Welfare 30 - Communications Workshop Day 4

1. 30th Anniversary -
Communications
Storytelling, public speaking &
spokesperson briefing
Ramallah - Feb 12 - 2013
Session #4
by @rchakaki
Monday, February 25, 13

2. Campaign Messaging WA 30th CTA
• 30 years strong
• Spent the past 30 years building - we’re spending this year communicating
• We have stories of a rich culture and a people who survived and thrived against all odds
• We shoulder the responsibility to convey the depth of the Palestinian Human Experience
• We want to give a global voice to the thousands of people who’ve touched our lives
• We want to shine a spotlight on our partners in the field who do the difficult work
diligently and in silence
• We want to connect Palestinians and lovers of Palestine in Japan, Australia, Brazil and
Norway with those in our land through their beautiful tales.
• We want to engage a global audience in rebuilding Palestine through our programs
Monday, February 25, 13

3. building a storytelling platform and collaborating to
fill it with success stories.
Monday, February 25, 13

4. Session format
• interactive - dialogue
• open & transparent
• productive - notes & outcome
• provide constructive criticism
to improve the process
• Think digital
Monday, February 25, 13

5. will’s and won’t’s
• will
• focus on 30th anniversary
• introduce social media communication tools
• tweak processes to facilitate communication
• highlight areas of improvement to be adopted
longterm
• measure outcome
• will not
• build or change the WF communication strategy
• change the WF brand
• stop current workflow
Monday, February 25, 13

6. Agenda
1. Challenges & opportunities in public
speaking
2. The tools to effective public speaking
3. Fear, preparation, presentation,
feedback
4. Practice
5. Speaking for the short attention span
6. Define key deliverables in a
spokesperson briefing
7. Determine the frequency of the
spokesperson briefing
8. identify the process for the
spokesperson briefing
9. Define the feedback process to
improve a spokesperson briefing
Monday, February 25, 13

7. your message -
content basics
• personality!
• visual
• authenticity - in your writing
• relevance - to your audience
• consistency - in delivery
• collaborative - mentions
• simplicity - in layout
Monday, February 25, 13

8. Spokesperson briefing handout
Subject matter
1 Vision of the celebration
2 Stakeholders
3 Key Messages
4 WA Programs
5 Partners
6 Events
7 Q&A
8 Contacts (media, program managers)
9 Key contact person for fundraising
10 Publications
11 KPIs
12 Do’s & Don’ts
13 Online Celebration Presence - www.welfare30.org
Monday, February 25, 13

9. Speaking basics
Preparation
Training
Presentation
Dialogue
Follow up
Monday, February 25, 13

10. Preparation
Central theme / thought
Know your audience
Tone & emotions
Duration
Place & Presentation &
Acoustics
Presentation Style
Followup
Monday, February 25, 13

11. Practice
Subject Matter
Statistics, Sayings, Local
Testimonials
From lecture to story
Emotions & presentation
Find a style that suits you
Practice with a forgiving
audience
Tape your presentations & play
them back
Monday, February 25, 13

12. Presentation
Breathing
Spirituality, Energy, Intention
Know the place
Arrive Early
Get comfortable with the audience
Start with a common and simple subject
(break the ice)
Sight - scan the room
Smile - like you are at a child
Tone - relevant to the subject & audience
Speed - right for the event & audience
Monday, February 25, 13

13. Dialogue
Q&A
Survey
Engage audience
members
Strategies to maintain
control of the room and
conversation
Monday, February 25, 13

14. Follow up
After the presentation
Summary
Connections
Call to action
The central message
Monday, February 25, 13

15. Agenda Review
1. Challenges & opportunities in public
speaking
2. The tools to effective public speaking
3. Fear, preparation, presentation,
feedback
4. Practice
5. Speaking for the short attention span
6. Define key deliverables in a
spokesperson briefing
7. Determine the frequency of the
spokesperson briefing
8. identify the process for the
spokesperson briefing
9. Define the feedback process to
improve a spokesperson briefing
Monday, February 25, 13