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It's all about the apps:  Smartphone Apps Overview  ,[object Object],Rich Miller,[object Object],Research Scientist , LexisNexis,[object Object], World Usability Day - November 12, 2009,[object Object],Note: This PPT is designed to be used both as a presentation and reference, so much of the detail is for reference mode, but feel free to contact Rich Miller for more detail – richmiller1@gmail.com,[object Object],Slides will be available at http://www.slideshare.net/rdm121,[object Object]
Agenda,[object Object],Introduction to smartphones and apps,[object Object],App design challenges and guidelines,[object Object],Example apps and design characteristics,[object Object],Live iphone app demos,[object Object],15 apps in 15 minutes (approximately),[object Object],Q & A,[object Object],2,[object Object]
early visions of mobile computingt,[object Object],3,[object Object]
Smartphone, App Basics,[object Object],Smartphones,[object Object],Mobile phones with advanced capabilities,[object Object],Essentially pocket computers,[object Object],Phone just onefunction among a growing number of capabilities.,[object Object],Smartphones are increasingly subsuming most other “gadgets”,[object Object],iphone and blackberry most prevalent in U.S.,[object Object],Late entries (Google Android, Palm Pre) face uphill climb,[object Object],In UK/Europe, Nokia dominates at least “basic mobile”,[object Object],Apps,[object Object],A program that runs on a hand-held device,[object Object],Mobile apps are smaller in scope, more targeted to a task,[object Object],Very much like widgets,[object Object],Difference between “loaded app” and “mobile-enabled site”,[object Object],App = mini-program residing on the device, internet connection not necessarily required,[object Object],mobile-enabled site = web site with specially-formatted pages, called “web apps” by Apple.,[object Object],4,[object Object]
What’s the big deal about smartphones?,[object Object],They represent a tipping point in computing,[object Object],Ubiquity and convenience changing the landscape,[object Object],Mobile computing becoming next big wave of change,[object Object],Having one is truly life-changing,[object Object],you’ll understand when you get one,[object Object],Smartphoneshave “sensing” capabilities,[object Object],Seeing through camera, Hearing through microphone,[object Object],Multi-touch interfaces – tap and gesture,[object Object],Sense Orientation in space – tilting, pointing,[object Object],Geographic location - GPS,[object Object],Sensing makes mobile devices more intelligent,[object Object],A world full of devices sucking up data into the internet!,[object Object],They run apps, making a smartphone a portable, virtually unlimited information/media tool set.,[object Object],5,[object Object]
What’s so special about the iphone?,[object Object],They are immensely popular (and sometimes required),[object Object],Despite the high cost and lack of network choice,[object Object],Dramatically influential and “game-changing”,[object Object],New user interaction > fingers-based “multi-touch” paradigm,[object Object],Superior integration and design – both hardware and sw,[object Object],digital swiss army knife,[object Object],remote controls” for various aspects of life,[object Object],The cool factor – almost-mesmerizing impact,[object Object],Anyone who borrows, experiences one , wants one,[object Object],Development toolkit makes it easy to build apps,[object Object],Owners constantly use them, brag about them, show them off,[object Object],6,[object Object]
Apps create new set of behaviors,[object Object],Settle arguments, satisfy curiosity,[object Object],Socialize from anywhere (never be alone),[object Object],Never be bored, or socially awkward, again,[object Object],Talk to apps, not just your phone,[object Object],Capture info - taking pics, recording sounds, etc.,[object Object],Don’t get lost as much – navigation support,[object Object],Remember things, be more organized,[object Object],Interstitial, workflow-moving tasks,[object Object],Return of the 1960’s handheld radio,[object Object],7,[object Object]
iphone app wall ,[object Object],A subset of the more than 100,000 apps in the App Store,[object Object],50K in July last time I showed this slide!,[object Object],8,[object Object]
Apps observations and trends,[object Object],App store model has been extremely successful,[object Object],Can anyone catch up with Apple and its 100K apps?,[object Object],Android now up to 10K apps, Blackberry 2K.,[object Object],Customer comments are powerful,[object Object],They can make or break an app,[object Object],Distributions can be bimodal – love it or hate it.,[object Object],Most apps are < $10, though some can be “expensive”,[object Object],e.g. $40 for law school flashcards, $50 for Black’s Law Dictionary,[object Object],Increasingly more apps for professional space,[object Object],Other Observations,[object Object],Most popular apps more for social/play than job/productivity,[object Object],A paid app being more popular than free apps is a good sign,[object Object],9,[object Object]
Apps landscape,[object Object],Social,[object Object],Life/style,[object Object],Games,[object Object],Reference/Prod/Edu/Finance,[object Object],Entertain/Sports/Music/etc,[object Object],News,[object Object],work,[object Object],docs to go,[object Object],LN get-a-case,[object Object],CA case law,[object Object],simplemind,[object Object],black’s law,[object Object],dictionary,[object Object],fedregcivpro,[object Object],evernote/shovebox,[object Object],bloomberg,[object Object],linkedIn,[object Object],patents,[object Object],epocrates,[object Object],photoshop,[object Object],bump,[object Object],Wolfram alpha,[object Object],gmail/cal/tasks…,[object Object],3D brain,[object Object],wikipanion,[object Object],Autodesk sketchbook and whiteboard apps,[object Object],newyorktimes,[object Object],usatoday,[object Object],abcnews,[object Object],google mobile,[object Object],weather channel,[object Object],kayak,[object Object],google maps,[object Object],huffpost/drudge,[object Object],ibird,[object Object],shazam,[object Object],mediafly,[object Object],zillo,[object Object],amazon,[object Object],joost,[object Object],facebook,[object Object],kindle,[object Object],reader,[object Object],milesplit,[object Object],ESPN,[object Object],banjo hoedown,[object Object],target/walmart,[object Object],flixster,[object Object],louvre,[object Object],madden ,[object Object],football,[object Object],tap tap,[object Object],revenge,[object Object],rock,[object Object],band,[object Object],comics,[object Object],pandora/lastfm,[object Object],play,[object Object],consume,[object Object],create,[object Object]
Sensing apps,[object Object],Shazam – recorded music,[object Object],Camera/evernote/etc. – images,[object Object],Neoreader – bar codes,[object Object],Recorder/evernote – sounds,[object Object],Google earth/maps – geo-position,[object Object],Free wifi – wifi networks,[object Object],image + place + time,[object Object],Eaton, OH,[object Object],9/19/2009,[object Object],12:31 p.m.,[object Object],11,[object Object]
Mobile design/usability challenges,[object Object],Striking balance between space/simplicity and feature set size,[object Object],Integrating with existing/related products,[object Object],how does it fit into existing toolset/suite?,[object Object],intelligent “chaining” of apps, e.g. google mobile > safari,[object Object],Adapting to the human pointing device (the finger),[object Object],ANY finger preferable to the dreaded stylus.,[object Object],Adapting to no multitasking (at least iphone),[object Object],importance of saving state; fast app loading,[object Object],Performance –network speed more forgiven than app-loading speed,[object Object],network may not be fully ready for video,[object Object],App management – iphone system too shallow,[object Object],Readability and posture issues,[object Object],Shorter width is actually better for reading,[object Object],the hunchback thing can’t be good!,[object Object],12,[object Object]
Guidelines for mobile app design,[object Object],Follow mobile design conventions (formal or de-facto),[object Object],Break suites/apps/icontent into manageable chunks,[object Object],Don’t try to cram a browser app into a mobile app,[object Object],Keep it simple, nimble, and quick,[object Object],“Figure out the absolute least you need to do to implement the idea, do just that, and then polish the hell out of the experience.” – more,[object Object],Take advantage of mobile interaction features,[object Object],Tapping, flipping, shaking, turning, GPS, ,[object Object],Favor tapping over scrolling,[object Object],Support workflow stimulating tasks,[object Object],Remember Fitts’ Law – make targets sufficiently large and apart,[object Object],Don’t waste screen space on superfluous elements,[object Object],Use transparent menus - See Tufteiphone video,[object Object],Encourage homescreen shortcuts to web pages (e.g. icons),[object Object],Don’t invite users to hammer you in the itunes comments,[object Object],See more at Smashing Magazine, squidoo, Apple, Microsoft,[object Object],13,[object Object]
