1. Leveraging the Power of Personalization for Higher-Education Recruitment Keith R. Bax Vice-President, Marketing and Business Development Research Data, Incorporated
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4. Traditional Mass Marketing is Just a Numbers Game… PSAT Sophomores & Juniors + ACTPLAN + NRCCUA + CBSS ~88,000 prospects contacted 1 408 Enrollments from 88,000 prospects = < .5% success rate 12,283 2,507 2,030 1. Example from private regional university
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8. Walden University Solution Workflow Rule-based personalized printing process (XMPie) Step 1 Prospect visits Waldenu.edu Step 2 Personal and academic information is collected online Personalized booklets are stapled, trimmed, and mailed directly to Prospects Step 3 Step 4 Personalized booklets are printed on state-of-the-art digital press Step 5 Collected data is processed for personalized printing
![Challenges of Higher Education Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)