Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

1. Twin Cities Eloqua User Group
July 31, 2012

2. Agenda
Updates & Announcements
Eloqua R2 (June) Release Recap
Cool Client Stuff
Canada/EU Privacy Laws
Ask the Consultants
Open Discussion/Social Time
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:

3. Updates & Announcements

4. Updates & Announcements
Road to Revenue Tours Continue
roadtorevenue.eloqua.com
Eloqua Experience 2012
eloquaexperience.com
Nov 6 - 8
Rosen Shingle Creek, Orlando, FL
Submit your Markie Submissions!
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:

5. Updates & Announcements
We are growing!
We are moving!
Riverview Office
Tower
8009 34th Avenue South, Suite
300 Bloomington, Minnesota
55425
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:

6. Eloqua R2 Release
Recap

7. R2 Summary
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5757 Wayzata Blvd, Minneapolis, MN 55416
....
P: 763.355.1025 | E:

8. R2 - Service Packs
2 Service Packs since initial release
Campaign bugs
Insight bugs
Form bugs
Editor bugs
Segment bugs
around 50 known outstanding issues
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:

9. R2 - Lead Scoring
GA any day now...
New Documentation:
Configuration Guide
CRM Integration Setup
FAQ
Multiple Models available as Add-on
for Express
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:

10. R2 - Lead Scoring
Upcoming criteria may include...
Is In Segment
Is in Shared List
Has Custom Object Data
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:

11. R2 Release Resources
Release Resource Center
(http://topliners.eloqua.com/docs/
DOC-2524)
Recording of Eloqua10 June Release
- Education Session on Topliners
Release and Service Pack Notes
Noticeable Changes Document
Videos
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5757 Wayzata Blvd, Minneapolis, MN 55416
....
P: 763.355.1025 | E:

12. Cool Client Stuff

13. Privacy Laws

14. Privacy Laws
US EU Canada
Directive not
CAN-SPAM law universally adopted, FISA, law passed but
Status
in place Proposal offered to not in force yet
replace Directive
Commercial Commercial Email,
Covers Email, Tracking
Email SMS, IM
Send to anyone Varies - safest Send only to those
What/ who is has not assumption is to who have given
When unsubscribed/ require double opt-in explicit consent or
opted-out to email and opt-in to there is implied
tracking consent
implement email solicit explicit opt-in
business as
Action double opt-in and now before law takes
usual but
Items tracking opt-in effect, put opt-in
expect changes
solutions solutions in place
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5757 Wayzata Blvd, Minneapolis, MN 55416
....
P: 763.355.1025 | E:

15. R2 - EU Require Tracking Opt-in
Austria Latvia
Belgium Lithuania
Czech Republic Luxembourg
(opt-out)
Malta
Denmark
Estonia Netherlands
Finland Slovakia
France Spain
Hungary Sweden
Ireland United Kingdom
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5757 Wayzata Blvd, Minneapolis, MN 55416
....
P: 763.355.1025 | E:

16. Ask the Consultants

17. Open Discussion / Social Time
REMINDER: Next Session - Sep 25th

18. 5757 Wayzata Boulevard
Minneapolis, MN 55416
P: 763.355.1025
E: INFO@RELATIONSHIPONE.COM
W: WWW.RELATIONSHIPONE.COM