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A Revolutionary Game-Item Trading Platform
SwapGaming Overview
The most powerful Game Item Trading Platform in the World
โ€ข Algorithms that calculate all possible trades
โ€ข 1000 times more trades completed between players
โ€ข Recommendation Engine guides players to get items they want
โ€ข Fast Item-for-Item trading with no bargaining and no cheating
Ideal service for subscription revenues and increasing player
engagement through trading
Players just click on what they want and offer items to exchange,
SwapGaming finds all possible trades
Endorsed by the world's biggest eSports Organizations
How SwapGaming Works
โ€ข Player-to-Player exchanges, item for item
โ€ข A visual user interface so no language barriers
โ€ข Players trade more when trading is easy and friendly
โ€ข Players subjectively value items differently
โ€ข Players never have to find someone to trade with
โ€ข All trades are balanced so users don't worry about price
โ€ข All deals are fair so no cheating possible
Click on all items you want
Click on items to trade
We find the trades
Swapping Algorithms
Proprietary algorithms that create multi-party
swap circles (not just 1-to-1 trades)
โ€ข Easy integration to game server and billing
โ€ข Responsive UI
โ€ข Any language support
Other FeaturesGamification
โ€ข Badges, leader boards, and rewards
โ€ข Engaging Content (Top traders, trending
items, people/items in a single trade loop)
Tells players:
โ€ข Items available for items they have
โ€ข Items to offer to get items they want
โ€ข Items similar to items they are looking for
โ€ข Item combinations to offer to get wanted items
Recommendation Engine
Main Components
โ€ข Player interaction and item trading data
โ€ข See the real value of Items to players
โ€ข Compare subjective value to market value
for better item pricing
Unique Data Analytics
Trading Starts Conversations
I swapped 12
Commons
and got a
Rare
I want to switch
characters! I want to
try a different game
Tweet
#ForFree Look
what I got!
So cool to
see the 5
people in my
1 swap
Swapping with Guild
members rocks
You beat my
swapping record!
Common Concerns
External Item Sales reduce Developers/Publishers revenues
There are hundreds of sites where players buy and sell items
โ€ข Attract players back with subscription services
โ€ข For example, $3/month service for unlimited trades of common items
โ€ข Reduces desire to trade on 3rd party sites
โ€ข Protect your players
Play, Trade,
Dominate
Trading is part of the social experience
SwapGaming type of trading
โ€ข Creates new ways for players to interact and compare results
โ€ข Removes bad behavior like cheating
โ€ข Saves time and removes stress of negotiating for more playtime
Trading hurts Game Design and Player Progression
This is true for some games, SwapGaming is a big advantage for others
Types of Games for SwapGaming Trading
Large Multi-player Games with item-trading communities
โ€ข Many items and to increase trade, item circulation and liquidity
โ€ข Games with internal trading markets
โ€ข Large Clans/Guilds with special features for members
โ€ข Games that want to stop 3rd party item-trading websites
Games where players craft and trade items
โ€ข User Generated Content games where players make and share
โ€ข Young kids games that require sharing but not selling and negotiating
Platforms who want to offer special services to Developers
โ€ข Cross-game promotion and User Acquisition
โ€ข Increase player engagement through trading special item class
Mobile Games with Trading like TCGs
Games where players trade but don't speak same language
SwapGaming Summary
โ€ข SwapGaming finds trades that would otherwise never happen
โ€ข SwapGaming is the most player-friendly way to trade
โ€ข Monetize with subscriptions for trading selected classes of items
โ€ข Attract users back from 3rd party trading sites
โ€ข Capture all real money transactions and non-cash trades
โ€ข Protect players with a safe, no bargaining system
โ€ข Increase Player Engagement and K-Factor
โ€ข Players want to trade and invite their friends
โ€ข Enable across-game swapping
โ€ข Migrate players to your new games (as their LTV decreases)
โ€ข Improve player loyalty thru investment protection for their time and money spent
SwapGaming trading encourages players to focus on what they
believe is valuable and increases engagement with the game
Robin Alter
CEO, Swapdom Inc.
robin@swapdom.com
www.SwapGaming.com
www.Swapdom.org

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SwapGaming Item-Trading Platform for Developers and Publishers

  • 1. A Revolutionary Game-Item Trading Platform
  • 2. SwapGaming Overview The most powerful Game Item Trading Platform in the World โ€ข Algorithms that calculate all possible trades โ€ข 1000 times more trades completed between players โ€ข Recommendation Engine guides players to get items they want โ€ข Fast Item-for-Item trading with no bargaining and no cheating Ideal service for subscription revenues and increasing player engagement through trading Players just click on what they want and offer items to exchange, SwapGaming finds all possible trades Endorsed by the world's biggest eSports Organizations
  • 3. How SwapGaming Works โ€ข Player-to-Player exchanges, item for item โ€ข A visual user interface so no language barriers โ€ข Players trade more when trading is easy and friendly โ€ข Players subjectively value items differently โ€ข Players never have to find someone to trade with โ€ข All trades are balanced so users don't worry about price โ€ข All deals are fair so no cheating possible Click on all items you want Click on items to trade We find the trades
  • 4. Swapping Algorithms Proprietary algorithms that create multi-party swap circles (not just 1-to-1 trades) โ€ข Easy integration to game server and billing โ€ข Responsive UI โ€ข Any language support Other FeaturesGamification โ€ข Badges, leader boards, and rewards โ€ข Engaging Content (Top traders, trending items, people/items in a single trade loop) Tells players: โ€ข Items available for items they have โ€ข Items to offer to get items they want โ€ข Items similar to items they are looking for โ€ข Item combinations to offer to get wanted items Recommendation Engine Main Components โ€ข Player interaction and item trading data โ€ข See the real value of Items to players โ€ข Compare subjective value to market value for better item pricing Unique Data Analytics
  • 5. Trading Starts Conversations I swapped 12 Commons and got a Rare I want to switch characters! I want to try a different game Tweet #ForFree Look what I got! So cool to see the 5 people in my 1 swap Swapping with Guild members rocks You beat my swapping record!
  • 6. Common Concerns External Item Sales reduce Developers/Publishers revenues There are hundreds of sites where players buy and sell items โ€ข Attract players back with subscription services โ€ข For example, $3/month service for unlimited trades of common items โ€ข Reduces desire to trade on 3rd party sites โ€ข Protect your players Play, Trade, Dominate Trading is part of the social experience SwapGaming type of trading โ€ข Creates new ways for players to interact and compare results โ€ข Removes bad behavior like cheating โ€ข Saves time and removes stress of negotiating for more playtime Trading hurts Game Design and Player Progression This is true for some games, SwapGaming is a big advantage for others
  • 7. Types of Games for SwapGaming Trading Large Multi-player Games with item-trading communities โ€ข Many items and to increase trade, item circulation and liquidity โ€ข Games with internal trading markets โ€ข Large Clans/Guilds with special features for members โ€ข Games that want to stop 3rd party item-trading websites Games where players craft and trade items โ€ข User Generated Content games where players make and share โ€ข Young kids games that require sharing but not selling and negotiating Platforms who want to offer special services to Developers โ€ข Cross-game promotion and User Acquisition โ€ข Increase player engagement through trading special item class Mobile Games with Trading like TCGs Games where players trade but don't speak same language
  • 8. SwapGaming Summary โ€ข SwapGaming finds trades that would otherwise never happen โ€ข SwapGaming is the most player-friendly way to trade โ€ข Monetize with subscriptions for trading selected classes of items โ€ข Attract users back from 3rd party trading sites โ€ข Capture all real money transactions and non-cash trades โ€ข Protect players with a safe, no bargaining system โ€ข Increase Player Engagement and K-Factor โ€ข Players want to trade and invite their friends โ€ข Enable across-game swapping โ€ข Migrate players to your new games (as their LTV decreases) โ€ข Improve player loyalty thru investment protection for their time and money spent SwapGaming trading encourages players to focus on what they believe is valuable and increases engagement with the game
  • 9. Robin Alter CEO, Swapdom Inc. robin@swapdom.com www.SwapGaming.com www.Swapdom.org

Editor's Notes

  1. http://en.wikipedia.org/wiki/Playerauctions http://itemmania.co.kr.w3snoop.com/ https://www.linkedin.com/company/448333?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId%3A3246191421360726385%2CVSRPtargetId%3A448333%2CVSRPcmpt%3Aprimary