What mobile apps mean for design in general,[object Object],Gesture, voice interactions and other design techniques spread to other platforms,[object Object],Focus on simplicity, efficiency, de-featuring,[object Object],Similar to how browser-based design informed desktop-application design,[object Object],Increased focus on collaboration,[object Object],Many mobile tasks highly collaborative,[object Object],Sensing capabilities spread to static devices,[object Object],14,[object Object]
Study:  Mobile usage in law schools,[object Object],3 phases,[object Object],Spring: interviews about mobile usage (April 2009),[object Object],Summer: create and mock up application concepts,[object Object],Fall: return to students for feedback on concepts,[object Object],Particular focus on the iphone, given its popularity and influence on interaction design,[object Object],Phase 1 interviews were open-ended, qualitative and aimed at… ,[object Object],…understanding how mobile devices affected student work patterns,[object Object],…identifying opportunities for creating mobile offerings,[object Object],Phase3 in process…,[object Object],15,[object Object]
The Students,[object Object],[object Object]
 U of Michigan
 Indiana U16,[object Object]
smartphone tour/demo,[object Object],Each student provided a 2-4 minute tour/demo of their smartphone…,[object Object],17,[object Object]
LexisNexis “get-a-case” app,[object Object],18,[object Object]
Legal reference - The law pod,[object Object],Federal Rules of… ,[object Object],Civil Procedure,[object Object],Criminal Procedure,[object Object],Appellate Procedure,[object Object],Bankruptcy,[object Object],Evidence,[object Object],U.S. Constitution,[object Object],bimodal comment distributions not uncommon,[object Object],19,[object Object]
Legal reference - California Law,[object Object],20,[object Object]
Cliff Maier patents reference,[object Object],Data screen-scraped from USPTO site,[object Object],21,[object Object]
Black’s Law Dictionary (West),[object Object],22,[object Object]
Reed Elsevier Proprietary & Confidential,[object Object],Medical - Epocrates,[object Object],23,[object Object]
Reed Elsevier Proprietary & Confidential,[object Object],Medical - Netter Anatomy Flash Cards,[object Object],24,[object Object]
Reed Elsevier Proprietary & Confidential,[object Object],MedSci - Papers,[object Object],25,[object Object]
Wolfram Alpha,[object Object],26,[object Object],$50!,[object Object]
Productivity - Documents to Go,[object Object],27,[object Object]
Capture & Organize - Evernote/shovebox/etc.,[object Object],28,[object Object]
Travel info-seeking - Kayak,[object Object],29,[object Object]
Craigs’ List,[object Object],30,[object Object]
Congress – example of “trading-card” like app,[object Object],Apps a good fit for finite sets of discrete “information objects”,[object Object],31,[object Object]
iBird – more “trading cards”,[object Object],32,[object Object]
Using Visuals - World Factbook,[object Object],33,[object Object]
Using Visuals - Starmap Pro,[object Object],34,[object Object]
Entertainment as design pioneer- ESPN Scorecenter, Mobile Web,[object Object],Good example of visualization on mobile device,[object Object],35,[object Object]
Games – Madden Football,[object Object],36,[object Object]
Games - Rock Band, Tap Tap Revenge,[object Object],37,[object Object]
iphone demos – 15 apps in 15 mins!,[object Object],Social – linkedin,[object Object],Life/style – kayak, zillow,[object Object],Ref/prod/edu/fin – LN get-a-case, patents, simplemind, evernote, wikipanion, autodesk sketchbook, google mobile,[object Object],News – usatoday,[object Object],Ent/sports/music/etc – lastfm, milesplit, louvre,[object Object],Games – madden football,[object Object],38,[object Object]

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