week 02 of English for Designers, Fall, 2009

1. Announcements:
1. 1st quiz at Bb before next
Wednesday
2. I have started sending e‐mails to
your mailbox. If you have not
received any, please check with me.
Please pronounce the following words:
define, sketch, scenario, criteria,
tangible, specifications

2. 981 English for Designers
Week 02:
• Words used in design
processes‐ $100 laptop (II)
• HW#1
• presentation assignment

3. http://www.dcontinuum.com/content/show.php?id=4
8. Project leaders Kenneth Jewell and
Kevin Young discuss the various
directions to help focus on one design
direction. 聚焦
9. 3‐D data is created and the
Hundred Dollar Laptop’s signature
color is defined.

4. 製造
10. As the final phase of development begins,
our model makers machine the laptop from a
solid block of plastic, streamlining the model
for late stage testing and revision. 做出外觀
測試 修改
11. Machined pieces are later sanded and
finessed before priming. 磨光
上漆
12. All parts are then carefully masked and
painted.

5. 13. Designers observe the nearly final
result, scrutinizing every detail to
ensure it is true to the intended form,
size, shape and color.
14. The first vision for the Hundred
Dollar Laptop is born.
影片：
http://www.dcontinuum.com/co
ntent/expertise_page.php?pagei
d=74

6. 推薦設計資源網站：一個國外設計師分享
經驗、提出議題與意見的網站
Design Sojourn: http://www.designsojourn.com/
為何要關心美國設計師的經驗？（1）美國發生的事
常是亞洲地區的領先指標；（2）本網站經常探討與
設計這一專業相關的政治議題，可以讓學設計的去
思考自己在產業界的定位問題，有助生涯規劃（將
來要學些什麼？要做什麼？）。
可以訂閱電子報，定期獲知最新訊息。

7. http://www.designsojourn.com/what‐are‐your‐principles‐of‐
good‐design/
What is good design? – a current view
1. Good design is a good investment.
Most people understand this concept, but not
many actually see it as an investment that has
tangible returns.
It is not, and should never be about making
something look good and flogging it for extra
cash. （產品）企畫
There has to be risk assessments, planning,
budget controls, and long term goals set out.

8. 2. does not discriminate.
Good design should not just be about the
product or look.
It should include every single aspect that
circulates around a product,
including things like user experience,
usability, packaging and branding.
Design thinking can and should be applied
into all aspects of the business and
organization.

9. 3. does not exist in vacuum.
Nothing comes from nothing.
The best designs are the right ones for the
context it is developed in.
Good understanding of user needs,
a critical insight on a problem, and
a well defined brief is vital for producing
the best designs.

10. 4. satisfies all requirements.
A design cannot be successful if it does not
satisfies all requirements of the business and
development constraints.
This is to a certain extent about compromise,
but it is also about prioritizing, and ensuring
that you win the war not the battles.

11. Design thinking, example:
To facilitate food preparation
for the elderly and handicapped.
Can those whom
you design for
afford?

12. Design thinking, example:
Soon after Edison invented
light bulbs, he hurried on
to invent electricity supply
system.
A bulb along cannot
make profits.

13. 5. is beautiful.
6. is innovative, intuitive and clever.
7. is strategic.
This last one, I think is the most important.
Design has to be at the highest level of decision
making,
and part of why an organization exists.
My favorite thought is that it should have a
vital function in any organization,
just like accounting or logistics.

14. Homework #1:
1. Establish a blog for this course at
Blogger, properly setting your blog.
2. Build your own word bank of design
words and continue to add on the bank
through this semester.
3. When you finish the task, please post
your blog link at Bb.

15. Your blog settings:
1. 設定 「權限」設為「僅限這些讀
者」；這些讀者是我與全班同學；請
下載本課程在Bb上的網頁上之檔案
「981DE.CVS」，進行讀者匯入。
2. 設定 「電子郵件與手機號碼」增加
本人（rchou17@gmail.com）為發表
通知清單之一。