Carol Cox & Rob Croll, Course Directors in the Internet Marketing Program at Full Sail University, talked about 'Search & Social for Personal Branding' during a theater presentation at SMX West 2011 in San Jose.
2. 1
Personal brands
are not just for celebrities.
Your personal brand
is what other people think about you –
what impression they have of you.
Source: http://blog.newsok.com/fashionmatters/
2009/05/28/vogue-editor-anna-wintour-suggested-
oprah-lose-weight/
3. 2
89% of HR professionals check potential employees’
professional
online data.
4. 3
84% say they also check
personal
information.
5. 3
70% have
rejected
a candidate based on something they found online.
6. 5
What does a
Google
search
for your name show?
How can you make sure
that potential employers
or clients (or dates)
find what
YOU want
them to
find?
7. 6
Should you
change
your brand name?
Perhaps, if:
Someone famous has
it.
Someone infamous
has it
Someone surpasses
you in the search
results no matter
what you do.
Your name is
extremely common.
Or….
8. 7
It’s just a
really bad name.
Meet Talula Does the Hula from Hawaii.*
*Read the complete story of Talula, a 9-year old who was allowed by the court to legally change her name
at http://bit.ly/Talula-Name-Change
9. 8
Ways to
alter your name:
Use a nickname
Add a middle name
Hyphenate your last name
Change it entirely
10. 9
Who are you? Who do you want to be?
Use a survey tool like
360°Reach to learn what
others think of you.
Then, examine your
interests, passions and
talents.
What do you want to
emphasize?
11. 10
Build a character
Develop a voice
Show your personality expertise
Be authentic real
Tell a story
Most importantly, let others see how
they can relate to you.
24. 23
Rob Croll
Carol Cox
Course Director
Course Director
Twitter: @RobCroll
Twitter: @CivicLink
www.FullSail.edu
Hinweis der Redaktion
CAROL = Everyone has a personal brand; it’s not just for celebrities like Oprah. It’s what people think about you – what impression they have of you. Are you considered smart, knowledgeable, funny, witty, creative, organized, thoughtful, generous, and so on? Notice I used all positive words. Hopefully the first things that come to people’s minds are not words like jerk, obnoxious, mean, untrustworthy, and superficial. If so, then that’s they first thing you need to work on, and that’s a topic for another talk . So, ask yourself, when people think about you, what do you want them to think? What impression do you want them to have of you?
CAROL = 89% of recruiters and HR professionals use professional online data to assess a potential employee. 84% say they consider personal information, too. 70% of these recruiters and HR professionals have rejected a candidate based on something they found online.Concerns about the candidate’s lifestyleInappropriate comments and text written by the candidateUnsuitable photos, videos, and information Not just potential employers – clients too!
CAROL = 89% of recruiters and HR professionals use professional online data to assess a potential employee. 84% say they consider personal information, too. 70% of these recruiters and HR professionals have rejected a candidate based on something they found online.Concerns about the candidate’s lifestyleInappropriate comments and text written by the candidateUnsuitable photos, videos, and information Not just potential employers – clients too!
CAROL = 89% of recruiters and HR professionals use professional online data to assess a potential employee. 84% say they consider personal information, too. 70% of these recruiters and HR professionals have rejected a candidate based on something they found online.Concerns about the candidate’s lifestyleInappropriate comments and text written by the candidateUnsuitable photos, videos, and information Not just potential employers – clients too!
CAROL = A Google search for Rob’s name yields about 80,100 results. What does a general search on your name currently show?How can you make sure that potential employers or clients (or dates) find what you want them to find?
CAROL= Reasons to alter your name: someone famous has it, someone infamous has it, someone not famous has it but surpasses you in search results no matter what you do, your name is extremely common (Jane Doe, John Smith).
CAROL = Or it’s just a really bad name: Story of girl in New Zealand whose parents named her “Talula Does the Hula From Hawaii” (http://www.cbc.ca/world/story/2008/07/24/talula-nz-name.html). Ways to alter your name: use a nickname, add a middle name, hyphenate your last name, change it entirely.
CAROL = Or it’s just a really bad name: Story of girl in New Zealand whose parents named her “Talula Does the Hula From Hawaii” (http://www.cbc.ca/world/story/2008/07/24/talula-nz-name.html). Ways to alter your name: use a nickname, add a middle name, hyphenate your last name, change it entirely.
CAROL = Find out what other people think about you firs. Can use a survey tool like 360°Reach - Personal Brand Assessment.Then examine what your interests, passions, and talents are. What do you want to emphasize?
CAROL = Build a “character” (like what fiction writers do). Develop a voice; show your personality and expertise.Must be authentic and real – tell a story and, more importantly, how others can relate to you
ROB = It’s helpful to use a consistent name across your profiles.Use a service like Know’em.com to see many social media sites at once.
ROB = There are literally hundreds of sites out there. You don’t have time for them all. Most important: LinkedIn, Facebook, Twitter, Google profile, Blog, and perhaps a couple related to your industry or niche.
ROB = Your blog is your anchor. Post regularly – at least once a week. Appreciate people who leave comments on your blog. Also visit others’ blogs and leave intelligent comments, with enough frequency that you become a regular in that community.
ROB= use lists, TweetDeck
CAROL = Fill out your profile completely; join groups; unique URL; add applications; Twitter integration
CAROL= Pros and cons of having each.
ROB=
CAROL = Don’t forget digital asset optimization for your personal brandImages – flickr or other photo-sharing sites; beware those Facebook tags!Videos – YouTube, vimeoSlideshare
ROB = Freelancing sites like elance.com or 99designs.comSecond-tier (and below) social media sitesNiche/industry-vertical social media sitesBut, don’t spread yourself too thin. Better to be active on a few sites than post once a month on dozens. (You can still ‘claim’ your profile even if you’re not planning to immediately utilize the service.)
ROB = Also consider the impact on SEO, since the big search engines are using social signals in their algorithms – and will probably continue to do so. From Naymz – “Add links to other pages that you own or endorse. Pages that you link to get improved position in the search engines.”
ROB = Google alerts; SocialMention.com
ROB = Everyone’s seen the New Yorker cartoon from 1993 that says, “On the Internet, no one knows you’re a dog.” Not the case anymore. Don’t try to be someone you’re not. Don’t hide behind a disguise or exaggerate your accomplishments. Share your hobbies, interests, and values – be human - and sincerely engage with other people.