THAN A MAJOR:
Employer Priorities for College
Learning and Student Success
An Online Survey Among Employers
By Hart Research Associates
April 10, 2013
h"p://www.aacu.org/leap/documents/2013_EmployerSurvey.pdf

4. “a candidate’s demonstrated
capacity to think critically,
communicate clearly, and
solve complex problems is
more important than their
undergraduate major.”
93% of employers agree…

5. believe
students
have
what
is
“required
for
advancement
and
promoDon
to
higher
levels.”
only 44%

6. “they
give
hiring
preference
to
college
graduates
with
skills
that
will
enable
them
to
contribute
to
innova1on
in
the
workplace.”
95% say…

7. “say
it
is
important
that
those
they
hire
demonstrate
ethical
judgment
and
integrity;
intercultural
skills;
and
the
capacity
for
con1nued
new
learning.”
9in 10

8. “want
colleges
to
place
more
emphasis
on
helping
students
develop…
cri1cal
thinking,
complex
problem-­‐solving,
wrien
and
oral
communica1on,
and
applied
knowledge
in
real-­‐world
se=ngs.”
3in 4

10. Your online presence matters
(even if legally it shouldn’t)
Interview Profiles:
- Go where the industry is
- Create for the job you want
- Claim optimize your profiles
- Develop personal projects
- Participate
5 TIPS

11. Go where the industry is

12. Try advanced searches
“Top
(industry)
sites”

13. Find active LinkedIn groups

14. Mine social data
(use tools like FollowerWonk)

15. Track social mentions

16. Create for the job you want

17. Early social media adoption =
lower barrier to influencers
And, length of time on a
social network + audience
size are positively correlated.

19. Claim optimize your profiles
• Consistent and claimed usernames
• Content creation and optimization (“if
there’s a field, fill it”)
• Understand and leverage cross-linking
• Connect with relevant users
• Take advantage of new developments

20. Employers care
about LinkedIn!

21. DO THIS!

23. Facebook Usernames
https://www.facebook.com/username

25. Develop personal projects

26. Participate

30. What I’m looking for
Work experience
Work ethic
Professionalism
No drama
Industry-specific passion
Knowledge of tools of the trade
Independent thinker/strategist
Interest in our company and team

31. What I avoid
Lack of communication skills
No personal development outside of school
Lack of interest/specialization
Someone who doesn’t follow instructions
Someone who ignores the details

32. Get the deck:
http://www.slideshare.net/rdrysdale/
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia