15. Those who want to
escape from the
utilitarian routine of
public transport and
embrace the
unexpected in a fun
and entertaining way.
We need to tap
into the mindset
of people who
find comfort
outside their
comfort zone.
17. New York is full of people with a feeling
for the tangential adventure, the risky
adventure, the interlude that’s not likely
to end in any double-ring ceremony.
Joan Didion
18. “With [uberPOOL] you’re going to
meet fun and interesting people and
if not, you’ll be fine!”
Rachel’s uberPOOL co-rider
19.
20. But, we need to go deeper than
just targeting “New Yorkers.”
23. They jump into the unexpected.
would take a
last minute
trip73%
24. They jump into the unexpected.
would take a
last minute
trip73%
They jump into new experiences. Almost 9 in 10are open to trying new foods
6 in 10 say they eat “almost anything”
25. They jump into the unexpected.
would take a
last minute
trip.73%
They jump into new experiences. Almost 9 in 10are open to trying new foods
6 in 10 say they eat “almost anything”
They jump into meeting new people.
26. Meet Jumper Jack Flash:
He takes the subway and relishes the unexpected shout of “Showtime!”
Last night he had dinner at the Mission Chinese pop-up.
And, he had a 10 minute conversation with the table next to him about LCD
Soundsystem.
When his friends went to Shakespeare in the Park without him, he had major FOMO.
This weekend, he’s completing a quest to eat at Thrillist’s “Best Taco Shacks.” One is
in Rockaway. What better way to get there than uberPOOL?
28. So, we will...
....Get Culture Jumpers...
...To jump into an uberPOOL...
...By inspiring them to embrace their innate love for unexpected and unique experiences.
31. How, when, and where can we
reach cultural jumpers and
convince them to jump in?
32. When they’re already in an adventurous fun mindset!
On the lookout for new activities/events Heading home after a long day
Out for a night on the town Having some weekend fun
33. Convert new people to uberPOOL
Engage loyalists
And give them all reasons to stay
We’ll take advantage of these opportunities where
our target is primed for the unexpected to...
34. And we’ll do it all with a touch
of irreverence and NY cool.
36. Famous New Yorkers will be jumping in
for the ride with UberPool for a week.
After all, you never know who you could
meet?
We will ask people to share their
experiences with #onlyinuberPOOLny
uberPOOL Roulette
39. With Driver Kits, uber 8 Balls, and Curated City Guides we inject every
uberPOOL ride with an extra load of fun.
40. We want to associate uberPOOL with
fun and adventure. So we will be
where Culture Jumpers go looking for
activity, restaurant, and nightlife
inspiration:
