- Are you interested in a faster transformation of new ideas into business opportunities? - Would you like to continuously renew your business with your existing resources? - Have you already been trying with internal resources to develop your innovation capabilities? If so, then contact us as this is exactly what BOOI has been doing for the last 6 years: Create new business ideas, turn them into value propositions and support organisations to continuously renew their business. In each phase of the continuum of 'Creativity' → 'Innovation' → 'Business Renewal' we support our clients to develop either their employees, their processes & procedures, or link their innovation efforts to longer-term strategic goals. BOOI has been serving a wide array of clients from different industries with revenues ranging from less then 1 million to over 2 billion. Clients like: Auramarine, Cypress Wind Turbines, Exceltise, FreelyDaily, Lahti Mechatronics Network, Marioff (HiFog), Medix Biochemica, Merivaara, Necorpoint, Nixu, PPTDure, Progman (MagiCAD), Salcomp, Sanako, SEW Eurodrive, SKS Automaatio, Spheros-Parabus, Stara, University of Turku (TSE) and Viking Malt. Just to name a few. Just send a mail or give us a call to freely discuss how BOOI could support your organisation. Ron Broens Founder & CEO of BOOI Innovations Oy ron.broens@booi-innovations.com +358 (0)50 501 63 29

1. About 5 monkeys &
your innovation culture
“Culture eats strategy for breakfast”
-Peter Drucker [1909-2005]

2. About
BOOI is a business innovation development
company covering the continuum of:
Creativity → Innovation → Business Renewal

3. "Support our clients to
become the most innovative
player in their industry."
's mission

4. Culture:
How is it formed?
An experimental showcase with 5 monkeys, as ladder, a cage, bananas and
some cold water as punishment

5. A group of scientists placed 5 monkeys in a cage, together
with a ladder which had bananas on the top.

6. Every time one monkey went up the ladder, the scientists
sprayed the other monkeys with cold water.

7. After a while, every time a monkey went up the ladder, the
others beat up the one that went up the ladder.

8. After some time, no monkey dared to go up the ladder
regardless the temptation of the bananas.

9. Scientists then substituted one of the monkeys.
The 1st
thing this new monkey did was to go up the ladder.
Immediately the other monkeys beat him up.
?

10. After several beatings, the new member learned not to
climb the ladder even though never knew why.

11. A 2nd
monkey was substituted and the same occurred. The 1st
substituted monkey participated on the beating of the 2nd
monkey. A 3rd
monkey was changed, and a 4th
and finally the
last one and every time the same thing happened.
?

12. What was left was a group of 5 monkeys that even though
never received a cold shower, continued to beat up any
monkey who attempted to climb the ladder.

13. If it was possible to ask the monkeys why they would beat up
all those who attempted to go up the ladder…..
I bet you the answer would be….
“I don’t know, that’s how things are done around here”
Does it sounds familiar?

14. Improving your innovation culture
●
No matter what you want to do in your
organisation: If your company culture does
not support it it will not happen
●
Your company culture is your organisation's
comfort zone that no one wants to leave

15. Where
the magic
happens
...
Your
Comfort
Zone

17. Improving your innovation culture
• Innovation is a cultural issue
• Culture is created by a group of people
behaving in a similar way
• Change in behaviour needs awareness first
• Awareness leads to understanding
• Understanding is needed to create
commitment for changing behaviour

18. Improving your innovation culture
●
Identify behaviour that is unsupportive of
innovation
●
Lead by example
●
→ Refrain from using “the hose”
●
→ Climb “the ladder” yourself
●
→ Encourage and support others
●
Call out others that use “the hose” and/or do
not “climb the ladder” themselves

19. Want to know more? Contact us!